Skip to content

Cold and Flu Tablets

Fail

Demand is soft, at -53.0% this quarter, so Cold and Flu Tablets is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£425K/yr967K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
66%top-5 click share · 6 brands · 41 sellers

Flapen Score

Cold and Flu Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Cold and Flu Tablets is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold and Flu Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cold and Flu Tablets 967K times last year and spent an estimated £425K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 967K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.

Searches, last 12 months
967K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
11.3%
Market size, estimated
£425Ka year
Peak month
December5.2× the quietest month
Top search term
flu84K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £1.90 to £6.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £3.89 that is £31K to £39K a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£1.90–£6.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£31K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #17 within Over-the-Counter Medication. It carries 1,932 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#17in Over-the-Counter Medication
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,932per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Cold and Flu Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Lemsip60%
  • Beechams24%
  • Nurofen7%
  • Benylin4%
  • Sudafed4%
  • Morrisons2%

Demand

Cold and Flu Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Cold and Flu Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flu84K/yr
  • lemsip183K/yr
  • cold and flu tablets171K/yr
  • cold and flu137K/yr
  • lemsip cold and flu sachets83K/yr
  • beechams all in one44K/yr
  • cold and flu medicine23K/yr
  • lemsip max26K/yr
  • lemsip cold and flu capsules18K/yr
  • beechams powders22K/yr

Reviews and returns

What reviews say buyers love and hate about Cold and Flu Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.07

Did not work

unfortunately it wasn't very effective for me either

it just does nothing

Taste-Overall6%−0.02

It had a bit of an aftertaste

not tasty

taste absolutely horrible

Smell6%−0.02

Short shelf life & poor smell

The smell is not very strong

odour doesn't last long

Advertised Vs Actual Product4%+0.52

Failed to disclose in the listing that it contains Aspartame which I avoid at all costs

Didn't work as well as described

Value For Money4%+1.55

Not cheap

Still Pricey

It's definitely on the more expensive side

Love

Value For Money15%+1.55

good value

Good value for money

Cheap price

Quality-Overall12%−0.02

Good Quality Product arrived on time

same great quality just with easier application

Excellent quality

Ease Of Use12%+0.20

Easy to Use

Very handy

These are easy to make

Cold Relief12%+0.42

Very good for colds and flu

Really effective for cold and flu symptoms

Brilliant remedy for colds and flus

Advertised Vs Actual Product7%+0.52

As advertised

As described

worked as it should

FAQ

Common Cold and Flu Tablets questions

Answered from the same tracked data.