Colgate Sensitive Pro Relief Toothpaste

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

16.9%

Market size, estimated

£3.7Ma year

Peak month

April1.4× the quietest month

Top search term

toothpaste3.2M searches a year

Listings sell for £5.14 on average, from £0.78 to £14.55. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £5.14 that is £77K to £103K a year per listing.

Average price

£5.14under the $15 to $100 sweet spot

Price range

£0.78–£14.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

£77K–£103K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #262 within Dental Care. It carries 4,743 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#262in Dental Care

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,743per listing

Listings tracked

37

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months