Skip to content

Collagen Complex

Fail

The top 5 products take 96% of clicks, so Collagen Complex is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£94K/yr50K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
96%top-5 click share · 6 brands · 10 sellers

Flapen Score

Collagen Complex against its category

The dotted line is the Health & Personal Care average. Past it, Collagen Complex is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Complex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Complex 50K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
9.2%
Market size, estimated
£94Ka year
Peak month
April3.3× the quietest month
Top search term
collagen complex24K searches a year

02 · Price

A sale here is worth £20.28.

Listings sell for £20.28 on average, from £12.81 to £34.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £20.28 that is £5K to £10K a year per listing.

Average price
£20.28inside the $15 to $100 sweet spot
Price range
£12.81–£34.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #79 within Collagen. It carries 5,108 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#79in Collagen
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,108per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Collagen Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£75K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Bettervits63%
  • Theonia11%
  • NUTRALIE8%
  • Nutravita8%
  • EneriWell5%
  • WeightWorld4%

Demand

Collagen Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Collagen Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen complex24K/yr
  • bettervits collagen19K/yr
  • collagen complex bettervits4K/yr
  • better vits collagen3K/yr
  • collagen complex with hyaluronic acid816/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Complex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.26

Price v competitive ask me in 6 months time as to effective

Pricey too

Waste of money

Side Effects13%−0.13

Not suitable for everyone likely to cause tummy symptoms

Side Effects Not Rare

Had to stop taking these within a few days

Skin Health9%−0.06

Save your money and your skin, DON'T BUY

can't say I noticed any difference in my skin

These tablets have made my skin feel like its burning and tingling and go bright red

Taste-Overall7%+0.15

didnt like the powder forms of this supplement as it changed the taste of my coffee

there was no taste to them

the only thing is it tastes horrible

Wrinkles6%

doesnt work miracles on wrinkles

havent noticed any difference to my thin nails or wrinkles of hair

Love

Quality-Overall23%+2.12

Good quality collagen and more

Good quality

Good quality collagen at a great price

Value For Money13%+0.26

Worth every penny

Great value

Good price

Skin Health8%−0.06

My skin has got a clear glowing look

it has helped my skin

my skin looks great

Hair Growth8%+0.64

Hair improvement

Good product noticed new growth hair

Great for hair and nails

Ease Of Use7%

Easy to Take and Effective

Easy to take

Capsules make it easier to take than powders which can sometimes not taste, or smell, so good

FAQ

Common Collagen Complex questions

Answered from the same tracked data.