cold and flu tablets
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£425K£425K/yr · 967K searches
Review moat
Okay1,932.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.90–£6.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cold and flu tablets is a £425K/yr Amazon United Kingdom market (967K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cold and flu tablets market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £584K–£778K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 5.0%
- Avg brand age
- 62 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Lemsip60%
- Beechams24%
- Nurofen7%
- Benylin4%
- Sudafed4%
- Morrisons2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top cold and flu tablets search terms
- flu84K/yr
- lemsip183K/yr
- cold and flu tablets171K/yr
- cold and flu137K/yr
- lemsip cold and flu sachets83K/yr
- beechams all in one44K/yr
- cold and flu medicine23K/yr
- lemsip max26K/yr
- lemsip cold and flu capsules18K/yr
- beechams powders22K/yr
Top cold and flu tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lemsip Max Cold and Flu Lemon 10 Sachets Paracetamol Headache Relief Sore Throat Relief Nasal Congestion Relief Max Strength Fast-Acting Medication
Lemsip£3.484.7★7,541 rev
Lemsip Max Cold and Flu Paracetamol Capsules Lemon 16 Total Fever Headache Nasal Congestion Relief Max Strength Effective Relief Medication
Lemsip£3.364.7★4,107 rev
Beechams Flu Plus Caplets Cold & Flu Relief Medicine for adults with Paracetamol 16s
Beechams£1.904.7★2,054 rev
Lemsip Max Cold And Flu Sachets Blackcurrant 10 Total Paracetamol Cold And Flu Headache Blocked Nose Relief Sore Throat Reduces Fever Pain Relief Full Relief Cold And Flu Medication
Lemsip£4.354.7★2,955 rev
Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
Lemsip£4.314.7★601 rev
Newest
by launch date
Sudafed Mucus Relief Triple Action Cold & Flu Tablets (Pack of 16) Helps Fight Cold and Flu and Unblocks the Nose Reduces Mucus Works in 15 Minutes
Sudafed£3.503,826 rev
Sudafed Congestion & Headache Relief Day & Night Capsules (Pack of 16) Relieves Congestion and Helps Fight Blocked Nose and Headache Specifically Formulated for Use During the Day and Night
Sudafed£3.891,159 rev
Morrisons Max Strength Cold & Flu Relief All in One Capsules 16 Capsules
Morrisons£3.21628 rev
Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s
Lemsip£6.09252 rev
Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
Lemsip£4.31601 rev
Trending
90-day click momentum
Lemsip Max Honey & Ginger Sachets Pack of 10
Lemsip£5.514.7★
Beechams Flu Plus Hot Drink Sachets Cold & Flu Medicine for adults with Paracetamol Lemon flavoured 10s
Beechams£3.864.6★
Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
Lemsip£4.314.7★
Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s
Lemsip£6.094.5★
Beechams Cold and Flu Liquid Sore Throat Relief & Cough Medicine for Adults with Paracetamol All in One Liquid 160 ml
Beechams£5.504.7★
What buyers say about cold and flu tablets
What buyers praise and complain about, mined from review topics.What buyers love
“good value”
“Good Quality Product arrived on time”
“Easy to Use”
“Very good for colds and flu”
“As advertised”
“Works well”
“Great Applicator”
“Nice taste”
“Effective”
“Helps clear nose”
What buyers complain about
“Did not work”
“It had a bit of an aftertaste”
“Short shelf life & poor smell”
“Failed to disclose in the listing that it contains Aspartame which I avoid at all costs”
“Not cheap”
“completely dry”
“end up breathing through my mouth”
“Failed to disclose in the listing that it contains Aspartame which I avoid at all costs”
“never seem to all wash off hand”
“5 mouth got badly cold flue evey morning get out of bed it get worse thick mucus badly horsey sore troat”
Common questions
- Is cold and flu tablets profitable to sell on Amazon United Kingdom?
- The niche generates £425K/yr across 18 tracked products. 90-day search growth is -53.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the cold and flu tablets niche?
- 6 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in cold and flu tablets?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.1%.
- When does demand for cold and flu tablets peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the cold and flu tablets niche?
- Listings span £1.90–£6.09; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.