collagen powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 1.9M searches
Avg price
Great£16.98avg listing price — sweet spot $15–$100
Price range
Good£7.94–£33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,215.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, collagen powder is a £2.2M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
collagen powder market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £1.7M–£2.1M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
41
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
27%
- Wellgard25%
- VITAL PROTEINS15%
- Applied Nutrition11%
- BULK POWDERS9%
- Revive Naturals7%
- The Intelligent Health6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top collagen powder search terms
- collagen powder1.2M/yr
- collagen peptides166K/yr
- vital proteins collagen peptides114K/yr
- collagen powder for women108K/yr
- wellgard63K/yr
- collagen peptides powder50K/yr
- bovine collagen powder43K/yr
- best collagen powder25K/yr
- wellguard24K/yr
- willpowders collagen23K/yr
Top collagen powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
Wellgard£15.814.5★21,303 rev
Bulk Collagen Powder with Peptides and Vitamin C Smooth 500g
BULK POWDERS£11.904.4★1,275 rev
Vital Proteins Collagen Peptides Powder Supplement (Type I III) Unflavoured Hydrolyzed Collagen-Hair Skin Nail Support Supplement Paleo gluten free Non-GMO 20g per Serving 264g Canister 1Pack
VITAL PROTEINS£18.334.5★5,565 rev
Applied Nutrition Collagen Powder - Strawberry & Raspberry Flavour - 5000mg Hydrolysed Bovine Flavoured Collagen Peptides with Vitamin C Hyaluronic Acid & Biotin (165g - 30 Servings)
Applied Nutrition£7.944.4★1,119 rev
Vital Proteins Collagen Peptides Powder Supplement (Type I III) Unflavoured Hydrolyzed Collagen-Hair Skin Nail Support Supplement Paleo Gluten Free Non-GMO 20g per Serving 587g Canister 1Pack
VITAL PROTEINS£33.884.5★5,565 rev
Newest
by launch date
4 HER Collagen Supplements for Women High Protein Pure Collagen Powder 500g No Added Flavours or Fillers Mixes Easily Hydrolysed Bovine Collagen Peptides Type I & III 33 Servings UK Made
4£14.27100 rev
Collagen Powder 500g Gold Standard Grass-Fed Bovine Hydrolysed Peptides by Warrior - High Levels of 8 Essential Amino Acids Collagen Supplments Halal & Kosher Made in UK
Warrior£10.99319 rev
Vital Proteins Marine Collagen Peptides Powder Supplement (Type I III) Hydrolysed Collagen Hair Skin Nail Support Supplement Gluten Free 12g per Serving 221g Canister 1Pack
VITAL PROTEINS£26.09160 rev
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
Nutrition Geeks£8.185,215 rev
Omnia Pure Bovine Collagen Peptides Powder 50 Servings Packed with Essential Amino Acids Optimal Health Collagen for Radiant Skin Strengthens Hair & Nails & Joints- UK Made (Packaging May Vary)
OMNIA£10.40173 rev
Trending
90-day click momentum4 HER Collagen Supplements for Women High Protein Pure Collagen Powder 500g No Added Flavours or Fillers Mixes Easily Hydrolysed Bovine Collagen Peptides Type I & III 33 Servings UK Made
4£14.273.6★
Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen by Revive Naturals
Revive Naturals£12.244.5★
Collagen Powder 500g Gold Standard Grass-Fed Bovine Hydrolysed Peptides by Warrior - High Levels of 8 Essential Amino Acids Collagen Supplments Halal & Kosher Made in UK
Warrior£10.994.2★
Omnia Pure Bovine Collagen Peptides Powder 50 Servings Packed with Essential Amino Acids Optimal Health Collagen for Radiant Skin Strengthens Hair & Nails & Joints- UK Made (Packaging May Vary)
OMNIA£10.404.5★
Applied Nutrition Collagen Peptides Powder - Hydrolysed Bovine Collagen Protein Halal Healthy Skin Hair Nails (Unflavoured) (300g - 15 Servings)
Applied Nutrition£14.984.3★
What buyers say about collagen powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, big container”
“Mixes easily”
“Decent price”
“no weird taste”
“Ease of joint pain”
“As advertised”
“Easy to use”
“Improved skin”
“Easy to mix”
“Collagen supplement”
What buyers complain about
“Almost tasteless”
“There is a weird smell”
“Didnt dissolve well”
“Waste of money”
“is certainly not flavourless”
“the effects could be quite subtle”
“Vegan capsules would be better”
“no effect at all”
“Problem with skin irritation”
“Took half a dose”
Common questions
- Is collagen powder profitable to sell on Amazon United Kingdom?
- The niche generates £2.2M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (63/100).
- How competitive is the collagen powder niche?
- 15 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in collagen powder?
- Top complaints mined from reviews: Taste-Overall, Smell, Solubility. The return rate is 0.0%.
- When does demand for collagen powder peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the collagen powder niche?
- Listings span £7.94–£33.88; the average listing price is £16.98 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.