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Condoms Ribs and Dotted

Fail

The top 5 brands take 97% of clicks, so Condoms Ribs and Dotted is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£161K/yr168K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
51%top-5 click share · 7 brands · 81 sellers

Flapen Score

Condoms Ribs and Dotted against its category

The dotted line is the Health & Personal Care average. Past it, Condoms Ribs and Dotted is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condoms Ribs and Dotted market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Condoms Ribs and Dotted 168K times last year and spent an estimated £161K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.5%
Market size, estimated
£161Ka year
Peak month
February1.9× the quietest month
Top search term
pasante condoms men33K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £2.88 to £20.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.36 that is £3K to £6K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£2.88–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #43 within Sex & Sensuality. It carries 3,440 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
1.9%
Average rank
#43in Sex & Sensuality
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,440per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
99 months

Products

Top Condoms Ribs and Dotted products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

81

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

1%

  • Pasante47%
  • Durex41%
  • NOTTY BOY4%
  • Skins3%
  • Milnot2%
  • SKYN2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Condoms Ribs and Dotted search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Condoms Ribs and Dotted search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pasante condoms men33K/yr
  • condoms dots and rims38K/yr
  • ribbed condoms best for her17K/yr
  • pasante14K/yr
  • ribbed condoms11K/yr
  • dotted condoms male9K/yr
  • condoms pasante7K/yr
  • pasante condoms8K/yr
  • condoms ribbed5K/yr
  • durex ribbed dotted condoms for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Condoms Ribs and Dotted

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.01

Cheap for a reason

Low Quality

It'snot good quality

Thickness12%−0.05

Very thick, feeling bad

they're easily the 'thinnest' feel out there

Absolutely terrible really thick hardly not dotted

Size-Overall12%−0.07

Extra Extra small

These are tight

Surprisingly small and failed to do its job, burst

Sexual Wellness12%−0.08

Bad experience, it broke during the sex, never happened before with me

stupid condom

3 out of the 5 condoms we've used so far have ripped

Durability8%−0.03

Broke

And only ever broke 1

Easily torn

Love

Value For Money23%+1.41

Value for money

Great price for a great product

Value for money is good

Quality-Overall17%−0.01

the quality has been consistent for me

Great items

Good quality

Advertised Vs Actual Product13%+0.81

Worked as described

Work as should

It fulfilled my expectations

Contraception11%+0.86

The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting

Condoms galore

Ribbon and dotted condoms

Durability6%−0.03

Durex are great as always, I hope after 60 years old they will be still so hard and solid

Been using these over the years

Return

0.1% Return rate 31% Fixable by listing

Size-Overall25%▄▂▁▄█▁

Extra Extra small

These are tight

Surprisingly small and failed to do its job, burst

Durability19%▁█▁▇▁▁

Broke

And only ever broke 1

Easily torn

Quality-Overall17%▁█▁▁▁█

Cheap for a reason

Low Quality

It'snot good quality

Value For Money11%▁▁█▁▁▁
Pain Relief-Overall8%▅▁▁▁█▁

FAQ

Common Condoms Ribs and Dotted questions

Answered from the same tracked data.