Colgate Duraphat 5000 Toothpaste

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

8.6%

Market size, estimated

£335Ka year

Peak month

April1.5× the quietest month

Top search term

colgate total66K searches a year

Listings sell for £8.15 on average, from £2.43 to £17.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.15 that is £10K to £12K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£2.43–£17.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£10K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #163 within Dental Care. It carries 1,358 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#163in Dental Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,358per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months