How competitive is the Coldsore Cream for Lips niche on Amazon United Kingdom?

8 brands and 99 sellers compete in Coldsore Cream for Lips on Amazon United Kingdom. The top 5 Coldsore Cream for Lips products take 83% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Coldsore Cream for Lips niche?

Coldsore Cream for Lips sells for £6.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.42–£13.45. The average incumbent carries 3,369 reviews — the moat a new listing must climb.

Coldsore Cream for Lips

prices mostly outside the sweet spot ($3.42–$13.45) — Coldsore Cream for Lips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Coldsore Cream for Lips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coldsore Cream for Lips is a £56K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.

Coldsore Cream for Lips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 24.0% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr10K

Search volume / yr-6.3%38K

Conversion rate24.0%

Avg price£6.11

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 99

Top-5 product click share83%

Open market8%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Coldsore Cream for Lips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Zovirax Cold Sore Cream Aciclovir PUMP 2 g

Price: £5.07
Rating: 4.7/5
Reviews: 6,315
Age: 17y ago

Herstat Cold Sore Care ointment

Price: £7.26
Rating: 4.4/5
Reviews: 4,112
Age: 11y ago

Cold Sore 5% w/w Cream 2g

Price: £3.43
Rating: 4.4/5
Reviews: 263
Age: 8y ago

Compeed Hydrocolloid Cold Sore Treatment Patches (15 Invisible Plasters for Cold Sores) - 12 Hours Protection from Water Bacteria & Viruses - Discreet Easy to Apply Patches with Patch Applicator

Price: £4.03
Rating: 4.4/5
Reviews: 10,854
Age: 15y ago

2GM Sore Cold Cream - Rapid Relief for Cold Sores Fever Blisters and Dry Lips - Moisturizing Lip Balm with Natural Ingredients

Price: £3.42
Rating: 4.4/5
Reviews: 222
Age: 2y ago

Newest

by launch date

Herstat L-Lysine & Propolis | Advanced Lip Health & Immune Support | High Strength Formula with Quercetin Vitamin C Vitamin E & Zinc

Price: £13.45
Rating: 4.6/5
Reviews: 204
Age: 1y ago

Herstat Daily Lip Balm | Use Between Cold Sore Outbreaks | 3% Propolis | Softens Hydrates Coldsore Prone Lips

Price: £5.75
Rating: 4.4/5
Reviews: 663
Age: 2y ago

2GM Sore Cold Cream - Rapid Relief for Cold Sores Fever Blisters and Dry Lips - Moisturizing Lip Balm with Natural Ingredients

Price: £3.42
Rating: 4.4/5
Reviews: 222
Age: 2y ago

The Ilex Wood Lemon Balm & Peppermint Natural Lip Balm 10ml

Price: £5.55
Rating: 4.6/5
Reviews: 6,305
Age: 7y ago

5 x Virasorb 2g 5% Cold Sore cream (5 Packs)

Price: £6.51
Rating: 4.6/5
Reviews: 1,164
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Zovirax28%
Herstat28%
Lipsore16%
Compeed11%
zaizah9%
Virasorb3%
Open — no brand owns it (2 brands, 5%)

Top Coldsore Cream for Lips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coldsore cream for lips23K/yr -5.5%23.0% conv.
coldsore lip treatment9K/yr -1.3%16.3% conv.
herstat cold sore cream4K/yr -24.1%28.5% conv.
herstat2K/yr +1.7%18.3% conv.

What reviews say buyers love and hate about Coldsore Cream for Lips

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Cold Relief17%

“Gets rid of cold sores”

Quality-Overall16%

“Excellent lip balm”

Efficiency13%

“Does the job”

Advertised Vs Actual Product10%

“As advertised”

Value For Money9%

“Good value for money”

What buyers complain about

70% of reviews

Size-Overall17%

“Tiny pot”

Value For Money13%

“Little expensive”

Adhesion/Stickiness8%

“adhesion issues”

Cold Relief7%

“coldsores are extremely uncomfortable and quite painful”

Quality-Overall6%

“Absolutely rubbish”

Coldsore Cream for Lips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Functionality-Overall

22%

3Color

11%

4Advertised Vs Actual Product

11%

5Smell

11%

Common Coldsore Cream for Lips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coldsore Cream for Lips 36/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 11 tracked products. Search demand moved -6.3% over the last 90 days.

Coldsore Cream for Lips buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.1%.