Cod Liver Oil Liquid
FailThe top 5 products take 84% of clicks, so Cod Liver Oil Liquid is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £111K/yr67K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 83 sellers
Flapen Score
Cod Liver Oil Liquid against its category
The dotted line is the Health & Personal Care average. Past it, Cod Liver Oil Liquid is stronger. Inside it, weaker.
Market
The Cod Liver Oil Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cod Liver Oil Liquid 67K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £111Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- cod liver oil liquid60K searches a year
02 · Price
A sale here is worth £14.43.
Listings sell for £14.43 on average, from £9.36 to £24.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.43 that is £4K to £7K a year per listing.
- Average price
- £14.43under the $15 to $100 sweet spot
- Price range
- £9.36–£24.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #31 within Combination Multivitamins & Minerals. It carries 1,051 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 7.1%
- Average rank
- #31in Combination Multivitamins & Minerals
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Cod Liver Oil Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Aid Cod Liver Oil Liquid 500ml - High Strength Omega-3 Fish Oil with Vitamins A & D - Supports Immune System Heart Health Brain Function and Vision - Non-GMO - Purity Guaranteed
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 1,009
- Age
- 16y ago
Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago
Cod Liver Oil Liquid | 300ml | 60 Servings | Made in the UK
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 5y ago
GOLD LABEL COD LIVER OIL
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 14y ago
Icelandic Gold Cod Liver Oil Liquid (Pack of 1) by Power Health | 500ml of Premium Omega 3 Fish Oil with Vitamin A and D | Codliver Oil with Omega 3 Essential Fatty acids Including EPA and DHA
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 18y ago
Trending
90-day click momentum
Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 1y ago
Cod Liver Oil Liquid | 300ml | 60 Servings | Made in the UK
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 5y ago
Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago
Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 5y ago
Mollers | Omega 3 Cod Liver Oil | Nordic Omega 3 Dietary Supplement with EPA DHA Vitamin A D E | Superior Taste Award | High Purity Natural Cod Liver Oil | 165 Year Old Brand | Lemon | 500 ml
- Price
- £24.97
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 3y ago
Newest
by launch dateSeven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago
Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 1y ago
Mollers | Omega 3 Cod Liver Oil | Nordic Omega 3 Dietary Supplement with EPA DHA Vitamin A D E | Superior Taste Award | High Purity Natural Cod Liver Oil | 165 Year Old Brand | Lemon | 500 ml
- Price
- £24.97
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 3y ago
Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 5y ago
Cod Liver Oil Liquid | 300ml | 60 Servings | Made in the UK
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
83
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
7%
- Natures Aid37%
- Sevenseas22%
- Simply Supplements11%
- MÖLLER'S8%
- Gold Label8%
- POWER HEALTH6%
- Open — no brand owns it (2 brands, 7%)
Demand
Cod Liver Oil Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Cod Liver Oil Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cod liver oil liquid60K/yr
- cod liver oil liquid seven seas3K/yr
- seven seas cod liver oil liquid4K/yr
Reviews and returns
What reviews say buyers love and hate about Cod Liver Oil Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too fishy taste
Didnt like taste
Tasted very artificial to me
Price is ridiculously high for a smaller bottle
Ridiculously expensive for some reason
overpriced
Misleading advert
Not pure cod liver oil
It's just pure cod liver oil. It's just pure cod liver oil.
Practically no smell: Strange
i smelled of fish
I must admit that I have had worse in terms of smell and taste; this is not too bad
oil
Fish oil
Love
5* Good quality and easy to take
Excellent product
the quality seems very good
reasonable price
Good value for money
Good price
Tastes just like any other brand
Pleasant taste
A smooth light on taste
goes a long way for dogs
Dog loves it
My dog loves it
yum yum yummy i will keep buying this because it tastes so nice
Great Omega 3 fish oil - nice subtle lemon flavour
the added lemon flavour is nice
Return
0.0% Return rate 50% Fixable by listing
Misleading advert
Not pure cod liver oil
It's just pure cod liver oil. It's just pure cod liver oil.
There was a crack in the top 1/4 of the bottle which leaked
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Best Flapen score
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FAQ
Common Cod Liver Oil Liquid questions
Answered from the same tracked data.