Is collagen protein powder profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (49/100).

How competitive is the collagen protein powder niche?

14 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in collagen protein powder?

Top complaints mined from reviews: Taste-Overall, Smell, Vegan/Organic. The return rate is 0.1%.

What does it cost to enter the collagen protein powder niche?

Listings span £6.36–£33.88; the average listing price is £18.24 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.

collagen protein powder

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£6.36–£33.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,877.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Market size

Bad£70K

£70K/yr · 116K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, collagen protein powder is a £70K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

collagen protein powder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £73K–£91K; units × avg price
Conversion rate: 3.3%
Avg BSR: #93
Page quality: 0%
Prime: 64%
Sponsored: 93%
Out of stock: 7.7%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

12%

Myprotein34%
Revive Naturals25%
Feel Complete11%
BULK POWDERS8%
Wellgard5%
MyVitamins4%
Open — no brand owns it (8 brands, 12%)

Demand

Weekly Amazon search volume, last 42 weeks — -4.7% search growth over the last 90 days.

Open Trend

Top collagen protein powder search terms

collagen protein powder46K/yr -9.8%2.8% conv.
collagen protein16K/yr -15.3%3.4% conv.
protein collagen powder10K/yr -1.0%3.6% conv.
my protein collagen11K/yr -23.4%4.1% conv.
my protein collagen protein powder8K/yr +41.4%3.4% conv.
protein and collagen powder6K/yr +15.8%2.0% conv.
collagen and protein powder5K/yr -7.6%3.5% conv.
protein powder with collagen4K/yr +62.2%1.7% conv.
myprotein collagen5K/yr -1.4%4.7% conv.
protein collagen3K/yr -3.0%3.2% conv.

All search terms

Top collagen protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen by Revive Naturals

Revive Naturals£12.244.5★12,622 rev

Myprotein£25.454.4★247 rev

Bulk Collagen Powder with Peptides and Vitamin C Smooth 500g

BULK POWDERS£11.904.4★1,275 rev

Feel Complete£22.274.3★232 rev

Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen (1 Month Supply)

Revive Naturals£16.584.5★12,622 rev

Newest

by launch date

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)

Myprotein£24.023 rev

3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)

Myprotein£23.905 rev

3mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink

Myprotein£23.2313 rev

5mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink

Myprotein£22.8111 rev

5mo ago

Dose & Co Collagen Protein Powder - Vanilla 420g | Bovine Hydrolysed Type I & III Collagen Peptides with 20g Whey Protein per Serving | Hair Skin Nails & Muscle Support | Halal Gluten Free

DOSE & CO.£20.97150 rev

8mo ago

What buyers say about collagen protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Just as good as a premium brand”

Solubility10%

“Mixes easily”

Value For Money9%

“Great value for the money”

Taste-Overall8%

“No funny taste”

Joint Pain5%

“Ease of joint pain”

Skin Health5%

“Skin looks great”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Easy to use”

Blend/Ratio3%

“Perfect blend”

Hair Growth3%

“hair improves”

What buyers complain about

Taste-Overall29%

“Strange taste”

Smell7%

“can't smell anything either”

Vegan/Organic4%

“unfortunately is halal”

Flavor3%

“Weird flavour”

Solubility3%

“Doesn't mix well”

Value For Money3%

“Expensive”

Quality-Overall2%

“Absolutely terrible product”

Functionality-Overall2%

“no effect at all”

Sweetness2%

“Too sweet”

Dosage2%

“Also the recommended dosage is much too high for me”

Top return reasons

Flavor29%

Product Condition14%

Comfort-Overall14%

Ingredients-Overall14%

Dosage14%

Vegan/Organic14%

Common questions

Is collagen protein powder profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (49/100).
How competitive is the collagen protein powder niche?: 14 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in collagen protein powder?: Top complaints mined from reviews: Taste-Overall, Smell, Vegan/Organic. The return rate is 0.1%.
What does it cost to enter the collagen protein powder niche?: Listings span £6.36–£33.88; the average listing price is £18.24 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.