Cooling
PassCooling scores 67 out of 100, a Pass. Shoppers spend $69K a year here, search demand grew +867.9% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 67 / 100Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 4867
- Market size
- £69K/yr469K searches / yr
- 90-day growth
- +867.9%search demand this quarter
- Competition
- 37%top-5 click share · 39 brands · 106 sellers
Flapen Score
Cooling against its category
The dotted line is the Health & Personal Care average. Past it, Cooling is stronger. Inside it, weaker.
Market
The Cooling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooling 469K times last year and spent an estimated £69K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +867.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 469K
- Growth, 90 days vs prior 90
- +867.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £69Ka year
- Peak month
- June131.6× the quietest month
- Top search term
- cooling223K searches a year
02 · Price
A sale here is worth £17.85.
Listings sell for £17.85 on average, from £1.77 to £70.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.85 that is £2K to £4K a year per listing.
- Average price
- £17.85inside the $15 to $100 sweet spot
- Price range
- £1.77–£70.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #885 within Hot & Cold Therapies. It carries 4,152 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 88%
- Out of stock, average day
- 7.4%
- Average rank
- #885in Hot & Cold Therapies
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,152per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 8 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cooling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TANNESS 2-Pack Cooling Pillow Gel Cooling Mat and Cool Pillow Cushion for Night Sweats Heat Reduction & Comfortable Sleep Easy-to-Use Reusable and Portable Cool Mat
- Price
- £7.76
- Rating
- 4.1/5
- Reviews
- 7,462
- Age
- 7y ago

YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 14,752
- Age
- 7y ago

YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 4y ago

BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
- Price
- £31.92
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago

VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 2,184
- Age
- 9y ago
Trending
90-day click momentum
EMME Cooling Throw Blanket for Summer Q-Max >0.5 Night Sweats 152x203cm Arc-Chill Cool Fiber Throw Blanket Thin Keep Cooling Breathable Summer Striped Grey Blanket Double Bed Sofa Chair
- Price
- £21.57
- Rating
- 4.3/5
- Reviews
- 2,484
- Age
- 2y ago

Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
- Price
- £10.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
- Price
- £31.92
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago

Everlasting Comfort Cooling Blanket for Hot Sleepers - Soft Lightweight & Breathable Summer Blanket with Easy to Clean Material - Luxury Cooling Sheets for Night Sweats & Hot Flashes (152x203 cm)
- Price
- £31.60
- Rating
- 4.2/5
- Reviews
- 3,075
- Age
- 4y ago

BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Newest
by launch date
Cooling Blanket for Hot Sleepers Instant Icy-Cool Feel Cool-Touch Double-Sided Blanket for Night Sweats Lightweight Breathable Summer Throw for Bed Sofa Couch Travel Adults Kids Green 152*203 cm
- Price
- £24.16
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 5mo ago

Cooling Blanket for Hot Sleepers Thin Summer Cooling Blanket Throw Size Q-Max >0.5 Lightweight Cooling Throw Blanket for Bed Couch or Sofa Snowflake Cool Blankets (Blue Throw 130 x 180cm)
- Price
- £15.53
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 10mo ago

RUMBALUXY Cooling Blanket for Hot Sleepers - Soft & Lightweight Summer Cold Blanket for Night Sweats | Perfect for Bed Couch Sofa (Light Grey Throw 130 x 180cm)
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 10mo ago

BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago

Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
- Price
- £10.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
106
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
37%
Top 20: 76%
Open market
48%
- YQXCC19%
- TANNESS11%
- RUMBALUXY6%
- BAMBOO COOL6%
- VAKKI5%
- XBC5%
Demand
Cooling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 131.6×
Search terms
Top Cooling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cooling223K/yr
- cool132K/yr
- keep cool21K/yr
- hot weather essentials15K/yr
- keeping cool in hot weather13K/yr
- cooling products8K/yr
- cooling gadgets for hot weather9K/yr
- keeping cool7K/yr
- cooling aids6K/yr
- stay cool6K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
at least half of the price
Waste of money
not worth the money
heat up quickly
heat can really exacerbate my symptoms
This won't save you from the heat
Bags poorly made
the product is of very low quality
Not good quality
not effective
Did not work
Did not work well
smells funny
Awful smell
smells of chemicals
Love
Good quality and arrived quickly
Its well-made and an incredible value for the price
Good Quality
ideal for these hot summer nights
Does warm obviously
cool on your skin really does help to keep you cool in the summer
Worth every penny
Good value
Good value for money
As advertised
As described
Just what we needed
Easy to use
easy to read
They are easy to peel
Return
0.2% Return rate 33% Fixable by listing
not effective
Did not work
Did not work well
is slightly smaller than a water bottle
It is small
bigger than i expected
Not like as advertised
Not as described
Misleading advertisement
Bags poorly made
the product is of very low quality
Not good quality
Leaked
Full mask leaked
Koolpack leaks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling questions
Answered from the same tracked data.









