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Closys Mouthwash

Fail

The top 5 brands take 100% of clicks, so Closys Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£47K/yr22K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
94%top-5 click share · 4 brands · 47 sellers

Flapen Score

Closys Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Closys Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Closys Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Closys Mouthwash 22K times last year and spent an estimated £47K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
13.0%
Market size, estimated
£47Ka year
Top search term
closys mouthwash13K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £4.83 to £32.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £16.75 that is £4K to £8K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£4.83–£32.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #147 within Dental Care. It carries 5,412 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#147in Dental Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,412per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Closys Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • CloSYS64%
  • LuxPaks22%
  • UltraDEX11%
  • ACT3%

Demand

Closys Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Closys Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • closys mouthwash13K/yr
  • closys5K/yr
  • closys ultra sensitive mouthwash4K/yr

Reviews and returns

What reviews say buyers love and hate about Closys Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.05

Left an unpleasant taste

Absolutely no taste or smell

Has no taste

Flavor8%−0.06

Does not include flavour sachet

I've always struggled to find flavour free options

Ingredients-Overall7%−0.05

You are getting less than half the active ingredient strength of the original product

I find that not to be the case when I google the ingredients

Value For Money7%+0.56

why so expensive

on the expensive side

very highly priced

Ease Of Use5%−0.05

Not much use

Love

Oral Hygiene27%+1.66

works well to improve oral health

Significantly improved my oral health

Good product for oral health

Quality-Overall9%+0.75

This is a good quality product

Great product

Amazing product

Value For Money8%+0.56

value for price tag

Worth the money

Great price

Advertised Vs Actual Product7%−0.05

hopefully does the job

Item as described

Great product, works as claimed

Efficiency4%−0.01

Always does very well

Works well

Return

0.2% Return rate 40% Fixable by listing

Leak-Proof32%█▇██▆▄

Bottle had leaked

So it had been wrapped up after the leak and sent

ACT bottle had leaked

Advertised Vs Actual Product23%▄██▆▃▅

Misleading, picture has 0.05% floride

Color7%▁▁▁▇█▁
Size-Overall6%▆█▂▁▁▁
Ingredients-Overall5%▁▁▆▃█▁

You are getting less than half the active ingredient strength of the original product

I find that not to be the case when I google the ingredients

FAQ

Common Closys Mouthwash questions

Answered from the same tracked data.