Cod Liver Oil
MaybeReturns run at only 0.0% of orders. But demand is soft, at -15.0% this quarter, so Cod Liver Oil is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £1.6M/yr984K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 68 sellers
Flapen Score
Cod Liver Oil against its category
The dotted line is the Health & Personal Care average. Past it, Cod Liver Oil is stronger. Inside it, weaker.
Market
The Cod Liver Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cod Liver Oil 984K times last year and spent an estimated £1.6M. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 984K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 984K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £1.6Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- cod liver oil capsules high strength365K searches a year
02 · Price
A sale here is worth £9.22.
Listings sell for £9.22 on average, from £4.61 to £18.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £9.22 that is £74K to £92K a year per listing.
- Average price
- £9.22under the $15 to $100 sweet spot
- Price range
- £4.61–£18.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £74K–£92K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #96 within Diet & Nutrition. It carries 4,478 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 5.9%
- Average rank
- #96in Diet & Nutrition
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,478per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Cod Liver Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Aid Cod Liver Oil 1000mg Softgels High Strength Omega-3 Fish Oil with Vitamins A & D Supports Immune System Heart Health Brain Vision Joints Non-GMO 180 Capsules
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 6,484
- Age
- 17y ago
Seven Seas Cod Liver Oil One-A-Day Omega-3 Fish Oil and Vitamin D 120 Capsules 4 Months Supply
- Price
- £7.41
- Rating
- 4.7/5
- Reviews
- 7,936
- Age
- 14y ago
Natures Aid Cod Liver Oil 1000mg Softgels High Strength Omega-3 Fish Oil with Vitamins A & D Supports Immune System Heart Health Brain Vision Joints Non-GMO 90 Capsules
- Price
- £5.46
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 17y ago
Cod Liver Oil High Strength 1000mg Heart Brain and Joint Healthcare Supplements Natural Rich Source of Omega 3 Fatty Acids | 120 Capsules
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 1,228
- Age
- 5y ago
Cod Liver Oil 1000mg 360 Capsules of High Strength Fish Oil Rich in Omega 3. Supports Heart Health Brain Health Eye Health and Normal Blood Pressure
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 8,324
- Age
- 8y ago
Trending
90-day click momentum
Pure Cod Liver Oil 1000mg | 360 Softgel Capsules | UK Made
- Price
- £14.81
- Rating
- 4.7/5
- Reviews
- 4,202
- Age
- 9mo ago
Seven Seas Cod Liver Oil One-A-Day Omega-3 Fish Oil and Vitamin D 60 Capsules 2 Months Supply
- Price
- £5.01
- Rating
- 4.7/5
- Reviews
- 3,105
- Age
- 18y ago
Cod Liver Oil Capsules High Strength 1000mg - 180 Capsules | UK Made Fish Oils - 6 Month Supply | Rich Source of Omega 3 Essential Fatty Acids | High EPA DHA - Made in the UK for Hellenia
- Price
- £7.40
- Rating
- 4.7/5
- Reviews
- 1,030
- Age
- 13y ago
Cod Liver Oil Capsules High Strength 2000mg - Rich in EPA DHA Omega 3 & Vitamins D and A - 60 Softgel Tablets - 1000mg Arctic Cod Liver Oil per Capsule - Odourless & Burp-Free Fish Oil - UK Made
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,159
- Age
- 6y ago
Natures Aid Cod Liver Oil 1000mg Softgels High Strength Omega-3 Fish Oil with Vitamins A & D Supports Immune System Heart Health Brain Vision Joints Non-GMO 90 Capsules
- Price
- £5.46
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 17y ago
Newest
by launch datePure Cod Liver Oil 1000mg | 360 Softgel Capsules | UK Made
- Price
- £14.81
- Rating
- 4.7/5
- Reviews
- 4,202
- Age
- 9mo ago
Pure Cod Liver Oil 1000mg | 180 Softgel Capsules | UK Made
- Price
- £8.23
- Rating
- 4.7/5
- Reviews
- 905
- Age
- 9mo ago
Cod Liver Oil High Strength 1000mg Heart Brain and Joint Healthcare Supplements Natural Rich Source of Omega 3 Fatty Acids | 120 Capsules
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 1,228
- Age
- 5y ago
Cod Liver Oil Softgels 1000mg - 180 Cod Liver Soft gels High Strength Softgels- Cod Liver Oil Rich in Omega 3 EPA DHA Fatty Acids + Vitamins A & D High Strength Fish Oil - UK Made by New Leaf
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 5y ago
Cod Liver Oil Capsules High Strength | 2000mg | 360 Softgel Pills | Rich in Omega 3 Vitamins A & D | Supplement with 171mg of DHA and 151mg of EPA | by Horbaach
- Price
- £18.81
- Rating
- 4.7/5
- Reviews
- 1,730
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
68
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- Natures Aid42%
- Sevenseas12%
- Zipvit10%
- NutriVolv9%
- SEVEN SEAS5%
- NEW LEAF PRODUCTS5%
- Open — no brand owns it (6 brands, 17%)
Demand
Cod Liver Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cod Liver Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cod liver oil capsules high strength365K/yr
- cod liver oil309K/yr
- cod liver oil capsules162K/yr
- seven seas cod liver oil42K/yr
- cod liver oil tablets21K/yr
- codliver oil capsules 1000mg12K/yr
- cod liver oil gelatine free8K/yr
- cod liver oil capsules 1000mg14K/yr
- seven seas cod liver oil capsules9K/yr
- gelatine free cod liver oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Cod Liver Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The aftertaste is awful
Tasteless
totally tasteless
The capsules are a bit large
Capsules are large
Too big
The container smells, as usual,
Doesnt smell as far as I can tell
It smells very fishy
this is NOT per capsule
1000mg, not 2000mg
this is not the case its 2000 mg per serving
Cod liver oil
Oil
Use them as dont eat enough with oil in
Love
Good Value
Good value for money
Good value for the money
Definitely a solid quality product
Excellent Quality
Good quality capsules
Arrived exactly as described
As advertised
Exactly as described
Helping with joint pain
Very good for joint
I feel it helps keep joint pain at bay
The capsules are easy enough to take and, importantly, I havent experienced the unpleasant fishy aftertaste or repeat burps that can sometimes come with fish oil supplements
I have never had a problem swallowing them
Easy to swallow
Return
0.0% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cod Liver Oil questions
Answered from the same tracked data.