collagen complex
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£20.28avg listing price — sweet spot $15–$100
Price range
Great£12.81–£34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 50K searches
Review moat
Bad5,107.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, collagen complex is a £94K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
collagen complex market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £61K–£81K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Bettervits63%
- Theonia11%
- NUTRALIE8%
- Nutravita8%
- EneriWell5%
- WeightWorld4%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -20.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.3×
Top collagen complex search terms
- collagen complex24K/yr
- bettervits collagen19K/yr
- collagen complex bettervits4K/yr
- better vits collagen3K/yr
- collagen complex with hyaluronic acid816/yr
Top collagen complex products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
Bettervits£28.834.1★648 rev
Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
Theonia£34.014.2★441 rev
Collagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
NUTRALIE£12.814.3★11,492 rev
Nutravita Marine Collagen Tablets 1400mg Enhanced with Hyaluronic Acid - Hydrolysed Collagen Supplements for Women & Men - 120 Tablets (2 Month Supply) - with Vitamin C Vitamin E & Zinc - Not Powder
Nutravita£14.554.4★2,691 rev
EneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
EneriWell£16.534.1★65 rev
Newest
by launch dateEneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
EneriWell£16.5365 rev
Nutravita Marine Collagen Tablets 1400mg Enhanced with Hyaluronic Acid - Hydrolysed Collagen Supplements for Women & Men - 120 Tablets (2 Month Supply) - with Vitamin C Vitamin E & Zinc - Not Powder
Nutravita£14.552,691 rev
Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
Bettervits£28.83648 rev
Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
Theonia£34.01441 rev
Collagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
NUTRALIE£12.8111,492 rev
Trending
90-day click momentumCollagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
NUTRALIE£12.814.3★
Pure Marine Collagen Capsules - 120 Capsules - 1200mg - 2 Months Supply
WeightWorld£14.984.5★
Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
Bettervits£28.834.1★
Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
Theonia£34.014.2★
EneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
EneriWell£16.534.1★
What buyers say about collagen complex
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality collagen and more”
“Worth every penny”
“My skin has got a clear glowing look”
“Hair improvement”
“Easy to Take and Effective”
“As described”
“Easy to swallow”
“Collagen supplement”
“Capsules make it easier to take than powders which can sometimes not taste, or smell, so good”
“no more achy joints”
What buyers complain about
“Price v competitive ask me in 6 months time as to effective”
“Not suitable for everyone likely to cause tummy symptoms”
“Save your money and your skin, DON'T BUY”
“didnt like the powder forms of this supplement as it changed the taste of my coffee”
“doesnt work miracles on wrinkles”
“not easy to swallow”
“on second ome amd no difference yet”
“bloated after eating”
“Not Very Good”
“Unable to use”
Common questions
- Is collagen complex profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 6 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the collagen complex niche?
- 6 brands and 10 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in collagen complex?
- Top complaints mined from reviews: Value For Money, Side Effects, Skin Health. The return rate is 0.0%.
- When does demand for collagen complex peak?
- Demand peaks in Apr–May; the busiest month runs 3.3× the quietest.
- What does it cost to enter the collagen complex niche?
- Listings span £12.81–£34.01; the average listing price is £20.28 (sweet spot $15–$100). The average incumbent carries 5,108 reviews — the moat a new listing must climb.