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Cod Liver Oil Liquid

Fail

The top 5 products take 84% of clicks, so Cod Liver Oil Liquid is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£111K/yr67K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 83 sellers

Flapen Score

Cod Liver Oil Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Cod Liver Oil Liquid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod Liver Oil Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cod Liver Oil Liquid 67K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
11.4%
Market size, estimated
£111Ka year
Peak month
October1.6× the quietest month
Top search term
cod liver oil liquid60K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £9.36 to £24.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.43 that is £4K to £7K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£9.36–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #31 within Combination Multivitamins & Minerals. It carries 1,051 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
7.1%
Average rank
#31in Combination Multivitamins & Minerals
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
100 months

Products

Top Cod Liver Oil Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

83

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

7%

  • Natures Aid37%
  • Sevenseas22%
  • Simply Supplements11%
  • MÖLLER'S8%
  • Gold Label8%
  • POWER HEALTH6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cod Liver Oil Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Cod Liver Oil Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cod liver oil liquid60K/yr
  • cod liver oil liquid seven seas3K/yr
  • seven seas cod liver oil liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Cod Liver Oil Liquid

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way too fishy taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cod Liver Oil Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data