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Condom Dotted Longlast

Fail

The top 5 brands take 99% of clicks, so Condom Dotted Longlast is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£33K/yr26K searches / yr
90-day growth
+36.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 141 sellers

Flapen Score

Condom Dotted Longlast against its category

The dotted line is the Health & Personal Care average. Past it, Condom Dotted Longlast is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condom Dotted Longlast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Condom Dotted Longlast 26K times last year and spent an estimated £33K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+36.5%
Conversion, latest week
9.2%
Market size, estimated
£33Ka year
Peak month
September2.1× the quietest month
Top search term
delay condoms8K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £5.72 to £30.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.83 that is £1K to £3K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£5.72–£30.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #110 within Sex & Sensuality. It carries 2,012 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
72%
Out of stock, average day
15.4%
Average rank
#110in Sex & Sensuality
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,012per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
102 months

Products

Top Condom Dotted Longlast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

141

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Durex79%
  • Pasante12%
  • EXS4%
  • Kama Sutra3%
  • NOTTY BOY2%
  • Proficient Enterprises1%

Demand

Condom Dotted Longlast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Condom Dotted Longlast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delay condoms8K/yr
  • durex extended pleasure6K/yr
  • delay condom4K/yr
  • durex mutual climax3K/yr
  • durex extended2K/yr
  • durex mutual1K/yr
  • extended pleasure1K/yr
  • condom dotted longlast483/yr
  • condom extra dotted longlast132/yr

Reviews and returns

What reviews say buyers love and hate about Condom Dotted Longlast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sexual Wellness50%−0.16

stupid condom

Size-Overall50%−0.20

which is small for me

Normal = small

Love

Advertised Vs Actual Product50%+3.32

Worked as described

Does what it says on the box

work as expected

Contraception17%+0.79

The condoms work

Sexual Wellness17%−0.16

Longer sex

Quality-Overall17%+0.79

Good quality

Return

0.1% Return rate 25% Fixable by listing

Durability25%▁█▁▁▁▁
Value For Money17%
Smell17%▁▁▁▁▁█
Advertised Vs Actual Product17%█▁▁▁▁▁
Size-Overall8%▁█▁▁▁▁

which is small for me

Normal = small

FAQ

Common Condom Dotted Longlast questions

Answered from the same tracked data.