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Collagen Liquid

Fail

Demand is soft, at -36.2% this quarter, so Collagen Liquid is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£276K/yr280K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 66 sellers

Flapen Score

Collagen Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Liquid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Liquid 280K times last year and spent an estimated £276K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
5.2%
Market size, estimated
£276Ka year
Peak month
February2.1× the quietest month
Top search term
liquid collagen58K searches a year

02 · Price

A sale here is worth £18.90.

Listings sell for £18.90 on average, from £4.99 to £34.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £18.90 that is £28K to £38K a year per listing.

Average price
£18.90inside the $15 to $100 sweet spot
Price range
£4.99–£34.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£28K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #88 within Collagen. It carries 757 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#88in Collagen
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
757per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Collagen Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£55K£83K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

66

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Reverse Life35%
  • Swedish Nutra30%
  • Nutrality10%
  • Healu7%
  • Swedish Collagen5%
  • NUTRABYTES3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Collagen Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Collagen Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid collagen58K/yr
  • collagen liquid42K/yr
  • collagen drink28K/yr
  • liquid collagen for women12K/yr
  • marine collagen liquid19K/yr
  • reverse life collagen32K/yr
  • collagen liquid for women17K/yr
  • collagen drink for women9K/yr
  • swedish collagen10K/yr
  • swedish nutra8K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.12

Artificial taste

Tastes Awful

Taste is vile

Smell15%−0.17

It smells like rubber

the smell is just disgusting

Horrible smell

Value For Money11%

Waste of money

Too expensive

Too expensive

Sweetness5%−0.06

It was far too strawberry sweet

Too sweet

Ridiculously sweet, could not drink it and gave it away

Side Effects4%−0.03

Upset, was working side effects kicked in

made me feel very sick

Cant say if it has any effect in skin

Love

Taste-Overall28%−0.12

its easy to take tastes nice

GOOD TASTE

It tastes delicious

Quality-Overall12%+1.22

Great quality and easily digested

pain level Good quality for money

Excellent product

Flavor9%

Love the flavor

I like the taste of the mixed berries flavour

Strawbwrry flavour ok to add to coffee

Value For Money6%

Great value

Good value for money

Good price

Ease Of Use4%+0.39

Ease of use

Easy to open

Easy to take

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof30%▁▁▁█▁▁
Flavor20%▁▁▁▁█▁

Not really happy flavour

the strawberry flavour is very tangy sour feel not good for a strawberry flavour I was hoping for a sweet strawberry

Strawberry & Raspberry Flavour - disgusting flavour and smell

Value For Money20%▁▁▁▁█▁

Waste of money

Too expensive

Too expensive

Smell20%▁▁▁█▁▁

It smells like rubber

the smell is just disgusting

Horrible smell

Stuck/Fused Together10%▁▁▁█▁▁

FAQ

Common Collagen Liquid questions

Answered from the same tracked data.