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Contour Plus Test Strips

Fail

The top 5 brands take 100% of clicks, so Contour Plus Test Strips is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£61K/yr41K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
97%top-5 click share · 4 brands · 26 sellers

Flapen Score

Contour Plus Test Strips against its category

The dotted line is the Health & Personal Care average. Past it, Contour Plus Test Strips is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contour Plus Test Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Contour Plus Test Strips 41K times last year and spent an estimated £61K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
12.7%
Market size, estimated
£61Ka year
Peak month
January1.3× the quietest month
Top search term
contour plus test strips22K searches a year

02 · Price

A sale here is worth £11.67.

Listings sell for £11.67 on average, from £9.98 to £16.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £11.67 that is £9K to £12K a year per listing.

Average price
£11.67under the $15 to $100 sweet spot
Price range
£9.98–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #127 within Medical Supplies & Equipment. It carries 163 reviews at 4.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
33%
Out of stock, average day
10.3%
Average rank
#127in Medical Supplies & Equipment
Average rating
4.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Contour Plus Test Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • DOCLOGE54%
  • Bayer Contour20%
  • Generic15%
  • generc12%

Demand

Contour Plus Test Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Contour Plus Test Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contour plus test strips22K/yr
  • contour plus blue test strips10K/yr
  • contour plus5K/yr
  • contour plus blue4K/yr

Reviews and returns

What reviews say buyers love and hate about Contour Plus Test Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Error Popup100%−0.27

Hopeless, none of them worked, just kept getting error messages

Love

Quality-Overall40%+0.45

Great producl

Excellent product

Reliable

Advertised Vs Actual Product23%+1.89

They do what they need to do

Exactly as expected

Does what it is supposed to

Size-Overall13%+0.97

Good purchase, fit for purpose

Fits the blood monitor perfectly

fits in blood monitor with no problems

Ease Of Use10%+0.70

Handy & Essential

Easy to order

Efficiency7%+0.45

Worked perfectly in my wifes machine

Worked perfectly

Return

0.2% Return rate 13% Fixable by listing

Compatibility-Overall54%▁▆▇▅▃█
Functionality-Overall13%█▁▄█▆▁
Size-Overall8%█▁▁█▁▁
Defective Material/Parts8%█▅▁▁▁▁
Accuracy-Overall4%▁▁▁▁█▁

FAQ

Common Contour Plus Test Strips questions

Answered from the same tracked data.