Colgate Total Toothpaste

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

14.7%

Market size, estimated

£371Ka year

Peak month

September2.7× the quietest month

Top search term

colgate total66K searches a year

Listings sell for £7.76 on average, from £2.43 to £17.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.76 that is £16K to £19K a year per listing.

Average price

£7.76under the $15 to $100 sweet spot

Price range

£2.43–£17.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #118 within Dental Care. It carries 1,440 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

93%

Out of stock, average day

6.5%

Average rank

#118in Dental Care

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,440per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months