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Cooling

Pass

Cooling scores 67 out of 100, a Pass. Shoppers spend $69K a year here, search demand grew +867.9% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 48
Market size
£69K/yr469K searches / yr
90-day growth
+867.9%search demand this quarter
Competition
37%top-5 click share · 39 brands · 106 sellers

Flapen Score

Cooling against its category

The dotted line is the Health & Personal Care average. Past it, Cooling is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling 469K times last year and spent an estimated £69K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +867.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
+867.9%
Conversion, latest week
0.8%
Market size, estimated
£69Ka year
Peak month
June131.6× the quietest month
Top search term
cooling223K searches a year

02 · Price

A sale here is worth £17.85.

Listings sell for £17.85 on average, from £1.77 to £70.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.85 that is £2K to £4K a year per listing.

Average price
£17.85inside the $15 to $100 sweet spot
Price range
£1.77–£70.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #885 within Hot & Cold Therapies. It carries 4,152 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
88%
Out of stock, average day
7.4%
Average rank
#885in Hot & Cold Therapies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,152per listing
Listings tracked
48

04 · Newcomers

Amazon counts 8 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cooling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 falling

Sellers

106

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

37%

Top 20: 76%

Open market

48%

  • YQXCC19%
  • TANNESS11%
  • RUMBALUXY6%
  • BAMBOO COOL6%
  • VAKKI5%
  • XBC5%

Demand

Cooling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 131.6×

Search terms

Top Cooling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling223K/yr
  • cool132K/yr
  • keep cool21K/yr
  • hot weather essentials15K/yr
  • keeping cool in hot weather13K/yr
  • cooling products8K/yr
  • cooling gadgets for hot weather9K/yr
  • keeping cool7K/yr
  • cooling aids6K/yr
  • stay cool6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.03

at least half of the price

Waste of money

not worth the money

Heating11%−0.08

heat up quickly

heat can really exacerbate my symptoms

This won't save you from the heat

Quality-Overall11%+0.33

Bags poorly made

the product is of very low quality

Not good quality

Functionality-Overall8%−0.13

not effective

Did not work

Did not work well

Smell6%−0.04

smells funny

Awful smell

smells of chemicals

Love

Quality-Overall14%+0.33

Good quality and arrived quickly

Its well-made and an incredible value for the price

Good Quality

Warmth10%+0.95

ideal for these hot summer nights

Does warm obviously

cool on your skin really does help to keep you cool in the summer

Value For Money10%−0.03

Worth every penny

Good value

Good value for money

Advertised Vs Actual Product7%+0.53

As advertised

As described

Just what we needed

Ease Of Use5%+0.44

Easy to use

easy to read

They are easy to peel

Return

0.2% Return rate 33% Fixable by listing

Functionality-Overall18%▃▃▃▄▆█

not effective

Did not work

Did not work well

Size-Overall15%▄█▄▃▄▃

is slightly smaller than a water bottle

It is small

bigger than i expected

Advertised Vs Actual Product8%█▁▃▃▅▇

Not like as advertised

Not as described

Misleading advertisement

Quality-Overall6%▁▅█▆▂▄

Bags poorly made

the product is of very low quality

Not good quality

Leak-Proof6%▁▅▆█▅▂

Leaked

Full mask leaked

Koolpack leaks

FAQ

Common Cooling questions

Answered from the same tracked data.