Coconut Toothpaste
FailPrices span $2.91–$13.17, mostly outside the sweet spot, so Coconut Toothpaste is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £105K/yr230K searches / yr
- 90-day growth
- +29.0%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 55 sellers
Flapen Score
Coconut Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Coconut Toothpaste is stronger. Inside it, weaker.
Market
The Coconut Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Toothpaste 230K times last year and spent an estimated £105K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- +29.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £105Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- zing toothpaste120K searches a year
02 · Price
A sale here is worth £6.51.
Listings sell for £6.51 on average, from £2.91 to £13.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.51 that is £5K to £7K a year per listing.
- Average price
- £6.51under the $15 to $100 sweet spot
- Price range
- £2.91–£13.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Dental Care. It carries 4,610 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #102in Dental Care
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,610per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Coconut Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 6y ago

Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 9y ago

Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago

Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- £9.20
- Rating
- 4.3/5
- Reviews
- 37,418
- Age
- 4y ago

Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 9,060
- Age
- 12y ago
Trending
90-day click momentum
Biomed Triple Charcoal 98% Natural Whitening Toothpaste | Gum Care Bamboo Charcoal | Vegan SLES Free 100g
- Price
- £4.04
- Rating
- 4.2/5
- Reviews
- 1,569
- Age
- 8y ago

Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago

Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured
- Price
- £7.78
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 8mo ago

Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- £9.20
- Rating
- 4.3/5
- Reviews
- 37,418
- Age
- 4y ago

Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz
- Price
- £7.85
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 8mo ago
Newest
by launch date
Grin Pro Enzyme Whitening Toothpaste | Nano-Hydroxyapatite Fluoride Free Toothpaste for Sensitive Teeth Enamel Repair & Natural Whitening Reduce Plaque Biofilms SLS Free Peppermint Flavor - 4 oz
- Price
- £7.85
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 8mo ago

Grin Pro Enamel Repair Toothpaste - Fluoride Free Nano-Hydroxyapatite Toothpaste Designed for Sensitive Teeth Helps Remineralize 4 oz Natural Ingredients New Zealand Manufactured
- Price
- £7.78
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 8mo ago

Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml
- Price
- £7.82
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 8mo ago

9.9% Hydroxyapatite Toothpaste for Enamel Repair and Tooth Strengthening Nano Hydroxyapatite Remineralizing Toothpaste Fluoride Free Gentle Whitening Tooth Paste for Sensitive Teeth Fresh Mint
- Price
- £5.40
- Rating
- 4.2/5
- Reviews
- 1,319
- Age
- 1y ago

Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
55
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
5%
- BIOMED70%
- Boka7%
- Grin5%
- Regenerate5%
- RoongDuuDll4%
- Dr. Organic3%
- Open — no brand owns it (3 brands, 5%)
Demand
Coconut Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Coconut Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zing toothpaste120K/yr
- biomed toothpaste65K/yr
- biomed17K/yr
- coconut toothpaste14K/yr
- biomed superwhite toothpaste4K/yr
- zinc toothpaste2K/yr
- coconut oil toothpaste4K/yr
- coconut toothpaste fluoride free3K/yr
- orl toothpaste405/yr
- orl toothpaste uk32/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Bit pricey
TOO expensive
ended up making my teeth worse
I bought this because my gums arent very healthy
This actually made my teeth hurt
Not a strong mint taste
Weird taste
Didn't like the taste much either
Didn't work for me
Totally ineffective
Didn't do anything for me
Doesnt whiten teeth at all
Not as good as described that it whitens your teeth Not correct
Doesnt whiten
Love
A healthy and gentle on my gums
Amazing for my teeth
Effective dental hygiene
Effective whitening
Perfect super for whitening
Whitening Toothpaste
Refreshing taste
Smooth taste
Great taste
Excellent Quality Product and good value, does the job, tastes amazing, and all natural
Excellent Quality
great quality safe product
Great value for money
Fair price
Decent price
Return
0.1% Return rate 17% Fixable by listing
Doesn't do what it says on the box
Misleading advertisement
Misleading
Didn't work for me
Totally ineffective
Didn't do anything for me
Expensive
Bit pricey
TOO expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Toothpaste questions
Answered from the same tracked data.









