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Collagen Powder

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -10.7% this quarter, so Collagen Powder is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£2.2M/yr1.9M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
54%top-5 click share · 15 brands · 41 sellers

Flapen Score

Collagen Powder against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Powder is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Powder 1.9M times last year and spent an estimated £2.2M. The top 5 brands take 67% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
6.6%
Market size, estimated
£2.2Ma year
Peak month
March1.9× the quietest month
Top search term
collagen powder1.2M searches a year

02 · Price

A sale here is worth £16.98.

Listings sell for £16.98 on average, from £7.94 to £33.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £16.98 that is £102K to £136K a year per listing.

Average price
£16.98inside the $15 to $100 sweet spot
Price range
£7.94–£33.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£102K–£136K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Collagen. It carries 4,215 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Collagen
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,215per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Collagen Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£218K£435K£653K£870K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

41

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

27%

  • Wellgard25%
  • VITAL PROTEINS15%
  • Applied Nutrition11%
  • BULK POWDERS9%
  • Revive Naturals7%
  • The Intelligent Health6%

Demand

Collagen Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Collagen Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen powder1.2M/yr
  • collagen peptides166K/yr
  • vital proteins collagen peptides114K/yr
  • collagen powder for women108K/yr
  • wellgard63K/yr
  • collagen peptides powder50K/yr
  • bovine collagen powder43K/yr
  • best collagen powder25K/yr
  • wellguard24K/yr
  • willpowders collagen23K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.13

Almost tasteless

Strange taste

Disgusting taste

Smell6%−0.05

There is a weird smell

It has a definite fishy smell

can't smell anything either

Solubility4%+0.16

Didnt dissolve well

Does not dissolve

Doesn't mix well

Value For Money4%+0.39

Waste of money

the price is too hight

Too expensive

Flavor3%−0.02

is certainly not flavourless

The flavor is completely unnoticeable given you consume it in a sensible way

No flavour

Love

Quality-Overall20%+1.78

Good quality, big container

Great price for a quality product

Excellent product

Solubility11%+0.16

Mixes easily

Dissolves easily

dissolves easily

Value For Money10%+0.39

Decent price

Excellent value for money

Good value for money

Taste-Overall7%−0.13

no weird taste

No funny taste

No nasty taste

Joint Pain4%+0.29

Ease of joint pain

Helps my joints

Good for my joints

FAQ

Common Collagen Powder questions

Answered from the same tracked data.