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Clove Oil

Fail

Prices span $4.14–$9.19, mostly outside the sweet spot, so Clove Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£307K/yr267K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
87%top-5 click share · 9 brands · 33 sellers

Flapen Score

Clove Oil against its category

The dotted line is the Health & Personal Care average. Past it, Clove Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clove Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clove Oil 267K times last year and spent an estimated £307K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
17.8%
Market size, estimated
£307Ka year
Peak month
February1.3× the quietest month
Top search term
clove oil158K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £4.14 to £9.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £6.44 that is £26K to £32K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£4.14–£9.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #56 within Alternative Medicine. It carries 7,373 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#56in Alternative Medicine
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,373per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Clove Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£46K£92K£138K£184K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • NPOW51%
  • Care20%
  • HIQILI6%
  • Handcraft Blends6%
  • Ayumi5%
  • EVOKE OCCU4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Clove Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Clove Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clove oil158K/yr
  • clove oil for toothache pain relief60K/yr
  • oil of cloves for toothache12K/yr
  • cloves oil9K/yr
  • clove oil for teeth5K/yr
  • clove oil for toothache8K/yr
  • oil of cloves7K/yr
  • organic clove oil5K/yr
  • clove oil organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Clove Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%

Very strong taste a bit unpleasant

Horrible taste

It tastes disgusting

Oral Hygiene10%−0.06

Not for teeth

Was having bad tooth

Not for oral use

Pain Relief-Overall8%

It does not always completely eliminate pain

Unfortunately it caused more pain

Pain

Tooth Sensitivity8%+1.84

Completely numbs the tooth

Did not ease tooth pain

Tooth pain

Smell6%

however it does have a strong smell

this oil smells VERY DILUTED

you can barely smell it at all

Love

Tooth Sensitivity24%+1.84

This is amazing at soothing toothache

Excellent for abating the pain of tooth ache

very effective, and it can be useful not only for toothache

Quality-Overall13%+0.89

Great product very pleased with purchase

Great price quality item

Excellent product

Advertised Vs Actual Product8%−0.08

Does what it says it does

Exactly as described

Did the job

Oral Hygiene7%−0.06

Very Handy dental care to have

provides a natural option for oral care

Great ease to use value for teeth problems

Value For Money7%+0.19

is excellent value for money

Excellent value for money

GOOD VALUE

Return

0.2% Return rate 21% Fixable by listing

Functionality-Overall14%▅█▁▆▁▁

Didn't work for me

doesn't work

Tooth Sensitivity14%▄▁▄█▁▁

Completely numbs the tooth

Did not ease tooth pain

Tooth pain

Advertised Vs Actual Product14%▆█▃█▁▁

It says organic in the title/description but it's not written in the bottle

Didnt read the info properly

The description on here is misleading

Oral Hygiene11%▃▄▁▁█▁

Not for teeth

Was having bad tooth

Not for oral use

Vegan/Organic9%▁▁██▁▁

FAQ

Common Clove Oil questions

Answered from the same tracked data.