Colgate Sensitive Pro Relief Toothpaste
MaybeReturns run at only 0.1% of orders. But prices span $0.78–$14.55, mostly outside the sweet spot, so Colgate Sensitive Pro Relief Toothpaste is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £3.7M/yr4.3M searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 206 sellers
Flapen Score
Colgate Sensitive Pro Relief Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Colgate Sensitive Pro Relief Toothpaste is stronger. Inside it, weaker.
Market
The Colgate Sensitive Pro Relief Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colgate Sensitive Pro Relief Toothpaste 4.3M times last year and spent an estimated £3.7M. The top 5 brands take 93% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £3.7Ma year
- Peak month
- April1.4× the quietest month
- Top search term
- toothpaste3.2M searches a year
02 · Price
A sale here is worth £5.14.
Listings sell for £5.14 on average, from £0.78 to £14.55. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £5.14 that is £77K to £103K a year per listing.
- Average price
- £5.14under the $15 to $100 sweet spot
- Price range
- £0.78–£14.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £77K–£103K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #262 within Dental Care. It carries 4,743 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #262in Dental Care
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,743per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Colgate Sensitive Pro Relief Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 4,344
- Age
- 10y ago
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 8,104
- Age
- 9y ago
Colgate Cavity Protection Toothpaste 100ml Pump
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 2,201
- Age
- 10y ago
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 1y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Trending
90-day click momentum
Colgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
- Price
- £2.41
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 10y ago
Colgate Advanced White Toothpaste 6 x 75 ml - Whiter teeth in 10 Days - Clinically proven whitening - Teeth whitening toothpaste with micro-cleansing crystals - Mint toothpaste
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 7,607
- Age
- 5y ago
COLGATE TPASTE White & Fresh Breath 75ML (Pack of 1)
- Price
- £1.07
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Newest
by launch dateColgate Triple Action Toothpaste 75ml
- Price
- £1.33
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 5mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Total Advanced Deep Clean Toothpaste 75ml (Pack of 3)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago
Colgate Total Active Prevention Original Toothpaste 125ml
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
206
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
6%
- Colgate68%
- Oral-B11%
- Sensodyne10%
- SENSODYNE PRONAMEL3%
- Arm & Hammer2%
- Gutology2%
- Open — no brand owns it (5 brands, 6%)
Demand
Colgate Sensitive Pro Relief Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Colgate Sensitive Pro Relief Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothpaste3.2M/yr
- colgate toothpaste546K/yr
- colgate134K/yr
- toothpaste colgate116K/yr
- tooth paste95K/yr
- fluoride toothpaste73K/yr
- toothpastes58K/yr
- toothpaste 100ml9K/yr
- tooth pastetooth colgate7K/yr
- toothpaste fresh breath6K/yr
Reviews and returns
What reviews say buyers love and hate about Colgate Sensitive Pro Relief Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
TOO expensive
Waste of money
Not for sensitive gums
ended up making my teeth worse
these left gums / lips flaking off
taste is nasty
Not a strong mint taste
Horrible taste
Doesnt whiten
Doesnt whiten teeth at all
Not as good as described that it whitens your teeth Not correct
Ineffective
Doesn't work
Doesn't do anything
Love
Great for gum issues
Great for teeth
Good for your gums
Fair price
Great deal
Excellent value for money
Whitens teeth well
Effective whitening
Teeth whitening
Overall, this multipack offers great value for money and consistent quality
great quality safe product
Brilliant quality
Good taste
Happy with the taste
Refreshing taste
Return
0.1% Return rate 38% Fixable by listing
Expensive
TOO expensive
Waste of money
Misleading advertisement
Not as advertised
Misleading
not more white
not the purple I was expecting
One thing to note is the colour — its slightly cream rather than bright white
Ineffective
Doesn't work
Doesn't do anything
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colgate Sensitive Pro Relief Toothpaste questions
Answered from the same tracked data.