Colgate Duraphat 5000 Toothpaste

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

8.6%

Market size, estimated

£335Ka year

Peak month

April1.5× the quietest month

Top search term

colgate total66K searches a year

Listings sell for £8.15 on average, from £2.43 to £17.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.15 that is £10K to £12K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£2.43–£17.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£10K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #163 within Dental Care. It carries 1,358 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#163in Dental Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,358per listing

Listings tracked

22

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months