Is commode profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 36 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the commode niche?

26 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in commode?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 1.9%.

When does demand for commode peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the commode niche?

Listings span £14.05–£310.55; the average listing price is £88.57 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

commode

Worth a look

Shows a thin review moat (233 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great232.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great£1.1M

£1.1M/yr · 456K searches

Avg price

Great£88.57

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£14.05–£310.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, commode is a £1.1M/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

commode market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £1.1M–£1.3M; units × avg price
Conversion rate: 2.8%
Avg BSR: #39
Page quality: 0%
Prime: 69%
Sponsored: 83%
Out of stock: 5.2%
Avg brand age: 37 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 85%

Open market

43%

Aidapt14%
DRIVE DEVILBISS HEALTHCARE11%
NJUN9%
NRS9%
Breeze Mobility8%
Days6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top commode search terms

commode toilet chair133K/yr -1.4%2.9% conv.
commode100K/yr -9.3%2.6% conv.
commode chairs50K/yr -29.6%2.1% conv.
commode toilet49K/yr -3.5%2.1% conv.
commodes25K/yr +0.6%1.4% conv.
comode20K/yr -14.8%2.4% conv.
commode chair22K/yr -17.0%1.5% conv.
commodes for the elderly9K/yr +5.2%2.3% conv.
portable commode9K/yr -7.6%1.7% conv.
toilet chair7K/yr -9.1%0.5% conv.

All search terms

Top commode products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drive Devilbiss Folding Lightweight Commode 5 Litre Pan

DRIVE DEVILBISS HEALTHCARE£39.334.4★2,039 rev

NJUN Lightweight Commode Toilet Chair Height Adjust Bedside Shower Chair Folding WC Chair for Elderly Portable Commodes Seat Frame with Padded seat Stable and Comfort

NJUN£73.524.6★150 rev

Aidapt Bedside Commode.Height Adjustable 5 Litre Pail Padded Back and Overseat Sturdy Durable Bedroom Living Area Care Home Elderly Mobility Toilet Portable Supplied Flat Packed Tool Free Assembly

Aidapt£40.244.6★30 rev

Derby Basketweave Commode Toilet Chair for Home or Clinic Use Bedroom Commode with Bucket in Wicker Chair

Days£236.544.6★490 rev

NRS Compact Dovedale Commode with Seat & Backrest Medium Modern & discreet Height Adjustable to suit user - Blue and White

NRS£39.954.5★118 rev

Newest

by launch date

Comfort Commode Chair with Padded Seat Arms & Backrest Height Adjustable Flat-Pack Design Toilet Potty Bedroom Chair Grey & White

Breeze Mobility£76.8310 rev

6mo ago

Luckfaith LBC01 4-in-1 Commode Chair with Removable Bucket Height Adjustable 180kg Capacity Toilet Aid Foldable and Lightweight Bedside Chair for Elderly & Disabled Adults

Luckfaith£47.3017 rev

8mo ago

Aidapt Bedside Commode.Height Adjustable 5 Litre Pail Padded Back and Overseat Sturdy Durable Bedroom Living Area Care Home Elderly Mobility Toilet Portable Supplied Flat Packed Tool Free Assembly

Aidapt£40.2430 rev

8mo ago

4-in-1 Folding Bedside Commode Chair with Seat Cover Tool-Free Assembly Portable Toilet for Adults Adjustable Height Bedside Commode for Seniors with Handles 330lbs Support (Black)

OPAFOBEF£83.8058 rev

9mo ago

Bedside Commode Portable Toilet for Adults Commode Chair for Toilet with Detachable Armrest Height Adjustable Potty Chair for Elderly and Disabled

tekrabea£26.437 rev

10mo ago

What buyers say about commode

What buyers praise and complain about, mined from review topics.

What buyers love

Strength17%

“The frame feels sturdy once assembled”

Quality-Overall11%

“Excellent product”

Assembly/Installation8%

“Assembly was straightforward”

Value For Money8%

“Great Value”

Ease Of Use8%

“easy to remove”

Comfort-Overall6%

“Comfortable and easy to use it”

Weight Light6%

“Lightweight easy to manage”

Ease Of Cleaning4%

“Cleaning is straightforward”

Adjustability/Rotatability/Reclining3%

“Easy to adjust”

Portability3%

“Practical, portable and surprisingly well designed”

What buyers complain about

Assembly/Installation8%

“A little bit fiddly to assemble”

Size-Overall6%

“it so flipping little”

Quality-Overall6%

“Cheap and nasty”

Strength5%

“Not as sturdy as they claim”

Leak-Proof4%

“They arent supposed to leak”

Cushion4%

“No padded seat”

Comfort-Overall3%

“Not comfy”

Absorbency3%

“they would not absorb anything”

Instructions/User Manual/Troubleshooting3%

“The folding instructions wasn't in the manual”

Ease Of Use3%

“Its not easy to slide back in again after emptying Also the potty lid doesnt fit closely”

Top return reasons

Size-Overall34%

Strength8%

Defective Material/Parts8%

Ease Of Use6%

Quality-Overall5%

Comfort-Overall4%

Functionality-Overall4%

Assembly/Installation4%

Balance/Stability2%

Advertised Vs Actual Product2%

Common questions

Is commode profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 36 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the commode niche?: 26 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in commode?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for commode peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the commode niche?: Listings span £14.05–£310.55; the average listing price is £88.57 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.