Skip to content

Cooling Gel

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Cooling Gel is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£622K/yr378K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
58%top-5 click share · 6 brands · 87 sellers

Flapen Score

Cooling Gel against its category

The dotted line is the Health & Personal Care average. Past it, Cooling Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Gel 378K times last year and spent an estimated £622K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
15.6%
Market size, estimated
£622Ka year
Peak month
July2.3× the quietest month
Top search term
deep freeze91K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £1.69 to £37.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.58 that is £21K to £26K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£1.69–£37.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Over-the-Counter Medication. It carries 6,233 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#110in Over-the-Counter Medication
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,233per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cooling Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£124K£187K£249K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

87

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • Biofreeze48%
  • Deep Freeze38%
  • Reckitt8%
  • Reliance Medical3%
  • BioFreeze / BabyMad Ltd2%
  • Phoenix Medical1%
  • Open — no brand owns it (0%)

Demand

Cooling Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Cooling Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep freeze91K/yr
  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • cooling gel23K/yr
  • bio freeze pain relief gel28K/yr
  • deep freeze gel27K/yr
  • bio freeze21K/yr
  • ice gel6K/yr
  • biofreeze pain relief gel8K/yr
  • cooling cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“Pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooling Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data