Collagen Type 2
FailDemand is soft, at -12.1% this quarter, so Collagen Type 2 is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £151K/yr134K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 106 sellers
Flapen Score
Collagen Type 2 against its category
The dotted line is the Health & Personal Care average. Past it, Collagen Type 2 is stronger. Inside it, weaker.
Market
The Collagen Type 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collagen Type 2 134K times last year and spent an estimated £151K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £151Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- collagen type 232K searches a year
02 · Price
A sale here is worth £15.52.
Listings sell for £15.52 on average, from £7.38 to £31.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.52 that is £4K to £8K a year per listing.
- Average price
- £15.52inside the $15 to $100 sweet spot
- Price range
- £7.38–£31.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #119 within Alternative Medicine. It carries 2,306 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #119in Alternative Medicine
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,306per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Collagen Type 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 1,178
- Age
- 14y ago

UC-II Collagen Type 2-40mg - 60 Capsules | Joint Support Supplement - Manufactured in the UK | UCII Patented Ingredient - 2 Month Supply
- Price
- £15.58
- Rating
- 4.4/5
- Reviews
- 570
- Age
- 15y ago

Edible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 3,470
- Age
- 1y ago

Natures Finest by Nutrisslim Collagen JointCare: Type 2 Collagen for Joints - Premium Joint Pain Relief with Fortigel - Hydrolyzed Collagen Peptides Improved Mobility & Cartilage Support
- Price
- £14.57
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 6y ago
Trending
90-day click momentum
Osavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C
- Price
- £17.90
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 2y ago

Type II Collagen Complex 1000 mg Supplements Supports Skin and Joint Health 60 Capsules 30 Day Supply
- Price
- £22.30
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

Healthspan Marine Collagen (60 Tablets 1000mg) | 800mg Type I + 200mg Type II Collagen | Support Your Joints Bones & Connective Tissue | Added Benefits for Skin & Beauty
- Price
- £14.52
- Rating
- 4.5/5
- Reviews
- 653
- Age
- 3y ago

Jointace Collagen - Advanced Joints & Cartilage Support - Includes Collagen Glucosamine & Chondroitin & Ginger
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 1,178
- Age
- 14y ago

Ancient + Brave Noble Collagen - Type II Collagen Capsules for Joint Health Healthy Bones & Ligaments - Enhanced with Vitamin C Boswellia Serrata & Manganese -30 Capsules
- Price
- £31.42
- Rating
- 4.1/5
- Reviews
- 129
- Age
- 2y ago
Newest
by launch date
Edible Health Hydrolysed Marine Collagen Type II Capsules 1025mg with Hyaluronic Acid & Vitamin C High Strength Skin & Joint Support 60 Caps
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 3,470
- Age
- 1y ago

Osavi Collagen Type II with Hyaluronic Acid 60 Caps | UCII Undenatured Collagen for Joint & Cartilage Health | Supports Collagen Formation & Bone Function | with Rose Hip Extract & Vitamin C
- Price
- £17.90
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 2y ago

Seven Seas JointCare Plus Collagen with Omega-3 Glucosamine Chondroitin Vitamins C and D Manganese and Zinc Food Supplements 30-Day Pack
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 2y ago

WFN Approved UC-II - Type 2 Collagen for Joints - 60 Capsules - 40mg Undenatured Type II Collagen - Complex with UC II Collagen Vitamin C & Boswellia Serrata - Produced & Tested in Germany
- Price
- £18.63
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
106
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- Jointace32%
- Hellenia18%
- Edible Health8%
- N2 Natural Nutrition7%
- Nature's Finest by Nutrisslim6%
- ALPHA015%
Demand
Collagen Type 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Collagen Type 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen type 232K/yr
- collagen for joints25K/yr
- type 2 collagen25K/yr
- jointace collagen15K/yr
- type ii collagen7K/yr
- uc-ii collagen type 25K/yr
- collagen type 2 for joints6K/yr
- collagen for joints and cartilage4K/yr
- vitabiotics jointace collagen3K/yr
- undenatured type ii collagen4K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Type 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But tasteless
It tastes terrible
Slight taste to them
Beware of dosage
The dosage is VERY low
Dosage information is misleading
Not suitable. pure Bovine
unfortunately is halal
Halal suitable so not for me
very expensive
Price very high
Waste of Money
These tablets are quite large
Very large
Capsules are very large
Love
overall a solid product that Id recommend
Excellent product
This product has definitely improved
Helped with knee pain
Very good for joint pain
Ease of joint pain
Good value for money
Good deal
Good value for money
dissolves easily
Dissolves easily too
Mixes well
Easy to use
which is handy
Easy to take
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Type 2 questions
Answered from the same tracked data.









