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Coconut Toothpaste

Fail

Prices span $2.91–$13.17, mostly outside the sweet spot, so Coconut Toothpaste is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£105K/yr230K searches / yr
90-day growth
+29.0%search demand this quarter
Competition
55%top-5 click share · 9 brands · 55 sellers

Flapen Score

Coconut Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Coconut Toothpaste is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Toothpaste 230K times last year and spent an estimated £105K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
7.0%
Market size, estimated
£105Ka year
Peak month
May1.8× the quietest month
Top search term
zing toothpaste120K searches a year

02 · Price

A sale here is worth £6.51.

Listings sell for £6.51 on average, from £2.91 to £13.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.51 that is £5K to £7K a year per listing.

Average price
£6.51under the $15 to $100 sweet spot
Price range
£2.91–£13.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Dental Care. It carries 4,610 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Dental Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,610per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Coconut Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

55

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

5%

  • BIOMED70%
  • Boka7%
  • Grin5%
  • Regenerate5%
  • RoongDuuDll4%
  • Dr. Organic3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Coconut Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Coconut Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zing toothpaste120K/yr
  • biomed toothpaste65K/yr
  • biomed17K/yr
  • coconut toothpaste14K/yr
  • biomed superwhite toothpaste4K/yr
  • zinc toothpaste2K/yr
  • coconut oil toothpaste4K/yr
  • coconut toothpaste fluoride free3K/yr
  • orl toothpaste405/yr
  • orl toothpaste uk32/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.13

Expensive

Bit pricey

TOO expensive

Oral Hygiene12%+1.14

ended up making my teeth worse

I bought this because my gums arent very healthy

This actually made my teeth hurt

Taste-Overall5%+0.10

Not a strong mint taste

Weird taste

Didn't like the taste much either

Functionality-Overall4%−0.05

Didn't work for me

Totally ineffective

Didn't do anything for me

Tooth Brightening4%+0.52

Doesnt whiten teeth at all

Not as good as described that it whitens your teeth Not correct

Doesnt whiten

Love

Oral Hygiene19%+1.14

A healthy and gentle on my gums

Amazing for my teeth

Effective dental hygiene

Tooth Brightening16%+0.52

Effective whitening

Perfect super for whitening

Whitening Toothpaste

Taste-Overall12%+0.10

Refreshing taste

Smooth taste

Great taste

Quality-Overall8%+1.17

Excellent Quality Product and good value, does the job, tastes amazing, and all natural

Excellent Quality

great quality safe product

Value For Money6%−0.13

Great value for money

Fair price

Decent price

Return

0.1% Return rate 17% Fixable by listing

Advertised Vs Actual Product12%▇▁▃▆█▅

Doesn't do what it says on the box

Misleading advertisement

Misleading

Functionality-Overall11%▅▆█▃▁▇

Didn't work for me

Totally ineffective

Didn't do anything for me

Value For Money9%▁▃█▃▃▃

Expensive

Bit pricey

TOO expensive

Ingredients-Overall8%▅█▃▄▃▄
Leak-Proof6%▁█▂▂▁▃

FAQ

Common Coconut Toothpaste questions

Answered from the same tracked data.