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Coconut Oil Squishy

Pass

Coconut Oil Squishy scores 68 out of 100, a Pass. Shoppers spend an estimated $19K a year here, search demand grew +475.5% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 48
Market size
£19K/yr79K searches / yr
90-day growth
+475.5%search demand this quarter
Competition
26%top-5 click share · 41 brands · 52 sellers

Flapen Score

Coconut Oil Squishy against its category

The dotted line is the Health & Personal Care average. Past it, Coconut Oil Squishy is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut Oil Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coconut Oil Squishy 79K times last year and spent an estimated £19K. The top 5 brands take 44% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +475.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+475.5%
Conversion, latest week
3.3%
Market size, estimated
£19Ka year
Top search term
coconut oil squishy66K searches a year

02 · Price

A sale here is worth £7.20.

Listings sell for £7.20 on average, from £1.63 to £11.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.20 that is £0 to £720 a year per listing.

Average price
£7.20under the $15 to $100 sweet spot
Price range
£1.63–£11.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£720
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #1,583 within Over-the-Counter Medication. It carries 17 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
70%
Out of stock, average day
44.2%
Average rank
#1,583in Over-the-Counter Medication
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
17per listing
Listings tracked
69

04 · Newcomers

1 of last year's 67 launches cleared the first-year sales bar.

67 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
67
Successful launches
1Amazon's first-year sales bar
Average brand age
-15 months

Products

Top Coconut Oil Squishy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£376£753£1K£2K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

41

Sellers

52

Est. top-5 brand share

44%

Top 20: 88%

Est. top-5 click share

26%

Top 20: 65%

Open market

50%

  • Generic13%
  • MAUDFEK12%
  • Xchance7%
  • suction6%
  • KINGSH6%
  • Wsndyjia6%

Search terms

Top Coconut Oil Squishy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coconut oil squishy66K/yr
  • squishy coconut oil stress ball5K/yr
  • coconut oil stress ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut Oil Squishy

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not same size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coconut Oil Squishy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data