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Colon Cleanse

Fail

Prices span $4.20–$16.09, mostly outside the sweet spot, so Colon Cleanse is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£222K/yr362K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
84%top-5 click share · 11 brands · 30 sellers

Flapen Score

Colon Cleanse against its category

The dotted line is the Health & Personal Care average. Past it, Colon Cleanse is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colon Cleanse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Colon Cleanse 362K times last year and spent an estimated £222K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
7.4%
Market size, estimated
£222Ka year
Peak month
August1.7× the quietest month
Top search term
colon cleanse143K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £4.20 to £16.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £8.26 that is £17K to £21K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£4.20–£16.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #63 within Diet & Nutrition. It carries 462 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#63in Diet & Nutrition
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Colon Cleanse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£67K£89K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

30

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

12%

  • Vinco Supplements30%
  • SMNutrition29%
  • Hybrid Health13%
  • MetaSuperfoods6%
  • Holland & Barrett6%
  • Honor Stone4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Colon Cleanse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Colon Cleanse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colon cleanse143K/yr
  • colon cleanse weight loss52K/yr
  • gut cleanse29K/yr
  • wild gut colon reset7K/yr
  • colon detox20K/yr
  • colon9K/yr
  • colon cleanse tablets17K/yr
  • jennah organics colon cleanse10K/yr
  • bowel cleanse11K/yr
  • colon broom8K/yr

Reviews and returns

What reviews say buyers love and hate about Colon Cleanse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.30

not effective at all

Did not work

No results seen

Acid Regulator/Stomach Ache Relief13%−0.06

it hurt my stomach

stomach pain

Stomach cramp

Side Effects9%−0.12

oh my 😩the abdominal cramps that comes with it is awful

Bad side effects

I ended up with bad stomach cramps

Dosage9%−0.02

the Senna dose in each capsule i think is too strong

I was taking a lower mg

Be very careful taking 2 tablets it can have very extreme results

Pain Relief-Overall9%−0.11

PAINFUL

it was a painful experience

Horrendous pain

Love

Efficiency19%+1.36

It works very effectively

Appears effective

Works perfectly

Advertised Vs Actual Product14%+0.99

Really works as it says

Works just as stated

As Described

Quality-Overall10%+0.71

great product, fast results

Quality stuff at low cost

Excellent product

Regulates Digestion6%

no more bloating and gassing

Handy to have in for constipation

Constipation relief

Acid Regulator/Stomach Ache Relief5%−0.06

No more bloating

No more bloated stomach

so much relief from tummy ache

FAQ

Common Colon Cleanse questions

Answered from the same tracked data.