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Collagen Liquid

Fail

Demand is soft, at -36.2% this quarter, so Collagen Liquid is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£276K/yr280K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 66 sellers

Flapen Score

Collagen Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Liquid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Liquid 280K times last year and spent an estimated £276K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
5.2%
Market size, estimated
£276Ka year
Peak month
February2.1× the quietest month
Top search term
liquid collagen58K searches a year

02 · Price

A sale here is worth £18.90.

Listings sell for £18.90 on average, from £4.99 to £34.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £18.90 that is £28K to £38K a year per listing.

Average price
£18.90inside the $15 to $100 sweet spot
Price range
£4.99–£34.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£28K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #88 within Collagen. It carries 757 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#88in Collagen
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
757per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Collagen Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£55K£83K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

66

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • Reverse Life35%
  • Swedish Nutra30%
  • Nutrality10%
  • Healu7%
  • Swedish Collagen5%
  • NUTRABYTES3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Collagen Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Collagen Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid collagen58K/yr
  • collagen liquid42K/yr
  • collagen drink28K/yr
  • liquid collagen for women12K/yr
  • marine collagen liquid19K/yr
  • reverse life collagen32K/yr
  • collagen liquid for women17K/yr
  • collagen drink for women9K/yr
  • swedish collagen10K/yr
  • swedish nutra8K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Liquid

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Artificial taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Collagen Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data