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closys mouthwash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 31Conversion 96Competition 5Returns 99Price range 63Avg price 79Brand share 0Review moat 24Quality gap 40

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.75

avg listing price — sweet spot $15–$100

Price range

Good£4.83–£32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,411.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£47K

£47K/yr · 22K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, closys mouthwash is a £47K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

closys mouthwash market data

Units sold / yr
2K–3K
avg 250–500/product
Revenue / yr
£34K–£42K
units × avg price
Conversion rate
13.0%
Avg BSR
#147
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
1.0%
Avg brand age
89 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • CloSYS64%
  • LuxPaks22%
  • UltraDEX11%
  • ACT3%

Demand

Weekly Amazon search volume, last 36 weeks — +4.5% search growth over the last 90 days.
500300Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top closys mouthwash search terms

  • closys mouthwash13K/yr
  • closys5K/yr
  • closys ultra sensitive mouthwash4K/yr
All search terms

Top closys mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£7K30%£14K45%£21K60%£28K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about closys mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene27%

“works well to improve oral health”

Quality-Overall9%

“This is a good quality product”

Value For Money8%

“value for price tag”

Advertised Vs Actual Product7%

“hopefully does the job”

Efficiency4%

“Always does very well”

Taste-Overall4%

“Also, it gets bonus points for not having any particular taste. good for people who dont like mint”

Flavor4%

“I like that this is flavourless”

Tooth Sensitivity3%

“Dr Ellie Phillips reccommends for treating dentine pain”

Pockets/Compartments3%

“ideal for gum pockets”

Ease Of Cleaning3%

“Great Mouthwash”

What buyers complain about

Taste-Overall23%

“Left an unpleasant taste”

Flavor8%

“Does not include flavour sachet”

Ingredients-Overall7%

“You are getting less than half the active ingredient strength of the original product”

Value For Money7%

“why so expensive”

Ease Of Use5%

“Not much use”

Advertised Vs Actual Product5%

“Misleading, picture has 0.05% floride”

Design-Overall3%

“Poorly designed bottle cap prone to snapping”

Leak-Proof3%

“Bottle had leaked”

Dilute/Watery3%

“Like water”

Stain Resistance3%

“The label at the back was stained from the leak”

Top return reasons

Leak-Proof32%
Advertised Vs Actual Product23%
Color7%
Size-Overall6%
Ingredients-Overall5%
Functionality-Overall5%
Oral Hygiene3%
Quality-Overall3%
Display-Overall3%
Flavor2%

Common questions

Is closys mouthwash profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 7 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (39/100).
How competitive is the closys mouthwash niche?
4 brands and 47 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in closys mouthwash?
Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.2%.
What does it cost to enter the closys mouthwash niche?
Listings span £4.83–£32.38; the average listing price is £16.75 (sweet spot $15–$100). The average incumbent carries 5,412 reviews — the moat a new listing must climb.