Collagen Complex
FailThe top 5 products take 96% of clicks, so Collagen Complex is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £94K/yr50K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 10 sellers
Flapen Score
Collagen Complex against its category
The dotted line is the Health & Personal Care average. Past it, Collagen Complex is stronger. Inside it, weaker.
Market
The Collagen Complex market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collagen Complex 50K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £94Ka year
- Peak month
- April3.3× the quietest month
- Top search term
- collagen complex24K searches a year
02 · Price
A sale here is worth £20.28.
Listings sell for £20.28 on average, from £12.81 to £34.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £20.28 that is £5K to £10K a year per listing.
- Average price
- £20.28inside the $15 to $100 sweet spot
- Price range
- £12.81–£34.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #79 within Collagen. It carries 5,108 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #79in Collagen
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,108per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Collagen Complex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
- Price
- £28.83
- Rating
- 4.1/5
- Reviews
- 648
- Age
- 4y ago

Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
- Price
- £34.01
- Rating
- 4.2/5
- Reviews
- 441
- Age
- 4y ago

Collagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
- Price
- £12.81
- Rating
- 4.3/5
- Reviews
- 11,492
- Age
- 6y ago

Nutravita Marine Collagen Tablets 1400mg Enhanced with Hyaluronic Acid - Hydrolysed Collagen Supplements for Women & Men - 120 Tablets (2 Month Supply) - with Vitamin C Vitamin E & Zinc - Not Powder
- Price
- £14.55
- Rating
- 4.4/5
- Reviews
- 2,691
- Age
- 3y ago

EneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
- Price
- £16.53
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago
Trending
90-day click momentum
Collagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
- Price
- £12.81
- Rating
- 4.3/5
- Reviews
- 11,492
- Age
- 6y ago

Pure Marine Collagen Capsules - 120 Capsules - 1200mg - 2 Months Supply
- Price
- £14.98
- Rating
- 4.5/5
- Reviews
- 15,310
- Age
- 8y ago

Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
- Price
- £28.83
- Rating
- 4.1/5
- Reviews
- 648
- Age
- 4y ago

Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
- Price
- £34.01
- Rating
- 4.2/5
- Reviews
- 441
- Age
- 4y ago

EneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
- Price
- £16.53
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
EneriWell Multi Collagen Supplements for Women Men 3000mg Hydrolyzed Bovine Collagen Peptides with Type 2 Biotin Vitamins C Glow up for Skin Hair Nails & Joints Halal Liquid Travel 30 sachets
- Price
- £16.53
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago

Nutravita Marine Collagen Tablets 1400mg Enhanced with Hyaluronic Acid - Hydrolysed Collagen Supplements for Women & Men - 120 Tablets (2 Month Supply) - with Vitamin C Vitamin E & Zinc - Not Powder
- Price
- £14.55
- Rating
- 4.4/5
- Reviews
- 2,691
- Age
- 3y ago

Bettervits Collagen Complex with Hyaluronic Acid and Vitamin C | Marine Collagen Supplements for Women and Men with Biotin | High-Strength Vitamin E for Skin Hair Nails Joint Health - 60 Capsules
- Price
- £28.83
- Rating
- 4.1/5
- Reviews
- 648
- Age
- 4y ago

Theonia Collagen Complex Hyaluronic Acid & Sea Kelp Vitamin E C Biotin
- Price
- £34.01
- Rating
- 4.2/5
- Reviews
- 441
- Age
- 4y ago

Collagen Hyaluronic Acid - Hydrolysed + Biotin and Q10 - Vitamins C D B12 and Zinc - Collagen Complex - 60 Capsules Nutralie
- Price
- £12.81
- Rating
- 4.3/5
- Reviews
- 11,492
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Bettervits63%
- Theonia11%
- NUTRALIE8%
- Nutravita8%
- EneriWell5%
- WeightWorld4%
Demand
Collagen Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.3×
Search terms
Top Collagen Complex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen complex24K/yr
- bettervits collagen19K/yr
- collagen complex bettervits4K/yr
- better vits collagen3K/yr
- collagen complex with hyaluronic acid816/yr
Reviews and returns
What reviews say buyers love and hate about Collagen Complex
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Price v competitive ask me in 6 months time as to effective
Pricey too
Waste of money
Not suitable for everyone likely to cause tummy symptoms
Side Effects Not Rare
Had to stop taking these within a few days
Save your money and your skin, DON'T BUY
can't say I noticed any difference in my skin
These tablets have made my skin feel like its burning and tingling and go bright red
didnt like the powder forms of this supplement as it changed the taste of my coffee
there was no taste to them
the only thing is it tastes horrible
doesnt work miracles on wrinkles
havent noticed any difference to my thin nails or wrinkles of hair
Love
Good quality collagen and more
Good quality
Good quality collagen at a great price
Worth every penny
Great value
Good price
My skin has got a clear glowing look
it has helped my skin
my skin looks great
Hair improvement
Good product noticed new growth hair
Great for hair and nails
Easy to Take and Effective
Easy to take
Capsules make it easier to take than powders which can sometimes not taste, or smell, so good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen Complex questions
Answered from the same tracked data.









