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Clif Bloks

Fail

The top 5 brands take 99% of clicks, so Clif Bloks is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£133K/yr75K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
77%top-5 click share · 6 brands · 40 sellers

Flapen Score

Clif Bloks against its category

The dotted line is the Health & Personal Care average. Past it, Clif Bloks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clif Bloks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clif Bloks 75K times last year and spent an estimated £133K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
12.1%
Market size, estimated
£133Ka year
Peak month
April6.8× the quietest month
Top search term
cliff blocks24K searches a year

02 · Price

A sale here is worth £14.66.

Listings sell for £14.66 on average, from £4.19 to £36.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.66 that is £4K to £7K a year per listing.

Average price
£14.66under the $15 to $100 sweet spot
Price range
£4.19–£36.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #256 within Diet & Nutrition. It carries 267 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
62%
Out of stock, average day
26.7%
Average rank
#256in Diet & Nutrition
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Clif Bloks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

40

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • CLIF Bar69%
  • Clif Bloks15%
  • Generic11%
  • Precision Hydration2%
  • Clif @ WOWOOO2%
  • Science in Sport1%
  • Open — no brand owns it (0%)

Demand

Clif Bloks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.8×

Search terms

Top Clif Bloks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cliff blocks24K/yr
  • clif bloks19K/yr
  • bloks energy chews11K/yr
  • clif shot bloks8K/yr
  • clif bloks energy chews7K/yr
  • cliff bloks3K/yr
  • bloks3K/yr

Reviews and returns

What reviews say buyers love and hate about Clif Bloks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.12

this is grossly excessive in price

So expensive

Not great value for money in my opinion

Advertised Vs Actual Product25%−0.13

Not as advertised

Not one box as per product image

Adhesion/Stickiness17%−0.14

very sticky too

Too Sticky

Ease Of Chewing/Swallowing3%−0.03

They are too chewy

Blood Sugar Level3%

Not sure what the sugar content is

Love

Energy Level17%+0.69

Brilliant energy bar

easy to carry good for energy great taste

Great energy pick me up

Ease Of Chewing/Swallowing15%−0.03

I use them for my long runs and races, and theyre really nice as they sort of melt in the mouth rather than requiring lots of chewing

Easy to chew

Good chews

Taste-Overall14%+0.28

The bloks taste nice

taste very nice

tasty

Quality-Overall13%−0.06

Brilliant product

Excellent item

Awesome product

Flavor8%+0.86

Very nice flavour

They taste like Turkish delight

Favourite flavour they go down really easy and I felt like they worked well on long distance runs

FAQ

Common Clif Bloks questions

Answered from the same tracked data.