Cooling Gel
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Cooling Gel is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £622K/yr378K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 87 sellers
Flapen Score
Cooling Gel against its category
The dotted line is the Health & Personal Care average. Past it, Cooling Gel is stronger. Inside it, weaker.
Market
The Cooling Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooling Gel 378K times last year and spent an estimated £622K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £622Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- deep freeze91K searches a year
02 · Price
A sale here is worth £10.58.
Listings sell for £10.58 on average, from £1.69 to £37.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.58 that is £21K to £26K a year per listing.
- Average price
- £10.58under the $15 to $100 sweet spot
- Price range
- £1.69–£37.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Over-the-Counter Medication. It carries 6,233 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Over-the-Counter Medication
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,233per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cooling Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 17y ago

Deep Freeze Pain Relief Cold Gel 100 g
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 2,505
- Age
- 10y ago

Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use
- Price
- £25.07
- Rating
- 4.6/5
- Reviews
- 3,556
- Age
- 16y ago

Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 12y ago

Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 5y ago
Trending
90-day click momentum
Biofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
- Price
- £16.56
- Rating
- 4.4/5
- Reviews
- 20,475
- Age
- 10y ago

DEEP FREEZE PAIN RELIEF COLD PATCHES 4S
- Price
- £4.50
- Rating
- 4.3/5
- Reviews
- 2,124
- Age
- 18y ago

Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
- Price
- £2.34
- Rating
- 4.1/5
- Reviews
- 809
- Age
- 10y ago

Deep Freeze Pain Relief Glide On Gel 50 gram
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 716
- Age
- 9y ago

Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2y ago

Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever
- Price
- £19.74
- Rating
- 4.7/5
- Reviews
- 496
- Age
- 2y ago

Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)
- Price
- £1.69
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 5y ago

Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 5y ago

Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)
- Price
- £12.89
- Rating
- 4.2/5
- Reviews
- 16,706
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
87
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Biofreeze48%
- Deep Freeze38%
- Reckitt8%
- Reliance Medical3%
- BioFreeze / BabyMad Ltd2%
- Phoenix Medical1%
- Open — no brand owns it (0%)
Demand
Cooling Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Cooling Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep freeze91K/yr
- biofreeze gel91K/yr
- biofreeze65K/yr
- cooling gel23K/yr
- bio freeze pain relief gel28K/yr
- deep freeze gel27K/yr
- bio freeze21K/yr
- ice gel6K/yr
- biofreeze pain relief gel8K/yr
- cooling cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pricey
Waste of money
very expensive
Doesn't work
Doesn't do anything
It certainly does not work for me the gel helps
cheap
not as good as some other brands
Not as good as I had hoped
I have arm pain
Made no difference to the pain level
No relief
does not cool the skin
Bad skin reaction
not eyelids as they are more thinner skin
Love
Excellent product
Good quality
The brand is known well
Absolutely fantastic helping my pain in my knee
Good for joint pain
Great for aching knees
Great value
Good value for money
Good price
It does work
Effective
Works well
Works like a charm
Does the job
Just as describe
Return
0.1% Return rate 0% Fixable by listing
Doesn't work
Doesn't do anything
It certainly does not work for me the gel helps
I have arm pain
Made no difference to the pain level
No relief
Pricey
Waste of money
very expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Gel questions
Answered from the same tracked data.









