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Coldsore Cream for Lips

Fail

Prices span $3.42–$13.45, mostly outside the sweet spot, so Coldsore Cream for Lips is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£56K/yr38K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
83%top-5 click share · 8 brands · 99 sellers

Flapen Score

Coldsore Cream for Lips against its category

The dotted line is the Health & Personal Care average. Past it, Coldsore Cream for Lips is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coldsore Cream for Lips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coldsore Cream for Lips 38K times last year and spent an estimated £56K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

24.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
24.0%
Market size, estimated
£56Ka year
Top search term
coldsore cream for lips23K searches a year

02 · Price

A sale here is worth £6.11.

Listings sell for £6.11 on average, from £3.42 to £13.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.11 that is £3K to £5K a year per listing.

Average price
£6.11under the $15 to $100 sweet spot
Price range
£3.42–£13.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #24 within Over-the-Counter Medication. It carries 3,369 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#24in Over-the-Counter Medication
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,369per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Coldsore Cream for Lips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

99

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Zovirax28%
  • Herstat28%
  • Lipsore16%
  • Compeed11%
  • zaizah9%
  • Virasorb3%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Coldsore Cream for Lips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coldsore cream for lips23K/yr
  • coldsore lip treatment9K/yr
  • herstat cold sore cream4K/yr
  • herstat2K/yr

Reviews and returns

What reviews say buyers love and hate about Coldsore Cream for Lips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.08

Tiny pot

Very small tube

Quite small

Value For Money13%−0.05

Little expensive

Expensive

Waste of money

Adhesion/Stickiness8%−0.05

adhesion issues

Not very sticky

Would not stick on

Cold Relief7%+1.52

coldsores are extremely uncomfortable and quite painful

Cold sore

Think i'll stick to cream these were difficult to get to stay on my cold sore

Quality-Overall6%+0.58

Absolutely rubbish

I grew somewhat disappointed with some of the cheaper brands

Rubbish product

Love

Cold Relief17%+1.52

Gets rid of cold sores

Really helps with painful cold sores

Works well on cold sores

Quality-Overall16%+0.58

Excellent lip balm

Great product - a little goes a long way

Excellent Product

Efficiency13%+0.96

Does the job

Effective

Works well

Advertised Vs Actual Product10%+0.69

As advertised

Works as it should

As described

Value For Money9%−0.05

Good value for money

worth the money

Good price

Return

0.1% Return rate 50% Fixable by listing

Size-Overall28%▁█▁▁▆▁

Tiny pot

Very small tube

Quite small

Functionality-Overall22%▁▃▁█▁▁

Didn't Work

More importantly, it didnt really work that well for me

Not particularly effective

Color11%▁▁▁▁▁█
Advertised Vs Actual Product11%▁▁▁▁▁█
Smell11%▁▁█▁▁▁

FAQ

Common Coldsore Cream for Lips questions

Answered from the same tracked data.