contact lens solution
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£757K£757K/yr · 483K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,167.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.69–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, contact lens solution is a £757K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
contact lens solution market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £646K–£808K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 8.4%
- Avg brand age
- 91 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- by Amazon66%
- Biotrue18%
- TheraTears11%
- Renu5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top contact lens solution search terms
- contact lens solution336K/yr
- contact lenses solution35K/yr
- biotrue contact lens solution15K/yr
- contact solution15K/yr
- bio true contact lenses solution10K/yr
- eye contact solution9K/yr
- biotrue6K/yr
- all in one contact lens solution6K/yr
- contact lense solution4K/yr
- lens solution5K/yr
Top contact lens solution products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
by Amazon£5.734.6★4,389 rev
Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
Biotrue£7.614.7★6,314 rev
TheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
TheraTears£4.694.6★115 rev
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
by Amazon£10.214.7★1,194 rev
Biotrue Multi-Purpose Contact Lens Solution 2x 300ml - Cushions & Rehydrates Soft Contact Lenses for Comfortable Wear - Condition Clean Remove Protein Disinfect & Rinse - With Lens Case Pack of 2
Biotrue£13.094.7★6,314 rev
Newest
by launch dateTheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
TheraTears£4.69115 rev
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
by Amazon£5.734,389 rev
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
by Amazon£10.211,194 rev
Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
Biotrue£7.616,314 rev
Biotrue Multi-Purpose Contact Lens Solution 2x 300ml - Cushions & Rehydrates Soft Contact Lenses for Comfortable Wear - Condition Clean Remove Protein Disinfect & Rinse - With Lens Case Pack of 2
Biotrue£13.096,314 rev
Trending
90-day click momentumTheraTears Multi-Purpose Contact Lens Solution 100ml/Cleans Disinfects Lubricates and Hydrates Your Contact Lenses/Added Aloe Vera Known to Soothe and Refresh/Suitable for All Lens Types
TheraTears£4.694.6★
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 3 x 360 ml
by Amazon£10.214.7★
Healthcare by Amazon All-In-One Contact Lens Solution For Soft Lenses Bio-Tolerable for Sensitive Eyes 2 x 250 ml
by Amazon£5.734.6★
Biotrue Multi-Purpose Contact Lens Solution 300 ml - Cushions and Rehydrates Soft Contact Lenses Comfortable Wear - Condition Clean Remove Protein Disinfect and Rinse - Includes Lens Case
Biotrue£7.614.7★
Biotrue Multi-Purpose Contact Lens Solution 2x 300ml - Cushions & Rehydrates Soft Contact Lenses for Comfortable Wear - Condition Clean Remove Protein Disinfect & Rinse - With Lens Case Pack of 2
Biotrue£13.094.7★
What buyers say about contact lens solution
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“no complaints so far”
“Nice lense cleaner”
“Does the job perfectly”
“Good fresh eye cleaner”
“It's extremely comfortable”
“Great for dry eyes”
“it really cleans them well”
“gentle on the eyes”
“doesnt burn or sting at all feels like nothing is in my eye at all with this”
What buyers complain about
“Other contacts lense cleansers are so extremely expensive”
“Made mine very itchy & red”
“This is NOT suitable for sensitive eyes”
“Terrible, leaves dry and irritable eyes no matter how long they been soaked”
“it pours out”
“very bad bottle design”
“Burns the eye”
“Makes my eyes sting”
“I very much doubt it disinfects the lenses”
“Not the best one”
Top return reasons
Common questions
- Is contact lens solution profitable to sell on Amazon United Kingdom?
- The niche generates £757K/yr across 6 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the contact lens solution niche?
- 4 brands and 37 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in contact lens solution?
- Top complaints mined from reviews: Lenses, Allergies, Sensitivity-Overall. The return rate is 0.1%.
- When does demand for contact lens solution peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the contact lens solution niche?
- Listings span £4.69–£13.09; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 4,168 reviews — the moat a new listing must climb.