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Coconut Oil Squishy

Pass

Coconut Oil Squishy scores 68 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew +475.5% this quarter, and returns run at 0.1% of orders.

Flapen Score
68
68 / 100
Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 48
Market size
£19K/yr79K searches / yr
90-day growth
+475.5%search demand this quarter
Competition
26%top-5 click share · 41 brands · 52 sellers

Flapen Score

Coconut Oil Squishy against its category

The dotted line is the Health & Personal Care average. Past it, Coconut Oil Squishy is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Oil Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Oil Squishy 79K times last year and spent an estimated £19K. The top 5 brands take 44% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +475.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+475.5%
Conversion, latest week
3.3%
Market size, estimated
£19Ka year
Top search term
coconut oil squishy66K searches a year

02 · Price

A sale here is worth £7.20.

Listings sell for £7.20 on average, from £1.63 to £11.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.20 that is £0 to £720 a year per listing.

Average price
£7.20under the $15 to $100 sweet spot
Price range
£1.63–£11.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£720
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #1,583 within Over-the-Counter Medication. It carries 17 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
70%
Out of stock, average day
44.2%
Average rank
#1,583in Over-the-Counter Medication
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
17per listing
Listings tracked
69

04 · Newcomers

Amazon counts 1 of last year's 67 launches as successful.

67 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
67
Successful launches
1Amazon's first-year sales bar
Average brand age
-15 months

Products

Top Coconut Oil Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£376£753£1K£2K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

41

Sellers

52

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

26%

Top 20: 65%

Open market

50%

  • Generic13%
  • MAUDFEK12%
  • Xchance7%
  • suction6%
  • KINGSH6%
  • Wsndyjia6%

Search terms

Top Coconut Oil Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut oil squishy66K/yr
  • squishy coconut oil stress ball5K/yr
  • coconut oil stress ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Oil Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.59

Not same size

Bigger than what I thought it would be

very tiny

Smell13%

do have a chemical smell

Strong gasoline smell

Smells awful

Durability12%−0.20

Rubbish broken within the first day

Broke in 2 minutes

Pop after 1 day of having it

Advertised Vs Actual Product6%−0.09

as they are not what they are advertised to be I cant give these a good review and wouldnt recommend

Not as described

Not what it was supposed to be

Leak-Proof5%

had leaked

some sticky fluid leaked out

leak the substance that's inside

Love

Soft Feel14%

They are soft

The surface feels smooth

have a fascinating texture

Fun/Entertainment Experience12%+0.75

It is soooooooo fun

super fun

it's perfect for kids who need something to fidget with

Color8%−0.10

They are brightly coloured

The colors are very nice

Nice decorative colours

Quality-Overall8%−0.06

Good quality Squeeze Toy in Thickened and upgraded version, 1.97in Durable Fidget Toy with Sturdy Design

These are excellent quality squishies

Pretty decent quality

Size-Overall6%+0.59

perfect size

Love that theyre fun pocket size

Small and cute

Return

0.1% Return rate 33% Fixable by listing

Size-Overall17%▁▁▁█▂▄

Not same size

Bigger than what I thought it would be

very tiny

Leak-Proof14%▁▁▁▄█▇

had leaked

some sticky fluid leaked out

leak the substance that's inside

Durability14%▁▁█▁▂▂

Rubbish broken within the first day

Broke in 2 minutes

Pop after 1 day of having it

Advertised Vs Actual Product12%▁▁▁▃█▄

as they are not what they are advertised to be I cant give these a good review and wouldnt recommend

Not as described

Not what it was supposed to be

Adhesion/Stickiness11%▁▁▁▁▇█

wasnt satisfied buy the little stickiness

Sticky hard to clean

It is a bit sticky

FAQ

Common Coconut Oil Squishy questions

Answered from the same tracked data.