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Contact Lenses

Fail

The top 5 brands take 100% of clicks, so Contact Lenses is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£824K/yr768K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
90%top-5 click share · 5 brands · 39 sellers

Flapen Score

Contact Lenses against its category

The dotted line is the Health & Personal Care average. Past it, Contact Lenses is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contact Lenses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Contact Lenses 768K times last year and spent an estimated £824K. All 5 brands take every click. Demand peaks in May–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £824K a year.

Searches, last 12 months
768K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
13.8%
Market size, estimated
£824Ka year
Peak month
October5.1× the quietest month
Top search term
contact lens solution336K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £4.69 to £13.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £7.79 that is £47K to £62K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£4.69–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£47K–£62K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4 within Visual Care. It carries 5,212 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#4in Visual Care
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,212per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Contact Lenses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£124K£247K£371K£494K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • by Amazon59%
  • Biotrue15%
  • Lasiyanor11%
  • TheraTears10%
  • Renu4%
  • Open — no brand owns it (0%)

Demand

Contact Lenses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Contact Lenses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contact lens solution336K/yr
  • contact lenses211K/yr
  • contact lens48K/yr
  • contact lenses solution35K/yr
  • biotrue contact lens solution15K/yr
  • contacts23K/yr
  • contact solution15K/yr
  • bio true contact lenses solution10K/yr
  • contact lens solution with boric acid5K/yr
  • saline solution contact lenses10K/yr

Reviews and returns

What reviews say buyers love and hate about Contact Lenses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lenses19%0.00

Other contacts lense cleansers are so extremely expensive

These two solutions only come with one contact lense case which doesnt make sense

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Allergies19%−0.06

Made mine very itchy & red

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Made my eyes red, sore and irritated

Sensitivity-Overall12%−0.03

This is NOT suitable for sensitive eyes

It even stings my eyes slightly

Moist/Dry8%−0.01

Terrible, leaves dry and irritable eyes no matter how long they been soaked

Leak-Proof4%

it pours out

Love

Value For Money36%+3.01

Reasonable price

Good for price

Excellent value for money

Quality-Overall12%+0.23

no complaints so far

Good quality, my eyes are no longer dry as they were when using the lens solution supplied by specsavers

Good quality

Lenses12%0.00

Nice lense cleaner

Great product that keeps lenses clean

Excellent lens cleaner

Advertised Vs Actual Product10%−0.02

Does the job perfectly

It works as described

it does exactly what you need it to do

Eye-Hygiene7%+0.41

Good fresh eye cleaner

Great solution, keeps my eyes comfortable and great price from Amazon

This is the best eye contact solution for my lens

Return

0.1% Return rate 25% Fixable by listing

Lenses29%▁▁▅▁█▄

Other contacts lense cleansers are so extremely expensive

These two solutions only come with one contact lense case which doesnt make sense

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Size-Overall21%▁▁▄█▂▅
Leak-Proof18%▁▁▇█▄█

it pours out

Weight Heavy9%▁▁▁█▄▄
Moist/Dry6%▁▁█▁▅▁

Terrible, leaves dry and irritable eyes no matter how long they been soaked

FAQ

Common Contact Lenses questions

Answered from the same tracked data.