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Collagen Protein Powder

Fail

Shoppers spend only $70K a year here, so Collagen Protein Powder is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£70K/yr116K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 46 sellers

Flapen Score

Collagen Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Protein Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Protein Powder 116K times last year and spent an estimated £70K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
3.3%
Market size, estimated
£70Ka year
Top search term
collagen protein powder46K searches a year

02 · Price

A sale here is worth £18.24.

Listings sell for £18.24 on average, from £6.36 to £33.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.24 that is £2K to £5K a year per listing.

Average price
£18.24inside the $15 to $100 sweet spot
Price range
£6.36–£33.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #93 within Diet & Nutrition. It carries 2,877 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
64%
Out of stock, average day
7.7%
Average rank
#93in Diet & Nutrition
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,877per listing
Listings tracked
28

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Collagen Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

46

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

12%

  • Myprotein34%
  • Revive Naturals25%
  • Feel Complete11%
  • BULK POWDERS8%
  • Wellgard5%
  • MyVitamins4%
  • Open — no brand owns it (8 brands, 12%)

Demand

Collagen Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Collagen Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen protein powder46K/yr
  • collagen protein16K/yr
  • protein collagen powder10K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • protein powder with collagen4K/yr
  • myprotein collagen5K/yr
  • protein collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.13

Strange taste

Disgusting taste

Doesnt taste great

Smell7%−0.06

can't smell anything either

It has a definite fishy smell

There is a weird smell

Vegan/Organic4%−0.06

unfortunately is halal

This collagen provides both Types 1 & 3, and is derived from bovine so is certainly not vegan friendly

Not suitable. pure Bovine

Flavor3%−0.02

Weird flavour

No flavour

It really is totally unflavoured

Solubility3%+0.34

Doesn't mix well

Doesn't dissolve

Didnt dissolve well

Love

Quality-Overall17%+1.33

Just as good as a premium brand

This product has definitely improved

Excellent product

Solubility10%+0.34

Mixes easily

Dissolves easily

dissolves easily

Value For Money9%+0.23

Great value for the money

Good value for money

Decent price

Taste-Overall8%−0.13

No funny taste

Excellent taste

no weird taste

Joint Pain5%+0.39

Ease of joint pain

it helps with my joint pain

Good for my joints

Return

0.1% Return rate 0% Fixable by listing

Flavor29%▁▁▁▁▁█

Weird flavour

No flavour

It really is totally unflavoured

Product Condition14%▁▁▁▁▁█
Comfort-Overall14%▁▁█▁▁▁
Ingredients-Overall14%▁▁█▁▁▁
Dosage14%▁█▁▁▁▁

Also the recommended dosage is much too high for me

400mg as a daily amount is extremely small

Took half a dose

FAQ

Common Collagen Protein Powder questions

Answered from the same tracked data.