cooling gel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Good£622K£622K/yr · 378K searches
Price range
Good£1.69–£37.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Review moat
Bad6,233avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cooling gel is a £622K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cooling gel market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £529K–£635K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
87
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Biofreeze48%
- Deep Freeze38%
- Reckitt8%
- Reliance Medical3%
- BioFreeze / BabyMad Ltd2%
- Phoenix Medical1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Top cooling gel search terms
- deep freeze91K/yr
- biofreeze gel91K/yr
- biofreeze65K/yr
- cooling gel23K/yr
- bio freeze pain relief gel28K/yr
- deep freeze gel27K/yr
- bio freeze21K/yr
- ice gel6K/yr
- biofreeze pain relief gel8K/yr
- cooling cream3K/yr
Top cooling gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
Biofreeze£7.284.4★20,475 rev
Deep Freeze Pain Relief Cold Gel 100 g
Deep Freeze£3.764.5★2,505 rev
Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use
Reckitt£25.074.6★3,556 rev
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★20,475 rev
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.754.4★1,122 rev
Newest
by launch date
Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle
Phoenix Medical£5.8316 rev
Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever
Biofreeze£19.74496 rev
Deep Freeze Cold Gel Fast Acting Targeted Cooling 35g Tube (Pack of 1)
Deep Freeze£1.69355 rev
Deep Freeze Cold Spray Fast Acting Targeted Cooling 150ml (Pack of 1)
Deep Freeze£3.751,122 rev
Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)
Biofreeze£12.8916,706 rev
Trending
90-day click momentum
Biofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
Biofreeze£16.564.4★
DEEP FREEZE PAIN RELIEF COLD PATCHES 4S
Deep Freeze£4.504.3★
Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)
Reliance Medical£2.344.1★
Deep Freeze Pain Relief Glide On Gel 50 gram
Deep Freeze£4.034.4★
Biofrost Relief | Effective Pain Relief | Quick & Long-Lasting Cool Gel | Perfect for Arthritis Back Pain Muscle Soreness & Pain Joint Stiffness Chronic Pain | Anti-inflammatory | 100ml Bottle
Phoenix Medical£5.834.4★
What buyers say about cooling gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Absolutely fantastic helping my pain in my knee”
“Great value”
“It does work”
“Works like a charm”
“Easy use”
“I like the smell it has a numbing effect which is quite pleasant”
“eases those dull muscles pains”
“Ease the pain”
“A very effective spray”
What buyers complain about
“Pricey”
“Doesn't work”
“cheap”
“I have arm pain”
“does not cool the skin”
“Instructions on spray all in French”
“not impressed that a medical aid was sent without warning of language restrictions”
“Does not cool / freeze the area as much as other gels I have used in past”
“didnt last very long”
“cant sleep with them on”
Top return reasons
Common questions
- Is cooling gel profitable to sell on Amazon United Kingdom?
- The niche generates £622K/yr across 18 tracked products. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cooling gel niche?
- 6 brands and 87 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in cooling gel?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for cooling gel peak?
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the cooling gel niche?
- Listings span £1.69–£37.59; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.