How competitive is the Cooling Gel niche on Amazon United Kingdom?

6 brands and 87 sellers compete in Cooling Gel on Amazon United Kingdom. The top 5 Cooling Gel products take 58% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Cooling Gel?

Cooling Gel buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Cooling Gel niche?

Cooling Gel sells for £10.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.69–£37.59. The average incumbent carries 6,233 reviews — the moat a new listing must climb.

Cooling Gel

Cooling Gel shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cooling Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cooling Gel is a £622K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Cooling Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.8% over the last 90 days and 15.6% of searches end in a purchase.

£622K

revenue / yr

Units sold / yr60K

Search volume / yr+13.8%378K

Conversion rate15.6%

Avg price£10.58

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 87

Top-5 product click share58%

Open market1%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Cooling Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula

Price: £7.28
Rating: 4.4/5
Reviews: 20,475
Age: 17y ago

Deep Freeze Pain Relief Cold Gel 100 g

Price: £3.76
Rating: 4.5/5
Reviews: 2,505
Age: 10y ago

Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use

Price: £25.07
Rating: 4.6/5
Reviews: 3,556
Age: 16y ago

Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution

Price: £8.55
Rating: 4.4/5
Reviews: 20,475
Age: 12y ago

Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)

Price: £3.75
Rating: 4.4/5
Reviews: 1,122
Age: 5y ago

Newest

by launch date

Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle

Price: £5.83
Rating: 4.4/5
Reviews: 16
Age: 2y ago

Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever

Price: £19.74
Rating: 4.7/5
Reviews: 496
Age: 2y ago

Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)

Price: £1.69
Rating: 4.4/5
Reviews: 355
Age: 5y ago

Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)

Price: £3.75
Rating: 4.4/5
Reviews: 1,122
Age: 5y ago

Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)

Price: £12.89
Rating: 4.2/5
Reviews: 16,706
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Biofreeze48%
Deep Freeze38%
Reckitt8%
Reliance Medical3%
BioFreeze / BabyMad Ltd2%
Phoenix Medical1%
Open — no brand owns it (0%)

Cooling Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume378KCVR15.6%Products18Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews6,233Avg BSR#110

Peak months: Jul · busiest ÷ quietest = 2.3×

Top Cooling Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deep freeze91K/yr +22.8%12.9% conv.
biofreeze gel91K/yr -8.0%18.6% conv.
biofreeze65K/yr +12.0%12.6% conv.
cooling gel23K/yr +141.9%2.0% conv.
bio freeze pain relief gel28K/yr +3.5%16.9% conv.
deep freeze gel27K/yr -20.0%12.8% conv.
bio freeze21K/yr -6.2%11.4% conv.
ice gel6K/yr +54.7%3.8% conv.
biofreeze pain relief gel8K/yr +31.6%16.4% conv.
cooling cream3K/yr +253.2%1.4% conv.

What reviews say buyers love and hate about Cooling Gel

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Quality-Overall16%

“Excellent product”

Joint Pain12%

“Absolutely fantastic helping my pain in my knee”

Value For Money11%

“Great value”

Efficiency7%

“It does work”

Advertised Vs Actual Product6%

“Works like a charm”

What buyers complain about

58% of reviews

Value For Money13%

“Pricey”

Functionality-Overall9%

“Doesn't work”

Quality-Overall8%

“cheap”

Pain Relief-Overall6%

“I have arm pain”

Skin Health5%

“does not cool the skin”

Cooling Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

43%

2Functionality-Overall

14%

3Pain Relief-Overall

14%

4Sensitivity-Overall

14%

5Value For Money

14%

Common Cooling Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cooling Gel 54/100 on Amazon United Kingdom — Worth a look. The niche generates £622K/yr across 18 tracked products. Search demand moved +13.8% over the last 90 days.