clove oil
Skip itPrices mostly outside the sweet spot ($4.14–$9.19) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£307K£307K/yr · 267K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad7,373.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£4.14–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clove oil is a £307K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
clove oil market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £258K–£322K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.7%
- Avg brand age
- 76 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
33
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
9%
- NPOW51%
- Care20%
- HIQILI6%
- Handcraft Blends6%
- Ayumi5%
- EVOKE OCCU4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top clove oil search terms
- clove oil158K/yr
- clove oil for toothache pain relief60K/yr
- oil of cloves for toothache12K/yr
- cloves oil9K/yr
- clove oil for teeth5K/yr
- clove oil for toothache8K/yr
- oil of cloves7K/yr
- organic clove oil5K/yr
- clove oil organic3K/yr
Top clove oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml
NPOW£4.324.6★2,087 rev
Care Clove Oil Provides Temporary Toothache Relief Contains Local Anaesthetic Mild Antiseptic Effect 10ml
Care£4.414.4★4,243 rev
HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin
HIQILI£5.984.6★2,679 rev
Handcraft Blends Clove Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.374.6★2,282 rev
Ayumi Pure Clove Oil 20 ml | Made from Organic Cloves | Clove Oil for Toothache Pain Relief | 100% Pure Essential Oil Diffuser for Aromatherapy | Essential Oil for Haircare Skincare & Soap Making
Ayumi£7.304.4★79 rev
Newest
by launch dateHIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin
HIQILI£5.982,679 rev
EVOKE OCCU Clove Essential Oil for Teeth and Gums Diffuser Oral Care
EVOKE OCCU£7.862,165 rev
KUKKA Clove Essential Oils - 118ml - for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils£9.193,333 rev
NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml
NPOW£4.322,087 rev
Ayumi Pure Clove Oil 20 ml | Made from Organic Cloves | Clove Oil for Toothache Pain Relief | 100% Pure Essential Oil Diffuser for Aromatherapy | Essential Oil for Haircare Skincare & Soap Making
Ayumi£7.3079 rev
Trending
90-day click momentum
Dentogen Fast Toothache Pain Relief - Sugar Free Clove Oil Gel 10g
Dentogen£6.384.3★
HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin
HIQILI£5.984.6★
NPOW Clove Oil for Toothache Pain Relief for Adult Oil of Cloves for Toothache Natural Dental Solution Clove Bud Oils Cloves Extract for Oral Care Tooth Pain Relief and Dental Health - 10ml
NPOW£4.324.6★
Care Clove Oil Provides Temporary Toothache Relief Contains Local Anaesthetic Mild Antiseptic Effect 10ml
Care£4.414.4★
KUKKA Clove Essential Oils - 118ml - for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils£9.194.6★
What buyers say about clove oil
What buyers praise and complain about, mined from review topics.What buyers love
“This is amazing at soothing toothache”
“Great product very pleased with purchase”
“Does what it says it does”
“Very Handy dental care to have”
“is excellent value for money”
“.very effective”
“it does work so worth the strong smell”
“I am happy with this Clove Oil for Toothache and Pain relief”
“Saved my life after tooth removal”
“Simple and quick to use”
What buyers complain about
“Very strong taste a bit unpleasant”
“Not for teeth”
“It does not always completely eliminate pain”
“Completely numbs the tooth”
“however it does have a strong smell”
“Unreadable instructions”
“It says organic in the title/description but it's not written in the bottle”
“Didn't work for me”
“Burns and blisters skin”
“Unpleasant flavour, who cares”
Top return reasons
Common questions
- Is clove oil profitable to sell on Amazon United Kingdom?
- The niche generates £307K/yr across 9 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the clove oil niche?
- 9 brands and 33 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in clove oil?
- Top complaints mined from reviews: Taste-Overall, Oral Hygiene, Pain Relief-Overall. The return rate is 0.2%.
- When does demand for clove oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the clove oil niche?
- Listings span £4.14–£9.19; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 7,373 reviews — the moat a new listing must climb.