coconut oil squishy
Worth a lookShows demand growing +475.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+475.5%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible16.87avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 79K searches
Price range
Bad£1.63–£11.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut oil squishy is a £19K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
coconut oil squishy market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £11K–£14K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,583
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 97%
- Out of stock
- 44.2%
- Avg brand age
- -15 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
41
Sellers
52
Top-5 brand share
44%
Top 20: 88%
Top-5 click share
26%
Top 20: 65%
Open market
50%
- Generic13%
- MAUDFEK12%
- Xchance7%
- suction6%
- KINGSH6%
- Wsndyjia6%
Top coconut oil squishy search terms
- coconut oil squishy66K/yr
- squishy coconut oil stress ball5K/yr
- coconut oil stress ball8K/yr
Top coconut oil squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squishy Fidget Toys 2Pcs Soft Coconut Oil Squishy Fidget Balls Portable Anti-Anxiety Fidget Toys for Kids & Adults Slow Rising Squishies Stress Balls for Party Birthday Christmas
Xchance£6.424.2★3 rev
KINGSH Coconut Oil Toy Soft Coconut Oil Toy Slow Rising Creamy Texture Sensory Fidget Toy Reusable Non-Sticky Easy to Clean for Study Work RelaxationBlue
KINGSH£6.623.5★2 rev
2PCS Handmade Coconut Oil Stress Relief Ball Soft Fidget Tool for Adults Portable Hand Massager for Office Desk Anxiety Reduction
Wsndyjia£7.963.7★4 rev
2026 New Coconut Oil Pressure Ball Cocout Oil Squishy Easy Cleaning Stress Relief Blue
Generic£1.633.0★1 rev
2PCS Squeeze Toy Blue Pink Stress Ball Squishy Fidget Ball Toys Soft Sensory Squeeze Toys Stress Anxiety Relief Fidget Toys for Home Office (B)
Winnsell£7.393.6★5 rev
Newest
by launch date
Stress Relief Fidget Toy for Kids & Adults
Hlayshing£6.823 rev
Coconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Pink)
AotBlcer£8.343 rev
Coconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Blue)
AotBlcer£8.353 rev
Coconut Oil Squishy Fidget Toys 5pcs Coconut Oil Stress Balls for Adults Kids Non-Sticky Slow Rising Squishy Squeeze Shapeable Ball Toy Office Desk Toys Gifts for Anxiety Relief
Yizemay£9.473 rev
2026 New Coconut Oil Pressure Ball Cocout Oil Squishy Easy Cleaning Stress Relief Blue
Generic£1.631 rev
Trending
90-day click momentumCoconut Oil Squishy Ball Soft Quiet Sensory Squishy Toys for Adults & Kids Anxiety Relief Calming Squeeze Gifts for Men Women (Blue)
AotBlcer£8.353.8★
2 PCS Coconut Oil Squishy Squishy Desk Ornament 6cm Frosted Coconut Oil Squishies Desk Ornament Sticky Balls for Office Gym Travel Study Meditation Table Ornament
MAUDFEK£8.810.0★
3pcs Coconut Oil Squishy Squishy Fidget Slow Rising Squishies Stress Balls for Focus and Relaxation Coconut Oil Stress Ball in Pink Blue and Green Colour Variants
ZISHAN£8.550.0★
2PCS Handmade Coconut Oil Stress Relief Ball Soft Fidget Tool for Adults Portable Hand Massager for Office Desk Anxiety Reduction
Wsndyjia£7.963.7★
KINGSH Coconut Oil Toy Soft Coconut Oil Toy Slow Rising Creamy Texture Sensory Fidget Toy Reusable Non-Sticky Easy to Clean for Study Work RelaxationBlue
KINGSH£6.623.5★
What buyers say about coconut oil squishy
What buyers praise and complain about, mined from review topics.What buyers love
“They are soft”
“It is soooooooo fun”
“They are brightly coloured”
“Good quality Squeeze Toy in Thickened and upgraded version, 1.97in Durable Fidget Toy with Sturdy Design”
“perfect size”
“giving her a nice variety to fidget with during breaks”
“keeps it shape 10/10 would recommend”
“the overall design is really exquisite”
“Good value for money”
“No weird smell”
What buyers complain about
“Not same size”
“do have a chemical smell”
“Rubbish broken within the first day”
“as they are not what they are advertised to be I cant give these a good review and wouldnt recommend”
“had leaked”
“easily breaking they get very dirty”
“wasnt satisfied buy the little stickiness”
“I also found the blue one was quite hard”
“the texture isnt the best would NOT recomend if u do buy this WERE GLOVES OR YOUR HANDS WILL STINK”
“poor quality”
Top return reasons
Common questions
- Is coconut oil squishy profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 69 tracked products. 1 of 67 products launched in the last 360 days are still selling. 90-day search growth is +475.5%. Flapen's verdict: Worth a look (68/100).
- How competitive is the coconut oil squishy niche?
- 41 brands and 52 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in coconut oil squishy?
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.1%.
- What does it cost to enter the coconut oil squishy niche?
- Listings span £1.63–£11.42; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.