Cooling
PassCooling scores 67 out of 100, a Pass. Shoppers spend an estimated $69K a year here, search demand grew +867.9% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 4867
- Market size
- £69K/yr469K searches / yr
- 90-day growth
- +867.9%search demand this quarter
- Competition
- 37%top-5 click share · 39 brands · 106 sellers
Flapen Score
Cooling against its category
The dotted line is the Health & Personal Care average. Past it, Cooling is stronger. Inside it, weaker.
Market
The Cooling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooling 469K times last year and spent an estimated £69K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +867.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 469K
- Growth, 90 days vs prior 90
- +867.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £69Ka year
- Peak month
- June131.6× the quietest month
- Top search term
- cooling223K searches a year
02 · Price
A sale here is worth £17.85.
Listings sell for £17.85 on average, from £1.77 to £70.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.85 that is £2K to £4K a year per listing.
- Average price
- £17.85inside the $15 to $100 sweet spot
- Price range
- £1.77–£70.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #885 within Hot & Cold Therapies. It carries 4,152 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 88%
- Out of stock, average day
- 7.4%
- Average rank
- #885in Hot & Cold Therapies
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,152per listing
- Listings tracked
- 48
04 · Newcomers
8 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cooling products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TANNESS 2-Pack Cooling Pillow Gel Cooling Mat and Cool Pillow Cushion for Night Sweats Heat Reduction & Comfortable Sleep Easy-to-Use Reusable and Portable Cool Mat
- Price
- £7.76
- Rating
- 4.1/5
- Reviews
- 7,462
- Age
- 7y ago

YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 14,752
- Age
- 7y ago

YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 4y ago

BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
- Price
- £31.92
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago

VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 2,184
- Age
- 9y ago
Trending
estimated 90-day click momentum
EMME Cooling Throw Blanket for Summer Q-Max >0.5 Night Sweats 152x203cm Arc-Chill Cool Fiber Throw Blanket Thin Keep Cooling Breathable Summer Striped Grey Blanket Double Bed Sofa Chair
- Price
- £21.57
- Rating
- 4.3/5
- Reviews
- 2,484
- Age
- 2y ago

Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
- Price
- £10.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

BAMBOO COOL Mens Pajama Set Summer Pjs Sleepwear Short Sleeve Shirts Soft Lightweight Sleep Sets with Pockets Blue L
- Price
- £31.92
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago

Everlasting Comfort Cooling Blanket for Hot Sleepers - Soft Lightweight & Breathable Summer Blanket with Easy to Clean Material - Luxury Cooling Sheets for Night Sweats & Hot Flashes (152x203 cm)
- Price
- £31.60
- Rating
- 4.2/5
- Reviews
- 3,075
- Age
- 4y ago

BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Newest
by launch date
Cooling Blanket for Hot Sleepers Instant Icy-Cool Feel Cool-Touch Double-Sided Blanket for Night Sweats Lightweight Breathable Summer Throw for Bed Sofa Couch Travel Adults Kids Green 152*203 cm
- Price
- £24.16
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 5mo ago

Cooling Blanket for Hot Sleepers Thin Summer Cooling Blanket Throw Size Q-Max >0.5 Lightweight Cooling Throw Blanket for Bed Couch or Sofa Snowflake Cool Blankets (Blue Throw 130 x 180cm)
- Price
- £15.53
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 10mo ago

RUMBALUXY Cooling Blanket for Hot Sleepers - Soft & Lightweight Summer Cold Blanket for Night Sweats | Perfect for Bed Couch Sofa (Light Grey Throw 130 x 180cm)
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 10mo ago

BROKIG Mens Cool Gym Tracksuit Bottoms Joggers Trousers S Black
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago

Ice Vest | Body Cool Clothing with 8 Ice Packs | Cold Wrap Gadgets Cooler Clothes Wearable Designed for Travel Day Work Summer Outside Activities Sports Workers
- Price
- £10.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
39 falling
Sellers
106
Est. top-5 brand share
47%
Top 20: 85%
Est. top-5 click share
37%
Top 20: 76%
Open market
48%
- YQXCC19%
- TANNESS11%
- RUMBALUXY6%
- BAMBOO COOL6%
- VAKKI5%
- XBC5%
Demand
Cooling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 131.6×
Search terms
Top Cooling search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cooling223K/yr
- cool132K/yr
- keep cool21K/yr
- hot weather essentials15K/yr
- keeping cool in hot weather13K/yr
- cooling products8K/yr
- cooling gadgets for hot weather9K/yr
- keeping cool7K/yr
- cooling aids6K/yr
- stay cool6K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling
We read the reviews and the return reasons for every product selling here.
“at least half of the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









