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Contact Lens Solution

Fail

The top 5 brands take 100% of clicks, so Contact Lens Solution is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£757K/yr483K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
95%top-5 click share · 4 brands · 37 sellers

Flapen Score

Contact Lens Solution against its category

The dotted line is the Health & Personal Care average. Past it, Contact Lens Solution is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Contact Lens Solution market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Contact Lens Solution 483K times last year and spent an estimated £757K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £757K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
19.4%
Market size, estimated
£757Ka year
Peak month
October1.4× the quietest month
Top search term
contact lens solution336K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £4.69 to £13.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £8.08 that is £48K to £65K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£4.69–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£48K–£65K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #4 within Visual Care. It carries 4,168 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#4in Visual Care
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,168per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Contact Lens Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£114K£227K£341K£454K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • by Amazon66%
  • Biotrue18%
  • TheraTears11%
  • Renu5%
  • Open — no brand owns it (0%)

Demand

Contact Lens Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Contact Lens Solution search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contact lens solution336K/yr
  • contact lenses solution35K/yr
  • biotrue contact lens solution15K/yr
  • contact solution15K/yr
  • bio true contact lenses solution10K/yr
  • eye contact solution9K/yr
  • biotrue6K/yr
  • all in one contact lens solution6K/yr
  • contact lense solution4K/yr
  • lens solution5K/yr

Reviews and returns

What reviews say buyers love and hate about Contact Lens Solution

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lenses19%0.00

Other contacts lense cleansers are so extremely expensive

These two solutions only come with one contact lense case which doesnt make sense

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Allergies19%−0.06

Made mine very itchy & red

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Made my eyes red, sore and irritated

Sensitivity-Overall12%−0.03

This is NOT suitable for sensitive eyes

It even stings my eyes slightly

Moist/Dry8%−0.01

Terrible, leaves dry and irritable eyes no matter how long they been soaked

Leak-Proof4%

it pours out

Love

Value For Money36%+3.01

Reasonable price

Good for price

Excellent value for money

Quality-Overall12%+0.23

no complaints so far

Good quality, my eyes are no longer dry as they were when using the lens solution supplied by specsavers

Good quality

Lenses12%0.00

Nice lense cleaner

Great product that keeps lenses clean

Excellent lens cleaner

Advertised Vs Actual Product10%−0.02

Does the job perfectly

It works as described

it does exactly what you need it to do

Eye-Hygiene7%+0.41

Good fresh eye cleaner

Great solution, keeps my eyes comfortable and great price from Amazon

This is the best eye contact solution for my lens

Return

0.1% Return rate 8% Fixable by listing

Lenses40%▁▁▅▁█▅

Other contacts lense cleansers are so extremely expensive

These two solutions only come with one contact lense case which doesnt make sense

A poor product made lenses feel uncomfortable to wear caused eye irritation after using

Leak-Proof25%▁▁▅█▃▇

it pours out

Moist/Dry8%▁▁█▁▅▁

Terrible, leaves dry and irritable eyes no matter how long they been soaked

Contamination4%▁▁█▁▁▆
Ingredients-Overall4%▁▁▁▁▁█

FAQ

Common Contact Lens Solution questions

Answered from the same tracked data.