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Cod Liver Oil for Dogs

a small market ($59K/yr) — Cod Liver Oil for Dogs doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 15Growth 24Conversion 96Competition 26Returns 100Price range 32Avg price 39Brand share 56Review moat 44Quality gap 32
This niche Category average

Is Cod Liver Oil for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cod Liver Oil for Dogs is a £59K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.

Cod Liver Oil for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.8% over the last 90 days and 12.9% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr6K
Search volume / yr-1.8%43K
Conversion rate12.9%
Avg price£10.65

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 43
Top-5 product click share69%
Open market29%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,120

Top Cod Liver Oil for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

43

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

  • Simply Supplements29%
  • BUGALUGS23%
  • OURONS9%
  • Johnsons Veterinary Products7%
  • Gold Label4%
  • Super Solvitax4%

Cod Liver Oil for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR12.9%Products17Brands15Top 5 Brands71%OOS Rate2.2%Rating4.6★Reviews2,120Avg BSR#51
1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Cod Liver Oil for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cod liver oil for dogs33K/yr
  • dog cod liver oil capsules4K/yr
  • cod liver oil capsules for dogs3K/yr
  • dog cod liver oil3K/yr

What reviews say buyers love and hate about Cod Liver Oil for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Pet Friendly25%

Good for pets

Quality-Overall18%

Excellent product

Value For Money10%

Good value for money

Taste-Overall5%

My dogs are very happy with the taste

Brightness/Shine/Glow5%

they have such a shine on their coats

What buyers complain about

76% of reviews
Smell17%

Smells disgusting as expected

Allergies15%

my itchy dog still itches

Indigestion11%

Not good my dog started vomiting 48 hrs after using this

Leak-Proof10%

Container leaks constantly from the top design

Taste-Overall6%

Too strong taste

Cod Liver Oil for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Advertised Vs Actual Product
50%

Common Cod Liver Oil for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cod Liver Oil for Dogs 44/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 17 tracked products. Search demand moved -1.8% over the last 90 days.
Search demand for Cod Liver Oil for Dogs on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.