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Coconut Oil Squishy

Coconut Oil Squishy shows demand growing +475.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look
Market size 5Growth 100Conversion 41Competition 89Returns 99Price range 0Avg price 20Brand share 91Review moat 99Quality gap 99
This niche Category average

Is Coconut Oil Squishy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Oil Squishy is a £19K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 68/100.

Coconut Oil Squishy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +475.5% over the last 90 days and 3.3% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr+475.5%79K
Conversion rate3.3%
Avg price£7.20

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers41 · 52
Top-5 product click share26%
Open market56%
Avg brand age-15 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement97%
New entrants (1y)67· 1 succeeded
Avg rating3.6★
Avg reviews17

Top Coconut Oil Squishy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£376£753£1K£2K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

41

Sellers

52

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

26%

Top 20: 65%

Open market

50%

  • Generic13%
  • MAUDFEK12%
  • Xchance7%
  • suction6%
  • KINGSH6%
  • Wsndyjia6%

Top Coconut Oil Squishy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coconut oil squishy66K/yr
  • squishy coconut oil stress ball5K/yr
  • coconut oil stress ball8K/yr

What reviews say buyers love and hate about Coconut Oil Squishy

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Soft Feel14%

They are soft

Fun/Entertainment Experience12%

It is soooooooo fun

Color8%

They are brightly coloured

Quality-Overall8%

Good quality Squeeze Toy in Thickened and upgraded version, 1.97in Durable Fidget Toy with Sturdy Design

Size-Overall6%

perfect size

What buyers complain about

70% of reviews
Size-Overall17%

Not same size

Smell13%

do have a chemical smell

Durability12%

Rubbish broken within the first day

Advertised Vs Actual Product6%

as they are not what they are advertised to be I cant give these a good review and wouldnt recommend

Leak-Proof5%

had leaked

Coconut Oil Squishy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
17%
2Leak-Proof
14%
3Durability
14%
4Advertised Vs Actual Product
12%
5Adhesion/Stickiness
11%

Common Coconut Oil Squishy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Oil Squishy 68/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 69 tracked products. 1 of 67 products launched in the last 360 days are still selling. Search demand moved +475.5% over the last 90 days.
Coconut Oil Squishy buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.