Colgate Battery Toothbrush

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

15.7%

Market size, estimated

£70Ka year

Peak month

October1.3× the quietest month

Top search term

pulsar toothbrush21K searches a year

Listings sell for £5.98 on average, from £2.99 to £7.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.98 that is £3K to £4K a year per listing.

Average price

£5.98under the $15 to $100 sweet spot

Price range

£2.99–£7.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #74 within Dental Care. It carries 2,891 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#74in Dental Care

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,891per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months