Cold Sore Treatment
FailThe top 5 products take 88% of clicks, so Cold Sore Treatment is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £1.7M/yr849K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 126 sellers
Flapen Score
Cold Sore Treatment against its category
The dotted line is the Health & Personal Care average. Past it, Cold Sore Treatment is stronger. Inside it, weaker.
Market
The Cold Sore Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cold Sore Treatment 849K times last year and spent an estimated £1.7M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 27.3% of those searches ended in a purchase.
Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 849K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 27.3%
- Market size, estimated
- £1.7Ma year
- Peak month
- January1.8× the quietest month
- Top search term
- cold sore cream238K searches a year
02 · Price
A sale here is worth £7.46.
Listings sell for £7.46 on average, from £2.74 to £32.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At £7.46 that is £149K to £187K a year per listing.
- Average price
- £7.46under the $15 to $100 sweet spot
- Price range
- £2.74–£32.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £149K–£187K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Over-the-Counter Medication. It carries 3,117 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Over-the-Counter Medication
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,117per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Cold Sore Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Compeed Hydrocolloid Cold Sore Treatment Patches (15 Invisible Plasters for Cold Sores) - 12 Hours Protection from Water Bacteria & Viruses - Discreet Easy to Apply Patches with Patch Applicator
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 10,854
- Age
- 15y ago
Zovirax Cold Sore Cream Aciclovir PUMP 2 g
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 6,315
- Age
- 17y ago
Zovirax Cold Sore Cream for Lips with Aciclovir Cold Sore Treatment that Speeds Healing and Pain Relief Tube 2g
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 6,094
- Age
- 19y ago
Virasorb Cold Sore Cream Aciclovir 5% 2g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 8y ago
Herstat Cold Sore Care ointment
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 4,112
- Age
- 11y ago
Trending
estimated 90-day click momentum
4 x Cold Sore Cream 5% Aciclovir Fast Acting Treatment for Cold Sores and Mouth Ulcers Includes JJH Guide 4 Packs x 2g
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 9mo ago
Zovirax Cold Sore Cream for Lips with Aciclovir Cold Sore Treatment that Speeds Healing and Pain Relief Tube 2g
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 6,094
- Age
- 19y ago
Virasorb Cold Sore Cream
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 17y ago
5 x Virasorb 2g 5% Cold Sore cream (5 Packs)
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 8y ago
Compeed Hydrocolloid Cold Sore Treatment Patches (15 Invisible Plasters for Cold Sores) - 12 Hours Protection from Water Bacteria & Viruses - Discreet Easy to Apply Patches with Patch Applicator
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 10,854
- Age
- 15y ago
Newest
by launch date4 x Cold Sore Cream 5% Aciclovir Fast Acting Treatment for Cold Sores and Mouth Ulcers Includes JJH Guide 4 Packs x 2g
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 9mo ago
Herpotherm Neo Cold Sore Treatment Device Long Lasting and Reusable Heat Pen (Herpotherm neo)
- Price
- £32.09
- Rating
- 4.3/5
- Reviews
- 2,300
- Age
- 3y ago
5 x Virasorb 2g 5% Cold Sore cream (5 Packs)
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 8y ago
Cold Sore 5% w/w Cream 2g
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 8y ago
Virasorb Cold Sore Cream Aciclovir 5% 2g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
126
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
3%
- Zovirax42%
- Compeed29%
- Virasorb17%
- Herstat4%
- Herpotherm3%
- Cymex2%
- Open — no brand owns it (2 brands, 3%)
Demand
Cold Sore Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Cold Sore Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cold sore cream238K/yr
- zovirax cold sore cream119K/yr
- cold sore patches93K/yr
- zovirax67K/yr
- cold sore treatment63K/yr
- cold sore52K/yr
- compeed cold sore patch46K/yr
- aciclovir cream36K/yr
- coldsore patch24K/yr
- aciclovir15K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Sore Treatment
We read the reviews and the return reasons for every product selling here.
“Not fit fur purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Sore Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data