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Collagen Protein Powder

a small market ($70K/yr) — Collagen Protein Powder doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 17Growth 23Conversion 41Competition 52Returns 100Price range 69Avg price 83Brand share 36Review moat 36Quality gap 81
This niche Category average

Is Collagen Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Collagen Protein Powder is a £70K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Collagen Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 3.3% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr5K
Search volume / yr-4.7%116K
Conversion rate3.3%
Avg price£18.24

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 46
Top-5 product click share54%
Open market17%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)9· 6 succeeded
Avg rating4.2★
Avg reviews2,877

Top Collagen Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

46

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

12%

  • Myprotein34%
  • Revive Naturals25%
  • Feel Complete11%
  • BULK POWDERS8%
  • Wellgard5%
  • MyVitamins4%
  • Open — no brand owns it (8 brands, 12%)

Collagen Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR3.3%Products28Brands14Top 5 Brands83%OOS Rate7.7%Rating4.2★Reviews2,877Avg BSR#93
4K3KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Collagen Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • collagen protein powder46K/yr
  • collagen protein16K/yr
  • protein collagen powder10K/yr
  • my protein collagen11K/yr
  • my protein collagen protein powder8K/yr
  • protein and collagen powder6K/yr
  • collagen and protein powder5K/yr
  • protein powder with collagen4K/yr
  • myprotein collagen5K/yr
  • protein collagen3K/yr

What reviews say buyers love and hate about Collagen Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Quality-Overall17%

Just as good as a premium brand

Solubility10%

Mixes easily

Value For Money9%

Great value for the money

Taste-Overall8%

No funny taste

Joint Pain5%

Ease of joint pain

What buyers complain about

56% of reviews
Taste-Overall29%

Strange taste

Smell7%

can't smell anything either

Vegan/Organic4%

unfortunately is halal

Flavor3%

Weird flavour

Solubility3%

Doesn't mix well

Collagen Protein Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
29%
2Product Condition
14%
3Comfort-Overall
14%
4Ingredients-Overall
14%
5Dosage
14%

Common Collagen Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Collagen Protein Powder 49/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.
Collagen Protein Powder buyers on Amazon United Kingdom complain most about Taste-Overall, Smell, Vegan/Organic, the themes mined from the niche's reviews. Its return rate is 0.1%.