Collagen Protein Powder
FailShoppers spend only $70K a year here, so Collagen Protein Powder is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £70K/yr116K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 46 sellers
Flapen Score
Collagen Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Collagen Protein Powder is stronger. Inside it, weaker.
Market
The Collagen Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collagen Protein Powder 116K times last year and spent an estimated £70K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £70Ka year
- Top search term
- collagen protein powder46K searches a year
02 · Price
A sale here is worth £18.24.
Listings sell for £18.24 on average, from £6.36 to £33.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.24 that is £2K to £5K a year per listing.
- Average price
- £18.24inside the $15 to $100 sweet spot
- Price range
- £6.36–£33.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #93 within Diet & Nutrition. It carries 2,877 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 64%
- Out of stock, average day
- 7.7%
- Average rank
- #93in Diet & Nutrition
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,877per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Collagen Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen by Revive Naturals
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 12,622
- Age
- 3y ago

Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat
- Price
- £25.45
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 7y ago

Bulk Collagen Powder with Peptides and Vitamin C Smooth 500g
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 1,275
- Age
- 7y ago

Feel Complete | High Protein Collagen Powder | No Sugar No Sweeteners | Unflavoured | Grass Fed & Hydrolysed | Premium Type 1 & 3 Bovine Peptides | Halal | Skin Hair & Nails | 300g | 30 Servings
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago

Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen (1 Month Supply)
- Price
- £16.58
- Rating
- 4.5/5
- Reviews
- 12,622
- Age
- 7y ago
Trending
90-day click momentum
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Dose & Co Collagen Protein Powder - Vanilla 420g | Bovine Hydrolysed Type I & III Collagen Peptides with 20g Whey Protein per Serving | Hair Skin Nails & Muscle Support | Halal Gluten Free
- Price
- £20.97
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 8mo ago

Feel Complete | High Protein Collagen Powder | No Sugar No Sweeteners | Unflavoured | Grass Fed & Hydrolysed | Premium Type 1 & 3 Bovine Peptides | Halal | Skin Hair & Nails | 300g | 30 Servings
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Newest
by launch date
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Dose & Co Collagen Protein Powder - Vanilla 420g | Bovine Hydrolysed Type I & III Collagen Peptides with 20g Whey Protein per Serving | Hair Skin Nails & Muscle Support | Halal Gluten Free
- Price
- £20.97
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
46
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
12%
- Myprotein34%
- Revive Naturals25%
- Feel Complete11%
- BULK POWDERS8%
- Wellgard5%
- MyVitamins4%
- Open — no brand owns it (8 brands, 12%)
Demand
Collagen Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.6× · 10 of 12 months tracked
Search terms
Top Collagen Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen protein powder46K/yr
- collagen protein16K/yr
- protein collagen powder10K/yr
- my protein collagen11K/yr
- my protein collagen protein powder8K/yr
- protein and collagen powder6K/yr
- collagen and protein powder5K/yr
- protein powder with collagen4K/yr
- myprotein collagen5K/yr
- protein collagen3K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
Disgusting taste
Doesnt taste great
can't smell anything either
It has a definite fishy smell
There is a weird smell
unfortunately is halal
This collagen provides both Types 1 & 3, and is derived from bovine so is certainly not vegan friendly
Not suitable. pure Bovine
Weird flavour
No flavour
It really is totally unflavoured
Doesn't mix well
Doesn't dissolve
Didnt dissolve well
Love
Just as good as a premium brand
This product has definitely improved
Excellent product
Mixes easily
Dissolves easily
dissolves easily
Great value for the money
Good value for money
Decent price
No funny taste
Excellent taste
no weird taste
Ease of joint pain
it helps with my joint pain
Good for my joints
Return
0.1% Return rate 0% Fixable by listing
Weird flavour
No flavour
It really is totally unflavoured
Also the recommended dosage is much too high for me
400mg as a daily amount is extremely small
Took half a dose
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Protein Powder questions
Answered from the same tracked data.









