How competitive is the Cold Sore Treatment niche on Amazon United Kingdom?

8 brands and 126 sellers compete in Cold Sore Treatment on Amazon United Kingdom. The top 5 Cold Sore Treatment products take 88% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Cold Sore Treatment?

Cold Sore Treatment buyers on Amazon United Kingdom complain most about Size-Overall, Functionality-Overall, Cold Relief, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Cold Sore Treatment niche?

Cold Sore Treatment sells for £7.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.74–£32.09. The average incumbent carries 3,117 reviews — the moat a new listing must climb.

Cold Sore Treatment

a concentrated shelf (top 5 take 88% of clicks) — Cold Sore Treatment doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cold Sore Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cold Sore Treatment is a £1.7M/yr Amazon United Kingdom market (849K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 48/100.

Cold Sore Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.7% over the last 90 days and 27.3% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr250K

Search volume / yr-14.7%849K

Conversion rate27.3%

Avg price£7.46

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 126

Top-5 product click share88%

Open market5%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Cold Sore Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Compeed Hydrocolloid Cold Sore Treatment Patches (15 Invisible Plasters for Cold Sores) - 12 Hours Protection from Water Bacteria & Viruses - Discreet Easy to Apply Patches with Patch Applicator

Price: £4.03
Rating: 4.4/5
Reviews: 10,854
Age: 15y ago

Zovirax Cold Sore Cream Aciclovir PUMP 2 g

Price: £5.07
Rating: 4.7/5
Reviews: 6,315
Age: 17y ago

Zovirax Cold Sore Cream for Lips with Aciclovir Cold Sore Treatment that Speeds Healing and Pain Relief Tube 2g

Price: £4.78
Rating: 4.7/5
Reviews: 6,094
Age: 19y ago

Virasorb Cold Sore Cream Aciclovir 5% 2g

Price: £2.74
Rating: 4.5/5
Reviews: 1,542
Age: 8y ago

Herstat Cold Sore Care ointment

Price: £7.26
Rating: 4.4/5
Reviews: 4,112
Age: 11y ago

Newest

by launch date

4 x Cold Sore Cream 5% Aciclovir Fast Acting Treatment for Cold Sores and Mouth Ulcers Includes JJH Guide 4 Packs x 2g

Price: £8.28
Rating: 4.5/5
Reviews: 34
Age: 9mo ago

Herpotherm Neo Cold Sore Treatment Device Long Lasting and Reusable Heat Pen (Herpotherm neo)

Price: £32.09
Rating: 4.3/5
Reviews: 2,300
Age: 3y ago

5 x Virasorb 2g 5% Cold Sore cream (5 Packs)

Price: £6.51
Rating: 4.6/5
Reviews: 1,164
Age: 8y ago

Cold Sore 5% w/w Cream 2g

Price: £3.43
Rating: 4.4/5
Reviews: 263
Age: 8y ago

Virasorb Cold Sore Cream Aciclovir 5% 2g

Price: £2.74
Rating: 4.5/5
Reviews: 1,542
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

126

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Zovirax42%
Compeed29%
Virasorb17%
Herstat4%
Herpotherm3%
Cymex2%
Open — no brand owns it (2 brands, 3%)

Cold Sore Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume849KCVR27.3%Products11Brands8Top 5 Brands95%OOS Rate0.0%Rating4.5★Reviews3,117Avg BSR#8

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Top Cold Sore Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cold sore cream238K/yr -20.2%25.2% conv.
zovirax cold sore cream119K/yr -12.0%30.2% conv.
cold sore patches93K/yr -4.6%22.9% conv.
zovirax67K/yr -20.9%25.2% conv.
cold sore treatment63K/yr -25.9%16.4% conv.
cold sore52K/yr -12.9%17.7% conv.
compeed cold sore patch46K/yr -1.1%35.9% conv.
aciclovir cream36K/yr -2.8%15.0% conv.
coldsore patch24K/yr +1.3%27.4% conv.
aciclovir15K/yr -15.4%9.8% conv.

What reviews say buyers love and hate about Cold Sore Treatment

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Cold Relief20%

“Excellent for stopping cold sores”

Value For Money16%

“Good value for money”

Quality-Overall13%

“Better than other brands”

Advertised Vs Actual Product11%

“As advertised”

Efficiency9%

“Does the job”

What buyers complain about

66% of reviews

Size-Overall14%

“Not fit fur purpose”

Functionality-Overall10%

“Didn't Work”

Cold Relief9%

“Cold-sores don't stand a chance”

Adhesion/Stickiness7%

“adhesion issues”

Quality-Overall6%

“Rubbish product”

Cold Sore Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

67%

2Size-Overall

33%

Common Cold Sore Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cold Sore Treatment 48/100 on Amazon United Kingdom — Skip it. The niche generates £1.7M/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.7% over the last 90 days.