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Clipper Oil

Fail

The top 5 products take 100% of clicks, so Clipper Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£232K/yr145K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 37 sellers

Flapen Score

Clipper Oil against its category

The dotted line is the Health & Personal Care average. Past it, Clipper Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipper Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clipper Oil 145K times last year and spent an estimated £232K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

25.1% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
25.1%
Market size, estimated
£232Ka year
Peak month
January1.4× the quietest month
Top search term
clipper oil49K searches a year

02 · Price

A sale here is worth £6.35.

Listings sell for £6.35 on average, from £3.41 to £8.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 10,000 to 12,500 of them. At £6.35 that is £64K to £79K a year per listing.

Average price
£6.35under the $15 to $100 sweet spot
Price range
£3.41–£8.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
10,000–12,500
Revenue per listing a year
£64K–£79K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #3 within Shaving & Hair Removal. It carries 7,489 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#3in Shaving & Hair Removal
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,489per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Clipper Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£174K£232K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Wahl90%
  • Totex5%
  • G Gabri5%

Demand

Clipper Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Clipper Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clipper oil49K/yr
  • hair clipper oil20K/yr
  • wahl clipper oil15K/yr
  • shaver oil9K/yr
  • clipper oil for hair trimmers9K/yr
  • oil for hair clippers6K/yr
  • electric shaver oil5K/yr
  • beard trimmer oil4K/yr
  • shaver lubricating oil5K/yr
  • wahl oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Clipper Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof33%

Better tiny bottles that leak everywhere which this one doesn't

It leaks, so buy something else

oil leaks everywhere

Size-Overall23%−0.01

Top doesn't fit properly

The tin is massive

It's big

Thickness14%+0.13

is very thin made for this job

Instructions/User Manual/Troubleshooting7%

it doesn't state this VITAL instruction

Natural Resource Wastage5%−0.02

Must have wasted 50%

Love

Quality-Overall23%+1.11

Great produce

Good quality

It's very high quality Trimmer oil

Advertised Vs Actual Product20%−0.03

Came as advertised

As described

Just what I wanted

Value For Money19%+0.59

Best price

Excellent value for money

Great value

Lubrication11%+1.10

Great lubricant

Great Clipper Oil

Good oil

Durability6%+0.57

Your clippers will stay better for longer with this product

Will last a life time for home users

Seems to work and will last years

Return

0.1% Return rate 58% Fixable by listing

Size-Overall58%█▆▅█▄▁

Top doesn't fit properly

The tin is massive

It's big

Value For Money8%▁▁▁▁█▁
Jamming/Clogging8%▁█▁▁▁▁
Functionality-Overall8%▁▁█▁▁▁
Quality-Overall8%▁▁▁▁█▁

FAQ

Common Clipper Oil questions

Answered from the same tracked data.