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Colloidal Silver Gel

Fail

The top 5 brands take 100% of clicks, so Colloidal Silver Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£225K/yr165K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 12 sellers

Flapen Score

Colloidal Silver Gel against its category

The dotted line is the Health & Personal Care average. Past it, Colloidal Silver Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colloidal Silver Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Colloidal Silver Gel 165K times last year and spent an estimated £225K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
10.0%
Market size, estimated
£225Ka year
Peak month
January1.4× the quietest month
Top search term
colloidal silver100K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £7.34 to £21.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.56 that is £14K to £17K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£7.34–£21.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #28 within Alternative Medicine. It carries 2,287 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#28in Alternative Medicine
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,287per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Colloidal Silver Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Institut Katharos78%
  • Metalchemy7%
  • Benatural Essentials7%
  • Nature's Greatest Secret5%
  • VetSet4%

Demand

Colloidal Silver Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Colloidal Silver Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colloidal silver100K/yr
  • colloidal silver for humans26K/yr
  • colloidal silver spray15K/yr
  • silver spray for wounds8K/yr
  • silver spray10K/yr
  • silver colloidal3K/yr
  • silver water3K/yr

Reviews and returns

What reviews say buyers love and hate about Colloidal Silver Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength8%−0.06

too weak for the average adult

Too high a strength in my opinion

Material Quality6%−0.06

Let's hope the plastic has not messed up the contents

Value For Money6%

Waste of money

Taste-Overall6%−0.06

I was concerned about this actually being 40 ppm as it does not have the taste one would normally get from 40 ppm

Size-Overall3%+0.11

This is a large sized bottle

A small

Love

Quality-Overall18%+1.88

Excellent product, my dogs gums have improved so much

clean, and the product feels like it has been handled with proper quality control in mind

Quality product

Spray/Flow8%

Great spray

The small refil spray bottle come in handy for application

Easy to use and spray

Value For Money7%

Value for Money

Good value

This is good value for money

Skin Health6%+0.44

Ive found that it benefits many skin issues Ive had in the past

Great for skin

High quality and versatile, great for travel and skincare

Ease Of Use6%−0.01

easy to use

Its easy to handle that way

Easy to use and spray

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁█▁▁▁

This is a large sized bottle

A small

FAQ

Common Colloidal Silver Gel questions

Answered from the same tracked data.