coconut toothpaste
Skip itPrices mostly outside the sweet spot ($2.91–$13.17) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 230K searches
Review moat
Bad4,610.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£2.91–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut toothpaste is a £105K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coconut toothpaste market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £130K–£163K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
55
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
5%
- BIOMED70%
- Boka7%
- Grin5%
- Regenerate5%
- RoongDuuDll4%
- Dr. Organic3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top coconut toothpaste search terms
- zing toothpaste120K/yr
- biomed toothpaste65K/yr
- biomed17K/yr
- coconut toothpaste14K/yr
- biomed superwhite toothpaste4K/yr
- zinc toothpaste2K/yr
- coconut oil toothpaste4K/yr
- coconut toothpaste fluoride free3K/yr
- orl toothpaste405/yr
- orl toothpaste uk32/yr
Top coconut toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
BIOMED£8.154.4★13,311 rev
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g
BIOMED£2.914.4★13,311 rev
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
BIOMED£3.244.5★233 rev
Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
Boka£9.204.3★37,418 rev
Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml
Regenerate£6.184.4★9,060 rev
Newest
by launch date
Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz
Grin£7.85361 rev
Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured
Grin£7.78361 rev
Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml
Bioniq£7.822,671 rev
9.9% Hydroxyapatite Toothpaste for Enamel Repair and Tooth Strengthening Nano Hydroxyapatite Remineralizing Toothpaste Fluoride Free Gentle Whitening Tooth Paste for Sensitive Teeth Fresh Mint
RoongDuuDll£5.401,319 rev
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
BIOMED£3.24233 rev
Trending
90-day click momentum
Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g
BIOMED£4.044.2★
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
BIOMED£3.244.5★
Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured
Grin£7.784.1★
Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
Boka£9.204.3★
Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz
Grin£7.854.1★
What buyers say about coconut toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“A healthy and gentle on my gums”
“Effective whitening”
“Refreshing taste”
“Excellent Quality Product and good value, does the job, tastes amazing, and all natural”
“Great value for money”
“Great for sensitive teeth too”
“My teeth feel clean”
“Does what it says”
“Clean and Fresh”
“Effective”
What buyers complain about
“Expensive”
“ended up making my teeth worse”
“Not a strong mint taste”
“Didn't work for me”
“Doesnt whiten teeth at all”
“Made my teeth even more sensitive”
“Doesn't do what it says on the box”
“Found it too strong of an odour”
“not for stain removal”
“Regarding pain relief and sensitivity: this does not give an immediate numbing or desensitising effect in the way some sensitivity toothpastes. like potassium nitrate-based formulas”
Top return reasons
Common questions
- Is coconut toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the coconut toothpaste niche?
- 9 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in coconut toothpaste?
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- When does demand for coconut toothpaste peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the coconut toothpaste niche?
- Listings span £2.91–£13.17; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 4,610 reviews — the moat a new listing must climb.