colgate battery toothbrush
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,890.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 74K searches
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.99–£7.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colgate battery toothbrush is a £70K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
colgate battery toothbrush market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 10.1%
- Avg brand age
- 48 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Oral-B80%
- Colgate20%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top colgate battery toothbrush search terms
- pulsar toothbrush21K/yr
- oral b pulsar toothbrush20K/yr
- colgate battery toothbrush10K/yr
- oral b pulsar10K/yr
- vibrating toothbrush9K/yr
- vibrating toothbrush adult4K/yr
Top colgate battery toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
Oral-B£6.294.7★244 rev
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
Oral-B£7.094.7★63 rev
Colgate Max White Sonic Power Toothbrush
Colgate£2.994.5★2,360 rev
Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery
Colgate£7.644.5★11,778 rev
ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1
Oral-B£5.865.0★8 rev
Newest
by launch dateORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
Oral-B£7.0963 rev
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
Oral-B£6.29244 rev
ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1
Oral-B£5.868 rev
Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery
Colgate£7.6411,778 rev
Colgate Max White Sonic Power Toothbrush
Colgate£2.992,360 rev
Trending
90-day click momentumORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
Oral-B£7.094.7★
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
Oral-B£6.294.7★
Colgate Max White Sonic Power Toothbrush
Colgate£2.994.5★
Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery
Colgate£7.644.5★
ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1
Oral-B£5.865.0★
What buyers say about colgate battery toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Clean teeth always”
“Excellent value”
“Good Quality”
“battery life good”
“Easy to Use”
“Really useful set for travelling”
“Professional clean anywhere”
“my teeth is whiter within first week of use of this toothbrush”
“better than any round heads”
“Comfortable”
What buyers complain about
“Short battery life”
“Didn't Work”
“Hard bristles”
“so found it a bit big”
“Dissatisfied”
“Somehow not as intense in vibration as the plug-in ones”
“On an off buttons don't work at all on mine”
“Worked great for a couple of weeks until the battery ran out”
“The end of the brush handle can be difficult to open to get to the battery”
“I'm glad I switched the oral-b one has become so overpriced it is ridiculous”
Top return reasons
Common questions
- Is colgate battery toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (29/100).
- How competitive is the colgate battery toothbrush niche?
- 2 brands and 66 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in colgate battery toothbrush?
- Top complaints mined from reviews: Battery Life, Functionality-Overall, Hard Feel. The return rate is 0.1%.
- When does demand for colgate battery toothbrush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the colgate battery toothbrush niche?
- Listings span £2.99–£7.64; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 2,891 reviews — the moat a new listing must climb.