Is collagen gummies profitable to sell on Amazon United Kingdom?

The niche generates £424K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the collagen gummies niche?

12 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in collagen gummies?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.

When does demand for collagen gummies peak?

Demand peaks in Mar–Apr; the busiest month runs 2.0× the quietest.

What does it cost to enter the collagen gummies niche?

Listings span £5.63–£22.10; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.

collagen gummies

Worth a look

Shows low returns (0.0%), but soft demand (-25.9% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,028.21

avg incumbent reviews — the moat a new listing must climb

Market size

Good£424K

£424K/yr · 421K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.55

avg listing price — sweet spot $15–$100

Price range

Okay£5.63–£22.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, collagen gummies is a £424K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

collagen gummies market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £347K–£462K; units × avg price
Conversion rate: 8.7%
Avg BSR: #120
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 36 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

Free Soul42%
Well & Wild9%
NEW LEAF PRODUCTS9%
MAV NUTRITION8%
novomins6%
Activ Gums5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.0×

Open Trend

Top collagen gummies search terms

collagen gummies289K/yr -26.1%6.8% conv.
collagen gummies for women38K/yr -16.5%7.1% conv.
marine collagen gummies22K/yr -31.3%4.5% conv.
free soul collagen20K/yr -42.8%4.0% conv.
collagen gummies high strength12K/yr -13.4%4.4% conv.
collagen for women gummies9K/yr -38.7%7.5% conv.
bovine collagen gummies6K/yr -18.6%5.3% conv.
high strength collagen gummies5K/yr +5.6%2.3% conv.
freesoul collagen4K/yr +2.8%5.5% conv.
collagen supplements for women gummies6K/yr -20.3%6.3% conv.

All search terms

Top collagen gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies

Free Soul£8.134.2★3,428 rev

Well & Wild Collagen Gummies with Vitamin C Marine Collagen Supplement for Skin & Hair Support No Added Sugar Strawberry Flavour 60 Gummies (30 Day Supply)

Well & Wild£12.974.8★114 rev

Collagen Gummies - High Strength Type l Bovine Collagan Beauty Supplement - Advanced Superior Type 1 Hydrolysed Collagen Peptides - Added Biotin Vitamin C & Folic - 60 Gummies

NEW LEAF PRODUCTS£8.134.2★275 rev

Collagen Gummies for Women | 200mg Hydrolyzed Collagen + 2500mcg Biotin with Vitamin C E & Zinc | Anti Aging Hair Growth Skin Strong Nails | Non-GMO Collagen Supplements for Women | 60 Count

MAV NUTRITION£10.104.3★6,830 rev

Collagen Gummies - Collagen Peptides with Hyaluronic Acid Vitamin C & Biotin - Collagen Supplements for Women & Men - More Convenient Than Collagen Powder - 60 Marine Collagen Gummies - Novomins

novomins£13.714.4★1,987 rev

Newest

by launch date

Unfabled Collagen Gummies for Women 60 Gummies 1000mg Hydrolysed Bovine Collagen with Biotin Selenium & Vitamins A B6 B12 C & E Biotin Supports Normal Hair & Skin

Unfabled£13.2538 rev

4mo ago

TIMEARTH Collagen Gummies for Skin Hair Nails - 600mg Marine Collagen Peptides Vitamin C &Hyaluronic Acid 4-in-1 Beauty Complex 200mcg Biotin Anti Aging 60 Gummies

TIMEARTH£9.0332 rev

4mo ago

Nutriburst Collagen Beauty+ with 80mg of Vitamin C Hyaluronic Acid Vitamin A Biotin Support Healthy Skin Hair & Nails Sugar Free Vegan Halal Blueberry Flavour 30 Gummies

Nutriburst£5.6669 rev

10mo ago

Marine Collagen Powder | Clinically Proven Collagen Supplement for Women with Hyaluronic Acid & Vitamin C | 100% Type I Hydrolysed Collagen Peptides for Hair Skin & Nails | Collagen Glow by Free Soul

Free Soul£22.10124 rev

10mo ago

Radiant Hair Beautiful Eyes Stronger Nails Silky Skin Stronger Bones. 60x Vegan Plant Based Collagen Gummies. Gluten Free. Strawberry Flavour. Contains Biotin + Vitamin C + Peptides.

365 Health£13.3095 rev

1y ago

What buyers say about collagen gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Excellent taste”

Flavor6%

“The orange flavour is lovely”

Ease Of Chewing/Swallowing6%

“Easy to swallow”

Value For Money6%

“Excellent value for money”

Quality-Overall5%

“The Amazon page is good”

Ease Of Use4%

“Easy to use”

Skin Health3%

“improved my skin”

Advertised Vs Actual Product3%

“As described”

Sweetness2%

“Gummies are sweet”

Hair Growth2%

“Improved hair”

What buyers complain about

Taste-Overall23%

“Tastes so artificial now”

Value For Money6%

“overpriced”

Sweetness5%

“Not as sugary as others Ive tried”

Calcium5%

“Low collagen content”

Flavor4%

“Disgusting flavour”

Dosage3%

“have only been taking them for a few weeks”

Texture/Consistency-Overall3%

“Horrible texture and after taste”

Side Effects3%

“Made me really poorly bad headaches dizziness and nausea”

Ease Of Chewing/Swallowing2%

“Slightly too chewy”

Quality-Overall2%

“Not the best product”

Common questions

Is collagen gummies profitable to sell on Amazon United Kingdom?: The niche generates £424K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the collagen gummies niche?: 12 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in collagen gummies?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
When does demand for collagen gummies peak?: Demand peaks in Mar–Apr; the busiest month runs 2.0× the quietest.
What does it cost to enter the collagen gummies niche?: Listings span £5.63–£22.10; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.