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Collagen Gummies

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -25.9% this quarter, so Collagen Gummies is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£424K/yr421K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
72%top-5 click share · 12 brands · 21 sellers

Flapen Score

Collagen Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Gummies is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Gummies 421K times last year and spent an estimated £424K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
8.7%
Market size, estimated
£424Ka year
Peak month
March2.0× the quietest month
Top search term
collagen gummies289K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £5.63 to £22.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £11.55 that is £35K to £46K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£5.63–£22.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #120 within Collagen. It carries 1,028 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.8%
Average rank
#120in Collagen
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,028per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Collagen Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£42K£85K£127K£169K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

  • Free Soul42%
  • Well & Wild9%
  • NEW LEAF PRODUCTS9%
  • MAV NUTRITION8%
  • novomins6%
  • Activ Gums5%

Demand

Collagen Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.0×

Search terms

Top Collagen Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen gummies289K/yr
  • collagen gummies for women38K/yr
  • marine collagen gummies22K/yr
  • free soul collagen20K/yr
  • collagen gummies high strength12K/yr
  • collagen for women gummies9K/yr
  • bovine collagen gummies6K/yr
  • high strength collagen gummies5K/yr
  • freesoul collagen4K/yr
  • collagen supplements for women gummies6K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.09

Tastes so artificial now

Horrible Taste

Different taste

Value For Money6%+0.24

overpriced

WASTE OF MONEY

Is a bit pricey

Sweetness5%−0.07

Not as sugary as others Ive tried

Too sweet

Too much sugar

Calcium5%

Low collagen content

Why have I been drinking disgusting collagen when I could have been eating these

Not enough collagen 200mg daily isn't enough

Flavor4%

Disgusting flavour

Its not a strong flavour

not sure if they have changed the flavourings

Love

Taste-Overall39%−0.09

Excellent taste

Great results lovely taste

Tastes good normally

Flavor6%

The orange flavour is lovely

Nice flavor

Easy to take nice flavour

Ease Of Chewing/Swallowing6%+0.50

Easy to swallow

Easy to chew

Chewy

Value For Money6%+0.24

Excellent value for money

Good Value

Money well spent

Quality-Overall5%+0.80

The Amazon page is good

They seem like a good entry-level option

Excellent product

FAQ

Common Collagen Gummies questions

Answered from the same tracked data.