Colgate Total Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Colgate Total Toothpaste doesn't clear our bar today.
Flapen Score
Is Colgate Total Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colgate Total Toothpaste is a £371K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Colgate Total Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.4% over the last 90 days and 14.7% of searches end in a purchase.
£371K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Colgate Total Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago
Colgate Total Active Prevention Original Toothpaste 125ml
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago
Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 7,607
- Age
- 5y ago
Trending
90-day click momentum
Colgate Maximum Cavity Protection Toothpaste 100ml Pack of 6 Mint Flavour
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 11mo ago
Colgate Total Whitening Toothpaste 100ml (4 Pack)
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago
Colgate Total Advanced Deep Clean Toothpaste 75ml
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Newest
by launch dateColgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Colgate Maximum Cavity Protection Toothpaste 100ml Pack of 6 Mint Flavour
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 11mo ago
Colgate Total Active Prevention Original Toothpaste 100ml Pump | fights root causes* of many oral health problems | 24h antibacterial protection | clinically proven | patented technology
- Price
- £16.20
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Colgate Total Active Prevention Original Toothpaste 125ml
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Colgate97%
- Aquafresh3%
Colgate Total Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.7×
Top Colgate Total Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colgate total66K/yr
- colgate total toothpaste107K/yr
- toothpaste multipack63K/yr
- colgate advanced white toothpaste12K/yr
- colgate total active prevention10K/yr
- toothpaste bulk12K/yr
- toothpaste colgate total10K/yr
- bulk toothpaste8K/yr
- colgate toothpaste total6K/yr
- colgate original toothpaste7K/yr
What reviews say buyers love and hate about Colgate Total Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Keep teeth healthy”
“Great deal”
“Overall, this multipack offers great value for money and consistent quality”
“Great taste”
“Fresh and clean”
What buyers complain about
58% of reviews“Not as advertised”
“different taste”
“Do not buy this toothpaste”
“Is good I'm not sure if it's cheaper on Amazon”
“a little milder is blue”
Colgate Total Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colgate Total Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
