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Clove Oil

prices mostly outside the sweet spot ($4.14–$9.19) — Clove Oil doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 51Growth 13Conversion 99Competition 11Returns 99Price range 0Avg price 18Brand share 30Review moat 23Quality gap 42
This niche Category average

Is Clove Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clove Oil is a £307K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.

Clove Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.8% over the last 90 days and 17.8% of searches end in a purchase.

£307K

revenue / yr

Units sold / yr50K
Search volume / yr-24.8%267K
Conversion rate17.8%
Avg price£6.44

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 33
Top-5 product click share87%
Open market13%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews7,373

Top Clove Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£46K£92K£138K£184K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • NPOW51%
  • Care20%
  • HIQILI6%
  • Handcraft Blends6%
  • Ayumi5%
  • EVOKE OCCU4%
  • Open — no brand owns it (3 brands, 9%)

Clove Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR17.8%Products9Brands9Top 5 Brands87%OOS Rate0.7%Rating4.5★Reviews7,373Avg BSR#56
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Clove Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • clove oil158K/yr
  • clove oil for toothache pain relief60K/yr
  • oil of cloves for toothache12K/yr
  • cloves oil9K/yr
  • clove oil for teeth5K/yr
  • clove oil for toothache8K/yr
  • oil of cloves7K/yr
  • organic clove oil5K/yr
  • clove oil organic3K/yr

What reviews say buyers love and hate about Clove Oil

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Tooth Sensitivity24%

This is amazing at soothing toothache

Quality-Overall13%

Great product very pleased with purchase

Advertised Vs Actual Product8%

Does what it says it does

Oral Hygiene7%

Very Handy dental care to have

Value For Money7%

is excellent value for money

What buyers complain about

71% of reviews
Taste-Overall22%

Very strong taste a bit unpleasant

Oral Hygiene10%

Not for teeth

Pain Relief-Overall8%

It does not always completely eliminate pain

Tooth Sensitivity8%

Completely numbs the tooth

Smell6%

however it does have a strong smell

Clove Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
14%
2Tooth Sensitivity
14%
3Advertised Vs Actual Product
14%
4Oral Hygiene
11%
5Vegan/Organic
9%

Common Clove Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clove Oil 40/100 on Amazon United Kingdom — Skip it. The niche generates £307K/yr across 9 tracked products. Search demand moved -24.8% over the last 90 days.
Search demand for Clove Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.