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Conductive Gel for Face

Fail

The top 5 brands take 92% of clicks, so Conductive Gel for Face is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£169K/yr65K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
65%top-5 click share · 7 brands · 14 sellers

Flapen Score

Conductive Gel for Face against its category

The dotted line is the Health & Personal Care average. Past it, Conductive Gel for Face is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conductive Gel for Face market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Conductive Gel for Face 65K times last year and spent an estimated £169K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
24.4%
Market size, estimated
£169Ka year
Peak month
April1.4× the quietest month
Top search term
ultrasound gel48K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £4.28 to £25.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.60 that is £8K to £11K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£4.28–£25.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #47 within Medical Supplies & Equipment. It carries 3,728 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#47in Medical Supplies & Equipment
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,728per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Conductive Gel for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • ANAGEL58%
  • Sonoskin13%
  • Vue8%
  • Aquasonic 1007%
  • Cytolax6%
  • ana wiz4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Conductive Gel for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.4×

Search terms

Top Conductive Gel for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrasound gel48K/yr
  • anagel ultrasound gel7K/yr
  • ultra sound gel4K/yr
  • anagel3K/yr
  • laser gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Conductive Gel for Face

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.10

Did not work

It's not working

Moist/Dry11%−0.07

tends to dry quite quickly

dries faster than expected

Dries too quick

Skin Health9%−0.06

doesn't feel nice on skin

leaves skin feeling tacky and uncomfortable

Itch Relief9%−0.02

Some clinets have complained of tingling

Adhesion/Stickiness5%−0.01

we found it rather sticky

Love

Value For Money23%+1.16

Reasonably priced

Good value

good value

Quality-Overall22%+1.37

Reliable, good quality gel and great value

Excellent product

Good quality

Advertised Vs Actual Product11%+0.46

As advertised

Does the job

Product as described

Efficiency10%+0.89

Performs very well

Works Well

Use it on my foot plate vibrator works well

Ease Of Cleaning3%

It wipes off easily

easy to clean up. I would also recommend a puppy pad for convenience as the first time I used a little too much.

- Wipes off cleanly afterwards without leaving a sticky residue

Return

0.6% Return rate 5% Fixable by listing

Compatibility-Overall27%▃▁█▄▂▅
Functionality-Overall10%█▁▁▁▃▄

Did not work

It's not working

Leak-Proof10%▄▁▁▄█▁

The cap leaks a little if not kept perfectly straight

Adhesion/Stickiness6%▁█▁▁▃▁

we found it rather sticky

Quality-Overall6%▁▆▁█▁▁

I bought this ultrasound gel expecting normal quality but unfortunately it was not good at all.

Expected much better quality

Very Disappointing Quality

FAQ

Common Conductive Gel for Face questions

Answered from the same tracked data.