Cold and Flu Tablets
FailDemand is soft, at -53.0% this quarter, so Cold and Flu Tablets is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £425K/yr967K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 41 sellers
Flapen Score
Cold and Flu Tablets against its category
The dotted line is the Health & Personal Care average. Past it, Cold and Flu Tablets is stronger. Inside it, weaker.
Market
The Cold and Flu Tablets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cold and Flu Tablets 967K times last year and spent an estimated £425K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 967K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.
- Searches, last 12 months
- 967K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £425Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- flu84K searches a year
02 · Price
A sale here is worth £3.89.
Listings sell for £3.89 on average, from £1.90 to £6.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £3.89 that is £31K to £39K a year per listing.
- Average price
- £3.89under the $15 to $100 sweet spot
- Price range
- £1.90–£6.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £31K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #17 within Over-the-Counter Medication. It carries 1,932 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #17in Over-the-Counter Medication
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,932per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Cold and Flu Tablets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lemsip Max Cold and Flu Lemon 10 Sachets Paracetamol Headache Relief Sore Throat Relief Nasal Congestion Relief Max Strength Fast-Acting Medication
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 7,541
- Age
- 19y ago

Lemsip Max Cold and Flu Paracetamol Capsules Lemon 16 Total Fever Headache Nasal Congestion Relief Max Strength Effective Relief Medication
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 4,107
- Age
- 17y ago

Beechams Flu Plus Caplets Cold & Flu Relief Medicine for adults with Paracetamol 16s
- Price
- £1.90
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 17y ago

Lemsip Max Cold And Flu Sachets Blackcurrant 10 Total Paracetamol Cold And Flu Headache Blocked Nose Relief Sore Throat Reduces Fever Pain Relief Full Relief Cold And Flu Medication
- Price
- £4.35
- Rating
- 4.7/5
- Reviews
- 2,955
- Age
- 18y ago

Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
- Price
- £4.31
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 7y ago
Trending
estimated 90-day click momentum
Lemsip Max Honey & Ginger Sachets Pack of 10
- Price
- £5.51
- Rating
- 4.7/5
- Reviews
- 1,022
- Age
- 13y ago

Beechams Flu Plus Hot Drink Sachets Cold & Flu Medicine for adults with Paracetamol Lemon flavoured 10s
- Price
- £3.86
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 19y ago

Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
- Price
- £4.31
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 7y ago

Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 7y ago

Beechams Cold and Flu Liquid Sore Throat Relief & Cough Medicine for Adults with Paracetamol All in One Liquid 160 ml
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,559
- Age
- 19y ago
Newest
by launch date
Sudafed Mucus Relief Triple Action Cold & Flu Tablets (Pack of 16) Helps Fight Cold and Flu and Unblocks the Nose Reduces Mucus Works in 15 Minutes
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 3,826
- Age
- 5y ago

Sudafed Congestion & Headache Relief Day & Night Capsules (Pack of 16) Relieves Congestion and Helps Fight Blocked Nose and Headache Specifically Formulated for Use During the Day and Night
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,159
- Age
- 5y ago

Morrisons Max Strength Cold & Flu Relief All in One Capsules 16 Capsules
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 6y ago

Lemsip Max Day & Night Capsules Paracetamol Cold and Flu 16s
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 7y ago

Lemsip Cold and Flu Sachets Lemon 8 Sachets Headache Relief Nasal Chesty Cough Sore Throat Relief Paracetamol Maximum Strength Multi-Symptom Relief Medication
- Price
- £4.31
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
41
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Lemsip60%
- Beechams24%
- Nurofen7%
- Benylin4%
- Sudafed4%
- Morrisons2%
Demand
Cold and Flu Tablets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Cold and Flu Tablets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flu84K/yr
- lemsip183K/yr
- cold and flu tablets171K/yr
- cold and flu137K/yr
- lemsip cold and flu sachets83K/yr
- beechams all in one44K/yr
- cold and flu medicine23K/yr
- lemsip max26K/yr
- lemsip cold and flu capsules18K/yr
- beechams powders22K/yr
Reviews and returns
What reviews say buyers love and hate about Cold and Flu Tablets
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold and Flu Tablets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









