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Cod Liver Oil Liquid

a concentrated shelf (top 5 take 84% of clicks) — Cod Liver Oil Liquid doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 27Growth 14Conversion 93Competition 13Returns 100Price range 64Avg price 70Brand share 31Review moat 61Quality gap 28
This niche Category average

Is Cod Liver Oil Liquid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cod Liver Oil Liquid is a £111K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Cod Liver Oil Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.5% over the last 90 days and 11.4% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr8K
Search volume / yr-22.5%67K
Conversion rate11.4%
Avg price£14.43

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 83
Top-5 product click share84%
Open market14%
Avg brand age100 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,051

Top Cod Liver Oil Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

83

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Natures Aid37%
  • Sevenseas22%
  • Simply Supplements11%
  • MÖLLER'S8%
  • Gold Label8%
  • POWER HEALTH6%
  • Open — no brand owns it (2 brands, 7%)

Cod Liver Oil Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR11.4%Products9Brands8Top 5 Brands86%OOS Rate7.1%Rating4.6★Reviews1,051Avg BSR#31
2K2KBlack Friday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Top Cod Liver Oil Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cod liver oil liquid60K/yr
  • cod liver oil liquid seven seas3K/yr
  • seven seas cod liver oil liquid4K/yr

What reviews say buyers love and hate about Cod Liver Oil Liquid

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall22%

5* Good quality and easy to take

Value For Money18%

reasonable price

Taste-Overall17%

Tastes just like any other brand

Pet Friendly4%

goes a long way for dogs

Flavor4%

yum yum yummy i will keep buying this because it tastes so nice

What buyers complain about

66% of reviews
Taste-Overall19%

Way too fishy taste

Value For Money10%

Price is ridiculously high for a smaller bottle

Advertised Vs Actual Product9%

Misleading advert

Smell6%

Practically no smell: Strange

Oily/Greasy5%

oil

Cod Liver Oil Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
50%
2Leak-Proof
50%

Common Cod Liver Oil Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cod Liver Oil Liquid 43/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.
Search demand for Cod Liver Oil Liquid on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.6× the quietest.