colgate duraphat 5000 toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,358.14avg incumbent reviews — the moat a new listing must climb
Market size
Good£335K£335K/yr · 480K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.43–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, colgate duraphat 5000 toothpaste is a £335K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
colgate duraphat 5000 toothpaste market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £245K–£326K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 59%
- Out of stock
- 4.7%
- Avg brand age
- 62 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
181
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
0%
- Colgate70%
- Parodontax26%
- Oral-B2%
- Regenerate1%
- Curaprox1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top colgate duraphat 5000 toothpaste search terms
- colgate total66K/yr
- colgate duraphat 5000 toothpaste80K/yr
- colgate total toothpaste107K/yr
- duraphat 5000ppm fluoride toothpaste56K/yr
- parodontax toothpaste29K/yr
- paradontax paste15K/yr
- duraphat toothpaste15K/yr
- colgate duraphat 2800 toothpaste16K/yr
- colgate total active prevention10K/yr
- duraphat9K/yr
Top colgate duraphat 5000 toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£9.384.7★1,030 rev
Parodontax Complete Protection Extra Fresh Fluoride Toothpaste - Helps Stop and Prevent Bleeding Gums 75ml
Parodontax£6.224.4★2,508 rev
Colgate Total Active Prevention Original Toothpaste 125ml
Colgate£2.774.7★297 rev
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.604.6★99 rev
Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.654.6★126 rev
Newest
by launch date
Colgate Total Decay + Erosion Defence Toothpaste 75ml
Colgate£3.0391 rev
Colgate Total Active Prevention Original Toothpaste 100ml Pump | fights root causes* of many oral health problems | 24h antibacterial protection | clinically proven | patented technology
Colgate£16.2099 rev
Colgate Total Active Prevention Original Toothpaste 125ml
Colgate£2.77297 rev
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.6099 rev
Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.65126 rev
Trending
90-day click momentumColgate Total Decay + Erosion Defence Toothpaste 75ml
Colgate£3.034.5★
Colgate Total Whitening Toothpaste 100ml (4 Pack)
Colgate£9.314.7★
Colgate Total Advanced Deep Clean Toothpaste 75ml
Colgate£2.434.6★
Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.604.6★
Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | Fights Root Causes* of Many Oral Health Problems | 24h Antibacterial Protection | clinically Proven | Patented Technology
Colgate£2.654.6★
What buyers say about colgate duraphat 5000 toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sensitive teeth”
“Excellent value for money”
“Overall, this multipack offers great value for money and consistent quality”
“Great taste, makes my breath fresh for ages”
“Instant Relief for Sensitive Teeth – Actually Works and Feels Premium”
“Does the job perfectly”
“Good for teeth”
“Leaves teeth clean”
“Fresh and clean”
“Nice tasting”
What buyers complain about
“Expensive”
“Do not buy this toothpaste”
“Terrible taste”
“for some reason this didnt work for me it made my teeth sensitive”
“My sensitivity is worse after using this paste”
“itsnt effective, my troat got a pains, cause of it, my mouth got a bad flavor, i feel bad after using it”
“a little milder is blue”
“Colgate sensitive”
“causing difficulties that way”
“smell had changed”
Top return reasons
Common questions
- Is colgate duraphat 5000 toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £335K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the colgate duraphat 5000 toothpaste niche?
- 5 brands and 181 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in colgate duraphat 5000 toothpaste?
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- When does demand for colgate duraphat 5000 toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the colgate duraphat 5000 toothpaste niche?
- Listings span £2.43–£17.33; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.