Contact Lenses
FailThe top 5 brands take 100% of clicks, so Contact Lenses is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £824K/yr768K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 39 sellers
Flapen Score
Contact Lenses against its category
The dotted line is the Health & Personal Care average. Past it, Contact Lenses is stronger. Inside it, weaker.
Market
The Contact Lenses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Contact Lenses 768K times last year and spent an estimated £824K. All 5 brands take every click. Demand peaks in May–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £824K a year.
- Searches, last 12 months
- 768K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £824Ka year
- Peak month
- October5.1× the quietest month
- Top search term
- contact lens solution336K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £4.69 to £13.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £7.79 that is £47K to £62K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £4.69–£13.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £47K–£62K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4 within Visual Care. It carries 5,212 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #4in Visual Care
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,212per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Contact Lenses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago
Trending
estimated 90-day click momentum
Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago
Newest
by launch date
Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- by Amazon59%
- Biotrue15%
- Lasiyanor11%
- TheraTears10%
- Renu4%
- Open — no brand owns it (0%)
Demand
Contact Lenses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct · busiest ÷ quietest = 5.1×
Search terms
Top Contact Lenses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- contact lens solution336K/yr
- contact lenses211K/yr
- contact lens48K/yr
- contact lenses solution35K/yr
- biotrue contact lens solution15K/yr
- contacts23K/yr
- contact solution15K/yr
- bio true contact lenses solution10K/yr
- contact lens solution with boric acid5K/yr
- saline solution contact lenses10K/yr
Reviews and returns
What reviews say buyers love and hate about Contact Lenses
We read the reviews and the return reasons for every product selling here.
“Other contacts lense cleansers are so extremely expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Contact Lenses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









