Colgate Total Toothpaste

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

14.7%

Market size, estimated

£371Ka year

Peak month

September2.7× the quietest month

Top search term

colgate total66K searches a year

Listings sell for £7.76 on average, from £2.43 to £17.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.76 that is £16K to £19K a year per listing.

Average price

£7.76under the $15 to $100 sweet spot

Price range

£2.43–£17.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #118 within Dental Care. It carries 1,440 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

93%

Out of stock, average day

6.5%

Average rank

#118in Dental Care

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,440per listing

Listings tracked

15

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months