coldsore cream for lips
Skip itPrices mostly outside the sweet spot ($3.42–$13.45) — this niche doesn't clear our bar today.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,368.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 38K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£3.42–£13.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coldsore cream for lips is a £56K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
coldsore cream for lips market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 24.0%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 7.1%
- Avg brand age
- 70 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
99
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- Zovirax28%
- Herstat28%
- Lipsore16%
- Compeed11%
- zaizah9%
- Virasorb3%
- Open — no brand owns it (2 brands, 5%)
Top coldsore cream for lips search terms
- coldsore cream for lips23K/yr
- coldsore lip treatment9K/yr
- herstat cold sore cream4K/yr
- herstat2K/yr
Top coldsore cream for lips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zovirax Cold Sore Cream Aciclovir PUMP 2 g
Zovirax£5.074.7★6,315 rev
Herstat Cold Sore Care ointment
Herstat£7.264.4★4,112 rev
Cold Sore 5% w/w Cream 2g
Lipsore£3.434.4★263 rev
Compeed Hydrocolloid Cold Sore Treatment Patches (15 Invisible Plasters for Cold Sores) - 12 Hours Protection from Water Bacteria & Viruses - Discreet Easy to Apply Patches with Patch Applicator
Compeed£4.034.4★10,854 rev
2GM Sore Cold Cream - Rapid Relief for Cold Sores Fever Blisters and Dry Lips - Moisturizing Lip Balm with Natural Ingredients
zaizah£3.424.4★222 rev
Newest
by launch date
Herstat L-Lysine & Propolis | Advanced Lip Health & Immune Support | High Strength Formula with Quercetin Vitamin C Vitamin E & Zinc
Herstat£13.45204 rev
Herstat Daily Lip Balm | Use Between Cold Sore Outbreaks | 3% Propolis | Softens Hydrates Coldsore Prone Lips
Herstat£5.75663 rev
2GM Sore Cold Cream - Rapid Relief for Cold Sores Fever Blisters and Dry Lips - Moisturizing Lip Balm with Natural Ingredients
zaizah£3.42222 rev
The Ilex Wood Lemon Balm & Peppermint Natural Lip Balm 10ml
The Ilex Wood£5.556,305 rev
5 x Virasorb 2g 5% Cold Sore cream (5 Packs)
Virasorb£6.511,164 rev
Trending
90-day click momentum
Herpatch Cold Sore Treatment Serum - Treat & Prevent Coldsores - Cold Sore Cream Alternative - Heals in 24Hrs - Relieves Pain Reduce Swelling & Blistering - Clinically Proven SPF 30 Lip Balm Herpes
Herpatch£8.014.5★
Cold Sore 5% w/w Cream 2g
Lipsore£3.434.4★
Zovirax Cold Sore Cream for Lips with Aciclovir Cold Sore Treatment that Speeds Healing and Pain Relief Tube 2g
Zovirax£4.784.7★
5 x Virasorb 2g 5% Cold Sore cream (5 Packs)
Virasorb£6.514.6★
Herstat Cold Sore Care ointment
Herstat£7.264.4★
What buyers say about coldsore cream for lips
What buyers praise and complain about, mined from review topics.What buyers love
“Gets rid of cold sores”
“Excellent lip balm”
“Does the job”
“As advertised”
“Good value for money”
“Easy to use”
“It smells beautiful”
“Adhesive to which stays on skin”
“alert application the cold sore is pretty much hidden and heals fast”
“it dried it completely so now its white smooth”
What buyers complain about
“Tiny pot”
“Little expensive”
“adhesion issues”
“coldsores are extremely uncomfortable and quite painful”
“Absolutely rubbish”
“Didn't Work”
“Extremely difficult to use”
“peel off quickly”
“hurt a lot taking it off”
“it got wet”
Top return reasons
Common questions
- Is coldsore cream for lips profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 11 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the coldsore cream for lips niche?
- 8 brands and 99 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in coldsore cream for lips?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
- What does it cost to enter the coldsore cream for lips niche?
- Listings span £3.42–£13.45; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 3,369 reviews — the moat a new listing must climb.