Skip to content

Cooling Gel

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Cooling Gel is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£622K/yr378K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
58%top-5 click share · 6 brands · 87 sellers

Flapen Score

Cooling Gel against its category

The dotted line is the Health & Personal Care average. Past it, Cooling Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Gel 378K times last year and spent an estimated £622K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
15.6%
Market size, estimated
£622Ka year
Peak month
July2.3× the quietest month
Top search term
deep freeze91K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £1.69 to £37.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.58 that is £21K to £26K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£1.69–£37.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Over-the-Counter Medication. It carries 6,233 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#110in Over-the-Counter Medication
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,233per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cooling Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£124K£187K£249K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

87

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Biofreeze48%
  • Deep Freeze38%
  • Reckitt8%
  • Reliance Medical3%
  • BioFreeze / BabyMad Ltd2%
  • Phoenix Medical1%
  • Open — no brand owns it (0%)

Demand

Cooling Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Cooling Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep freeze91K/yr
  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • cooling gel23K/yr
  • bio freeze pain relief gel28K/yr
  • deep freeze gel27K/yr
  • bio freeze21K/yr
  • ice gel6K/yr
  • biofreeze pain relief gel8K/yr
  • cooling cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.07

Pricey

Waste of money

very expensive

Functionality-Overall9%−0.12

Doesn't work

Doesn't do anything

It certainly does not work for me the gel helps

Quality-Overall8%

cheap

not as good as some other brands

Not as good as I had hoped

Pain Relief-Overall6%−0.02

I have arm pain

Made no difference to the pain level

No relief

Skin Health5%−0.03

does not cool the skin

Bad skin reaction

not eyelids as they are more thinner skin

Love

Quality-Overall16%

Excellent product

Good quality

The brand is known well

Joint Pain12%+1.38

Absolutely fantastic helping my pain in my knee

Good for joint pain

Great for aching knees

Value For Money11%−0.07

Great value

Good value for money

Good price

Efficiency7%+0.48

It does work

Effective

Works well

Advertised Vs Actual Product6%+0.51

Works like a charm

Does the job

Just as describe

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof43%▁▁▁▅█▅
Functionality-Overall14%▁▁▁█▁▁

Doesn't work

Doesn't do anything

It certainly does not work for me the gel helps

Pain Relief-Overall14%▁▁▁▁▁█

I have arm pain

Made no difference to the pain level

No relief

Sensitivity-Overall14%▁█▁▁▁▁
Value For Money14%▁█▁▁▁▁

Pricey

Waste of money

very expensive

FAQ

Common Cooling Gel questions

Answered from the same tracked data.