How competitive is the Colgate Duraphat 5000 Toothpaste niche on Amazon United Kingdom?

5 brands and 181 sellers compete in Colgate Duraphat 5000 Toothpaste on Amazon United Kingdom. The top 5 Colgate Duraphat 5000 Toothpaste products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Colgate Duraphat 5000 Toothpaste?

Colgate Duraphat 5000 Toothpaste buyers on Amazon United Kingdom complain most about Value For Money, Oral Hygiene, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Colgate Duraphat 5000 Toothpaste niche?

Colgate Duraphat 5000 Toothpaste sells for £8.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.43–£17.33. The average incumbent carries 1,358 reviews — the moat a new listing must climb.

Colgate Duraphat 5000 Toothpaste

brand-locked demand (top 5 brands take 100% of clicks) — Colgate Duraphat 5000 Toothpaste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Colgate Duraphat 5000 Toothpaste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Colgate Duraphat 5000 Toothpaste is a £335K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Colgate Duraphat 5000 Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 8.6% of searches end in a purchase.

£335K

revenue / yr

Units sold / yr40K

Search volume / yr-18.9%480K

Conversion rate8.6%

Avg price£8.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 181

Top-5 product click share62%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Colgate Duraphat 5000 Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology

Price: £9.38
Rating: 4.7/5
Reviews: 1,030
Age: 1y ago

Parodontax Complete Protection Extra Fresh Fluoride Toothpaste - Helps Stop and Prevent Bleeding Gums 75ml

Price: £6.22
Rating: 4.4/5
Reviews: 2,508
Age: 6y ago

Colgate Total Active Prevention Original Toothpaste 125ml

Price: £2.77
Rating: 4.7/5
Reviews: 297
Age: 1y ago

Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology

Price: £2.60
Rating: 4.6/5
Reviews: 99
Age: 1y ago

Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology

Price: £2.65
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Newest

by launch date

Colgate Total Decay + Erosion Defence Toothpaste 75ml

Price: £3.03
Rating: 4.5/5
Reviews: 91
Age: 8mo ago

Colgate Total Active Prevention Original Toothpaste 100ml Pump | fights root causes* of many oral health problems | 24h antibacterial protection | clinically proven | patented technology

Price: £16.20
Rating: 4.6/5
Reviews: 99
Age: 1y ago

Colgate Total Active Prevention Original Toothpaste 125ml

Price: £2.77
Rating: 4.7/5
Reviews: 297
Age: 1y ago

Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology

Price: £2.60
Rating: 4.6/5
Reviews: 99
Age: 1y ago

Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology

Price: £2.65
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

181

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Colgate70%
Parodontax26%
Oral-B2%
Regenerate1%
Curaprox1%
Open — no brand owns it (0%)

Colgate Duraphat 5000 Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume480KCVR8.6%Products22Brands5Top 5 Brands100%OOS Rate4.7%Rating4.6★Reviews1,358Avg BSR#163

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Colgate Duraphat 5000 Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

colgate total66K/yr +4.9%9.9% conv.
colgate duraphat 5000 toothpaste80K/yr -13.4%0.5% conv.
colgate total toothpaste107K/yr -47.8%11.0% conv.
duraphat 5000ppm fluoride toothpaste56K/yr -7.2%0.8% conv.
parodontax toothpaste29K/yr -33.1%10.2% conv.
paradontax paste15K/yr -10.3%11.8% conv.
duraphat toothpaste15K/yr -16.1%0.9% conv.
colgate duraphat 2800 toothpaste16K/yr -11.9%0.3% conv.
colgate total active prevention10K/yr +25.5%8.6% conv.
duraphat9K/yr -9.5%0.6% conv.

What reviews say buyers love and hate about Colgate Duraphat 5000 Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Oral Hygiene28%

“Great for sensitive teeth”

Value For Money14%

“Excellent value for money”

Quality-Overall10%

“Overall, this multipack offers great value for money and consistent quality”

Taste-Overall8%

“Great taste, makes my breath fresh for ages”

Tooth Sensitivity5%

“Instant Relief for Sensitive Teeth – Actually Works and Feels Premium”

What buyers complain about

54% of reviews

Value For Money15%

“Expensive”

Oral Hygiene10%

“Do not buy this toothpaste”

Taste-Overall6%

“Terrible taste”

Tooth Sensitivity4%

“for some reason this didnt work for me it made my teeth sensitive”

Allergies4%

“My sensitivity is worse after using this paste”

Colgate Duraphat 5000 Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

59%

2Value For Money

3Protection

4Ingredients-Overall

5Tooth Brightening

Common Colgate Duraphat 5000 Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colgate Duraphat 5000 Toothpaste 41/100 on Amazon United Kingdom — Skip it. The niche generates £335K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.