cod liver oil for dogs
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,120.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£4.07–£20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, cod liver oil for dogs is a £59K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
cod liver oil for dogs market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £53K–£64K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 59%
- Out of stock
- 2.2%
- Avg brand age
- 78 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
43
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
24%
- Simply Supplements29%
- BUGALUGS23%
- OURONS9%
- Johnsons Veterinary Products7%
- Gold Label4%
- Super Solvitax4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cod liver oil for dogs search terms
- cod liver oil for dogs33K/yr
- dog cod liver oil capsules4K/yr
- cod liver oil capsules for dogs3K/yr
- dog cod liver oil3K/yr
Top cod liver oil for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cod Liver Oil 550mg for Dogs | 180 Soft Gel Capsules | Support the Health of The Skin and Coat | Manufactured in the UK | Made with MSC-Certified Cod Liver Oil
Simply Supplements£8.184.6★932 rev
Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)
BUGALUGS£11.114.6★201 rev
OURONS Cod Liver Oil 1L Feed Grade Liquid for Dogs & Animals
OURONS£15.614.6★1,154 rev
Johnsons Veterinary Products Cod Liver Capsules
Johnsons Veterinary Products£4.074.5★116 rev
GOLD LABEL COD LIVER OIL
Gold Label£15.684.6★292 rev
Newest
by launch date
YEARS Salmon Oil for Dogs | Soothes Itchy Skin Supports Stiff Joints & Promotes a Glossy Coat | Pure Scottish Fish Oil | Omega 3 6 9 | Natural Dog Supplement UK | 250ml
Years£7.32222 rev
Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)
BUGALUGS£11.11201 rev
Bugalugs Scottish Salmon Oil For Dogs & Cats Dog Supplement Support for Skin And Coat Itchy Skin & Moulting Omega 3 Fish Oil (Salmon 500ml)
BUGALUGS£9.085,392 rev
180 Cod Liver Oil Capsules for Dogs & Cats - (6 Months Supply) High Strength 410mg Gel Capsules to Support Joint Skin and Coat Health - UK Manufactured
Pawbits£9.94152 rev
Natural VetCare Omega Oil for Dogs 1000ml Skin & Coat Supplement
NAF£9.37456 rev
Trending
90-day click momentum
Super Solvitax Cod Liver Oil Capsules x 90 (Bulk Deal of 3 Bottles) 200g - Bulk Deal of 3x
Super Solvitax£18.194.3★
YEARS Salmon Oil for Dogs | Soothes Itchy Skin Supports Stiff Joints & Promotes a Glossy Coat | Pure Scottish Fish Oil | Omega 3 6 9 | Natural Dog Supplement UK | 250ml
Years£7.324.4★
Primary Pets Premium Pet Supplies - Omega 3 Fish Oil for Dogs. 120 x 1000mg Oil Capsules. Supports Healthy Skin and Shiny Coat Maintains Joint and Brain Health Helps Maintain Immune System
Primary Pets Premium Pet Supplies£11.614.6★
Bugalugs Cod liver Oil for Dogs & Cats EPA & DHA Fish Oil for Dogs Skin & Coat dog supplements health supplies for dogs more omega 3 for dogs than salmon oil for dogs uk (255ml Cod Liver Oil)
BUGALUGS£11.114.6★
Bob Martin Solvitax Cod Liver Oil 400ml pack of 1
Bob Martin£10.344.7★
What buyers say about cod liver oil for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Good for pets”
“Excellent product”
“Good value for money”
“My dogs are very happy with the taste”
“they have such a shine on their coats”
“Her coat is absolutely stunning - so so so soft and shiny now”
“Just what I needed”
“Doesnt smell to bad”
“Easy to use”
“it really helps with his dry skin”
What buyers complain about
“Smells disgusting as expected”
“my itchy dog still itches”
“Not good my dog started vomiting 48 hrs after using this”
“Container leaks constantly from the top design”
“Too strong taste”
“Extremely disappointed that the product doesn't match the description”
“its rancid on opening”
“when I went to use it it was brown in colour”
“Pump doesnt work”
“this is a nightmare to use”
Top return reasons
Common questions
- Is cod liver oil for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 17 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the cod liver oil for dogs niche?
- 15 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in cod liver oil for dogs?
- Top complaints mined from reviews: Smell, Allergies, Indigestion. The return rate is 0.0%.
- When does demand for cod liver oil for dogs peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cod liver oil for dogs niche?
- Listings span £4.07–£20.23; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.