cooling
Worth a lookShows demand growing +867.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+867.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Price range
Great£1.77–£70.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Bad4,152.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 469K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cooling is a £69K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cooling market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £71K–£89K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #885
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 98%
- Out of stock
- 7.4%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
106
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
37%
Top 20: 76%
Open market
48%
- YQXCC19%
- TANNESS11%
- RUMBALUXY6%
- BAMBOO COOL6%
- VAKKI5%
- XBC5%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +867.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 131.6×
Top cooling search terms
- cooling223K/yr
- cool132K/yr
- keep cool21K/yr
- hot weather essentials15K/yr
- keeping cool in hot weather13K/yr
- cooling products8K/yr
- cooling gadgets for hot weather9K/yr
- keeping cool7K/yr
- cooling aids6K/yr
- stay cool6K/yr
Top cooling products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TANNESS 2-Pack Cooling Pillow Gel Cooling Mat and Cool Pillow Cushion for Night Sweats Heat Reduction & Comfortable Sleep Easy-to-Use Reusable and Portable Cool Mat
TANNESS£7.764.1★7,462 rev
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£9.234.4★14,752 rev
YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£11.594.4★3,067 rev
BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
BAMBOO COOL£31.924.5★237 rev
VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
VAKKI£8.294.2★2,184 rev
Newest
by launch date
Cooling Blanket for Hot Sleepers Instant Icy-Cool Feel Cool-Touch Double-Sided Blanket for Night Sweats Lightweight Breathable Summer Throw for Bed Sofa Couch Travel Adults Kids Green 152*203 cm
EaseZoom£24.16110 rev
Cooling Blanket for Hot Sleepers Thin Summer Cooling Blanket Throw Size Q-Max >0.5 Lightweight Cooling Throw Blanket for Bed Couch or Sofa Snowflake Cool Blankets (Blue Throw 130 x 180cm)
RUMBALUXY£15.53259 rev
RUMBALUXY Cooling Blanket for Hot Sleepers - Soft & Lightweight Summer Cold Blanket for Night Sweats | Perfect for Bed Couch Sofa (Light Grey Throw 130 x 180cm)
RUMBALUXY£11.79259 rev
BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
BROKIG£15.56141 rev
Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
Generic£10.420 rev
Trending
90-day click momentum
EMME Cooling Throw Blanket for Summer Q-Max >0.5 Night Sweats 152x203cm Arc-Chill Cool Fiber Throw Blanket Thin Keep Cooling Breathable Summer Striped Grey Blanket Double Bed Sofa Chair
EMME£21.574.3★
Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
Generic£10.420.0★
BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
BAMBOO COOL£31.924.5★
Everlasting Comfort Cooling Blanket for Hot Sleepers - Soft Lightweight & Breathable Summer Blanket with Easy to Clean Material - Luxury Cooling Sheets for Night Sweats & Hot Flashes (152x203 cm)
Everlasting Comfort£31.604.2★
BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
BROKIG£15.564.2★
What buyers say about cooling
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived quickly”
“ideal for these hot summer nights”
“Worth every penny”
“As advertised”
“Easy to use”
“Good cooling”
“The size makes it easy to carry around”
“Efficient”
“Cool sleep better”
“Comfortable”
What buyers complain about
“at least half of the price”
“heat up quickly”
“Bags poorly made”
“not effective”
“smells funny”
“Fell apart during the 1st time wearing them”
“is slightly smaller than a water bottle”
“Terrible battery life”
“Leaked”
“Not like as advertised”
Top return reasons
Common questions
- Is cooling profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 48 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +867.9%. Flapen's verdict: Worth a look (67/100).
- How competitive is the cooling niche?
- 39 brands and 106 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in cooling?
- Top complaints mined from reviews: Value For Money, Heating, Quality-Overall. The return rate is 0.2%.
- When does demand for cooling peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 131.6× the quietest.
- What does it cost to enter the cooling niche?
- Listings span £1.77–£70.30; the average listing price is £17.85 (sweet spot $15–$100). The average incumbent carries 4,152 reviews — the moat a new listing must climb.