collagen type 2
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.52avg listing price — sweet spot $15–$100
Price range
Good£7.38–£31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,305.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£151K£151K/yr · 134K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, collagen type 2 is a £151K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
collagen type 2 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £155K–£194K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.5%
- Avg brand age
- 45 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
106
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- Jointace32%
- Hellenia18%
- Edible Health8%
- N2 Natural Nutrition7%
- Nature's Finest by Nutrisslim6%
- ALPHA015%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top collagen type 2 search terms
- collagen type 232K/yr
- collagen for joints25K/yr
- type 2 collagen25K/yr
- jointace collagen15K/yr
- type ii collagen7K/yr
- uc-ii collagen type 25K/yr
- collagen type 2 for joints6K/yr
- collagen for joints and cartilage4K/yr
- vitabiotics jointace collagen3K/yr
- undenatured type ii collagen4K/yr
Top collagen type 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger
Jointace£7.384.5★1,178 rev
UC-II Collagen Type 2-40mg - 60 Capsules | Joint Support Supplement - Manufactured in the UK | UCII Patented Ingredient - 2 Month Supply
Hellenia£15.584.4★570 rev
Edible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps
Edible Health£11.454.4★89 rev
Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition
N2 Natural Nutrition£16.024.4★3,470 rev
Natures Finest by Nutrisslim Collagen JointCare: Type 2 Collagen for Joints - Premium Joint Pain Relief with Fortigel - Hydrolyzed Collagen Peptides Improved Mobility & Cartilage Support
Nature's Finest by Nutrisslim£14.574.3★107 rev
Newest
by launch dateEdible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps
Edible Health£11.4589 rev
Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition
N2 Natural Nutrition£16.023,470 rev
Osavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C
OSAVI£17.9039 rev
Seven Seas JointCare Plus Collagen with Omega-3 Glucosamine Chondroitin Vitamins C and D Manganese and Zinc Food Supplements 30-Day Pack
Sevenseas£10.01293 rev
WFN Approved UC-II - Type 2 Collagen for Joints - 60 Capsules - 40mg Undenatured Type II Collagen - Complex with UC II Collagen Vitamin C & Boswellia Serrata - Produced & Tested in Germany
WORLD'S FOOD NUTRITION£18.63779 rev
Trending
90-day click momentumOsavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C
OSAVI£17.904.6★
Type II Collagen Complex 1000 mg Supplements Supports Skin and Joint Health 60 Capsules 30 Day Supply
Tudor£22.305.0★
Healthspan Marine Collagen (60 Tablets 1000mg) | 800mg Type I + 200mg Type II Collagen | Support Your Joints Bones & Connective Tissue | Added Benefits for Skin & Beauty
Healthspan£14.524.5★
Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger
Jointace£7.384.5★
Ancient + Brave Noble Collagen - Type II Collagen Capsules for Joint Health Healthy Bones & Ligaments - Enhanced with Vitamin C Boswellia Serrata & Manganese -30 Capsules
Ancient + Brave£31.424.1★
What buyers say about collagen type 2
What buyers praise and complain about, mined from review topics.What buyers love
“overall a solid product that Id recommend”
“Helped with knee pain”
“Good value for money”
“dissolves easily”
“Easy to use”
“my skin looks good”
“As described”
“Excellent taste”
“Collagen supplement”
“The capsules are easy to swallow and, importantly, have no taste at all, which makes them really easy to take consistently”
What buyers complain about
“But tasteless”
“Beware of dosage”
“Not suitable. pure Bovine”
“very expensive”
“These tablets are quite large”
“had side effects when tried”
“It might not work for me”
“Starting to dissolve whilst I'm plugging the water down and getting nowhere”
“They are rather large to Swallow”
“Not the cheapest”
Common questions
- Is collagen type 2 profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 14 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the collagen type 2 niche?
- 13 brands and 106 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in collagen type 2?
- Top complaints mined from reviews: Taste-Overall, Dosage, Vegan/Organic. The return rate is 0.1%.
- When does demand for collagen type 2 peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the collagen type 2 niche?
- Listings span £7.38–£31.42; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 2,306 reviews — the moat a new listing must climb.