Is condoms big box profitable to sell on Amazon United Kingdom?

The niche generates £4.3M/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the condoms big box niche?

5 brands and 185 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in condoms big box?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for condoms big box peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the condoms big box niche?

Listings span £5.48–£27.92; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 5,195 reviews — the moat a new listing must climb.

condoms big box

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£4.3M

£4.3M/yr · 3.3M searches

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.48–£27.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.63

avg listing price — sweet spot $15–$100

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,195.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, condoms big box is a £4.3M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

condoms big box market data

Units sold / yr: 300K–400K; avg 8,000–10,000/product
Revenue / yr: £3.8M–£5.1M; units × avg price
Conversion rate: 10.3%
Avg BSR: #15
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 106 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

185

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

Durex86%
Pasante6%
SKYN6%
Ganzo1%
MAXUS1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top condoms big box search terms

condoms1.4M/yr -0.5%9.1% conv.
durex530K/yr -5.3%8.7% conv.
condom430K/yr -2.3%6.5% conv.
condoms thin extra feel339K/yr +0.9%10.2% conv.
durex condoms136K/yr +9.9%10.5% conv.
condoms bulk for men118K/yr -13.0%6.5% conv.
comdoms33K/yr -3.1%10.0% conv.
condoms durex33K/yr -2.5%8.3% conv.
durex thin feel ultra thin condoms non latex44K/yr -30.7%13.0% conv.
durex condom31K/yr -12.8%8.2% conv.

All search terms

Top condoms big box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Durex Thin Feel 30 Condoms With Silicone Lube Easy On Shape Regular Fit Natural Latex Thin for More Sensitivity Same Durex Security and Protection Teat Ended

Durex£13.144.6★28,319 rev

Durex Surprise Me Variety Pack 40 Condoms Thin feel Extra Safe Pleasure Me Tickle Me With Silicone Lube Condoms Bulk for men Regular Fit Ribbed and Dotted Easy on Shape Teat Ended

Durex£17.614.7★16,808 rev

Durex Pleasure Me Condoms Ribbed & Dotted Regular Fit 12s

Durex£5.724.6★10,876 rev

Durex Pleasure Me 40 Condoms Dotted and Ribbed Regular Fit With Extra Silicone Lube Trusted Durex Protection With Silicone Lube Easy on Shape Teat Ended Natural Latex

Durex£16.334.6★10,876 rev

Durex Thin Feel Ultra Thin 12 Condoms Regular Fit Teat Ended Smooth Shape With Silicone Lube Trusted Durex Protection Natural Latex Condoms

Durex£7.944.4★1,534 rev

Newest

by launch date

Pasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit

Pasante£10.734 rev

8mo ago

Durex Intensity Condoms 25s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape

Durex£12.72208 rev

1y ago

Durex Nude Extra Lube Condoms Regular Fit 12 Pack Ultra Thin Designed to Feel It All Extra Lubrication Silicone Lube Easy On Shape

Durex£10.0740 rev

1y ago

Durex Nude Ultra Thin 30 Condoms Regular Fit with Silicone Lube Easy on Shape Teat Ended Our Thinnest Latex Condom Yet Transparent Natural Latex Condoms Trusted Durex Protection

Durex£19.68329 rev

3y ago

Durex Thin Feel Condoms Close Fit 30s Secure Tighter Natural Latex with Silicone Lube Easy On Shape

Durex£15.07105 rev

3y ago

What buyers say about condoms big box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“the quality has been consistent for me”

Contraception13%

“The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting”

Advertised Vs Actual Product10%

“Worked as described”

Soft Feel6%

“Just smooth”

Smell6%

“Perfect - other than the smell”

Size-Overall6%

“great fit”

Value For Money6%

“Great product, good price”

Ease Of Use5%

“Easy to use”

Comfort-Overall4%

“I found them comfortable”

Durability3%

“Durex are great as always, I hope after 60 years old they will be still so hard and solid”

What buyers complain about

Size-Overall18%

“Poor Fit”

Durability16%

“Broke on first use”

Quality-Overall11%

“Poor quality, the condom split from around the rim, the remaining part was inside my partner”

Sexual Wellness8%

“stupid condom”

Thickness8%

“Very thick, feeling bad”

Advertised Vs Actual Product4%

“False advertising”

Smell4%

“Bad smell”

Allergies4%

“Unsafe Product – Caused Irritation & Infection”

Fever Relief2%

“Infection”

Age Suitability2%

“No babies so far”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product19%

Quality-Overall14%

Thickness7%

Value For Money6%

Durability5%

Thin4%

Ease Of Use2%

Smell2%

Material Quality1%

Common questions

Is condoms big box profitable to sell on Amazon United Kingdom?: The niche generates £4.3M/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the condoms big box niche?: 5 brands and 185 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in condoms big box?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for condoms big box peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the condoms big box niche?: Listings span £5.48–£27.92; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 5,195 reviews — the moat a new listing must climb.