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Collagen Type 2

Fail

Demand is soft, at -12.1% this quarter, so Collagen Type 2 is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£151K/yr134K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 106 sellers

Flapen Score

Collagen Type 2 against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Type 2 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Type 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Type 2 134K times last year and spent an estimated £151K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
7.2%
Market size, estimated
£151Ka year
Peak month
January1.7× the quietest month
Top search term
collagen type 232K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £7.38 to £31.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.52 that is £4K to £8K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£7.38–£31.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #119 within Alternative Medicine. It carries 2,306 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#119in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,306per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Collagen Type 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

106

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Jointace32%
  • Hellenia18%
  • Edible Health8%
  • N2 Natural Nutrition7%
  • Nature's Finest by Nutrisslim6%
  • ALPHA015%

Demand

Collagen Type 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Collagen Type 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen type 232K/yr
  • collagen for joints25K/yr
  • type 2 collagen25K/yr
  • jointace collagen15K/yr
  • type ii collagen7K/yr
  • uc-ii collagen type 25K/yr
  • collagen type 2 for joints6K/yr
  • collagen for joints and cartilage4K/yr
  • vitabiotics jointace collagen3K/yr
  • undenatured type ii collagen4K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Type 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.09

But tasteless

It tastes terrible

Slight taste to them

Dosage8%−0.07

Beware of dosage

The dosage is VERY low

Dosage information is misleading

Vegan/Organic4%−0.08

Not suitable. pure Bovine

unfortunately is halal

Halal suitable so not for me

Value For Money4%+0.30

very expensive

Price very high

Waste of Money

Size-Overall4%−0.03

These tablets are quite large

Very large

Capsules are very large

Love

Quality-Overall19%+1.54

overall a solid product that Id recommend

Excellent product

This product has definitely improved

Joint Pain11%+0.47

Helped with knee pain

Very good for joint pain

Ease of joint pain

Value For Money10%+0.30

Good value for money

Good deal

Good value for money

Solubility7%+0.13

dissolves easily

Dissolves easily too

Mixes well

Ease Of Use6%+0.40

Easy to use

which is handy

Easy to take

FAQ

Common Collagen Type 2 questions

Answered from the same tracked data.