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Cooling

Pass

Cooling scores 67 out of 100, a Pass. Shoppers spend an estimated $69K a year here, search demand grew +867.9% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 48
Market size
£69K/yr469K searches / yr
90-day growth
+867.9%search demand this quarter
Competition
37%top-5 click share · 39 brands · 106 sellers

Flapen Score

Cooling against its category

The dotted line is the Health & Personal Care average. Past it, Cooling is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling 469K times last year and spent an estimated £69K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +867.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
+867.9%
Conversion, latest week
0.8%
Market size, estimated
£69Ka year
Peak month
June131.6× the quietest month
Top search term
cooling223K searches a year

02 · Price

A sale here is worth £17.85.

Listings sell for £17.85 on average, from £1.77 to £70.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.85 that is £2K to £4K a year per listing.

Average price
£17.85inside the $15 to $100 sweet spot
Price range
£1.77–£70.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #885 within Hot & Cold Therapies. It carries 4,152 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
88%
Out of stock, average day
7.4%
Average rank
#885in Hot & Cold Therapies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,152per listing
Listings tracked
48

04 · Newcomers

8 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cooling products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 falling

Sellers

106

Est. top-5 brand share

47%

Top 20: 85%

Est. top-5 click share

37%

Top 20: 76%

Open market

48%

  • YQXCC19%
  • TANNESS11%
  • RUMBALUXY6%
  • BAMBOO COOL6%
  • VAKKI5%
  • XBC5%

Demand

Cooling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 131.6×

Search terms

Top Cooling search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cooling223K/yr
  • cool132K/yr
  • keep cool21K/yr
  • hot weather essentials15K/yr
  • keeping cool in hot weather13K/yr
  • cooling products8K/yr
  • cooling gadgets for hot weather9K/yr
  • keeping cool7K/yr
  • cooling aids6K/yr
  • stay cool6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Value For Money”
0.2%of orders come back
“at least half of the price”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooling questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data