Contact Lenses
FailThe top 5 brands take 100% of clicks, so Contact Lenses is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £824K/yr768K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 39 sellers
Flapen Score
Contact Lenses against its category
The dotted line is the Health & Personal Care average. Past it, Contact Lenses is stronger. Inside it, weaker.
Market
The Contact Lenses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Contact Lenses 768K times last year and spent an estimated £824K. All 5 brands take every click. Demand peaks in May–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £824K a year.
- Searches, last 12 months
- 768K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £824Ka year
- Peak month
- October5.1× the quietest month
- Top search term
- contact lens solution336K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £4.69 to £13.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £7.79 that is £47K to £62K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £4.69–£13.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £47K–£62K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4 within Visual Care. It carries 5,212 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #4in Visual Care
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,212per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Contact Lenses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago
Trending
90-day click momentum
Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago
Newest
by launch date
Lasiyanor 2 in 1 Eyeglass Case Portable Double Sided Contact Lens Box Multifunction With Tool for Travel Daily Outdoor
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 11,480
- Age
- 5mo ago

TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 4,389
- Age
- 2y ago

Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 6,314
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- by Amazon59%
- Biotrue15%
- Lasiyanor11%
- TheraTears10%
- Renu4%
- Open — no brand owns it (0%)
Demand
Contact Lenses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct · busiest ÷ quietest = 5.1×
Search terms
Top Contact Lenses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- contact lens solution336K/yr
- contact lenses211K/yr
- contact lens48K/yr
- contact lenses solution35K/yr
- biotrue contact lens solution15K/yr
- contacts23K/yr
- contact solution15K/yr
- bio true contact lenses solution10K/yr
- contact lens solution with boric acid5K/yr
- saline solution contact lenses10K/yr
Reviews and returns
What reviews say buyers love and hate about Contact Lenses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Other contacts lense cleansers are so extremely expensive
These two solutions only come with one contact lense case which doesnt make sense
A poor product made lenses feel uncomfortable to wear caused eye irritation after using
Made mine very itchy & red
A poor product made lenses feel uncomfortable to wear caused eye irritation after using
Made my eyes red, sore and irritated
This is NOT suitable for sensitive eyes
It even stings my eyes slightly
Terrible, leaves dry and irritable eyes no matter how long they been soaked
it pours out
Love
Reasonable price
Good for price
Excellent value for money
no complaints so far
Good quality, my eyes are no longer dry as they were when using the lens solution supplied by specsavers
Good quality
Nice lense cleaner
Great product that keeps lenses clean
Excellent lens cleaner
Does the job perfectly
It works as described
it does exactly what you need it to do
Good fresh eye cleaner
Great solution, keeps my eyes comfortable and great price from Amazon
This is the best eye contact solution for my lens
Return
0.1% Return rate 25% Fixable by listing
Other contacts lense cleansers are so extremely expensive
These two solutions only come with one contact lense case which doesnt make sense
A poor product made lenses feel uncomfortable to wear caused eye irritation after using
it pours out
Terrible, leaves dry and irritable eyes no matter how long they been soaked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Contact Lenses questions
Answered from the same tracked data.









