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Cod Liver Oil for Dogs

Fail

Shoppers spend only $59K a year here, so Cod Liver Oil for Dogs is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£59K/yr43K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
69%top-5 click share · 15 brands · 43 sellers

Flapen Score

Cod Liver Oil for Dogs against its category

The dotted line is the Health & Personal Care average. Past it, Cod Liver Oil for Dogs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod Liver Oil for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cod Liver Oil for Dogs 43K times last year and spent an estimated £59K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
12.9%
Market size, estimated
£59Ka year
Peak month
August1.5× the quietest month
Top search term
cod liver oil for dogs33K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £4.07 to £20.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.65 that is £3K to £5K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£4.07–£20.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #51 within Essential Fatty Acids. It carries 2,120 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
76%
Out of stock, average day
2.2%
Average rank
#51in Essential Fatty Acids
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,120per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Cod Liver Oil for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

43

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

  • Simply Supplements29%
  • BUGALUGS23%
  • OURONS9%
  • Johnsons Veterinary Products7%
  • Gold Label4%
  • Super Solvitax4%

Demand

Cod Liver Oil for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cod Liver Oil for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cod liver oil for dogs33K/yr
  • dog cod liver oil capsules4K/yr
  • cod liver oil capsules for dogs3K/yr
  • dog cod liver oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Cod Liver Oil for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.06

Smells disgusting as expected

it smells gross

smell is weird

Allergies15%−0.02

my itchy dog still itches

A bit itchy and dry skin

think due to allergies

Indigestion11%−0.08

Not good my dog started vomiting 48 hrs after using this

Upset cats stomach

Upset dogs stomach

Leak-Proof10%

Container leaks constantly from the top design

last two have leaked

Have leaked everywhere

Taste-Overall6%

Too strong taste

Disgusting taste

Love

Pet Friendly25%

Good for pets

Dog loves it

Great for your dog

Quality-Overall18%+1.12

Excellent product

Good quality

I think its a really good brand

Value For Money10%+0.66

Good value for money

Cant beat the price

Good value for money

Taste-Overall5%

My dogs are very happy with the taste

she enjoys the taste

taste to their meals

Brightness/Shine/Glow5%+0.27

they have such a shine on their coats

gives ther coat a lovely shine

your dog's coat will shine

Return

0.0% Return rate 50% Fixable by listing

Leak-Proof50%▁▁▁█▁▁

Container leaks constantly from the top design

last two have leaked

Have leaked everywhere

Advertised Vs Actual Product50%▁█▁▁▁▁

Extremely disappointed that the product doesn't match the description

Not pure cod liver oil

FAQ

Common Cod Liver Oil for Dogs questions

Answered from the same tracked data.