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Clif Bloks

brand-locked demand (top 5 brands take 99% of clicks) — Clif Bloks doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 30Growth 14Conversion 95Competition 20Returns 100Price range 66Avg price 72Brand share 4Review moat 87Quality gap 33
This niche Category average

Is Clif Bloks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clif Bloks is a £133K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 44/100.

Clif Bloks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 12.1% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr10K
Search volume / yr-21.1%75K
Conversion rate12.1%
Avg price£14.66

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 40
Top-5 product click share77%
Open market1%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement23%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews267

Top Clif Bloks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

40

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • CLIF Bar69%
  • Clif Bloks15%
  • Generic11%
  • Precision Hydration2%
  • Clif @ WOWOOO2%
  • Science in Sport1%
  • Open — no brand owns it (0%)

Clif Bloks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR12.1%Products13Brands6Top 5 Brands99%OOS Rate26.7%Rating4.5★Reviews267Avg BSR#256
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.8×

Top Clif Bloks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cliff blocks24K/yr
  • clif bloks19K/yr
  • bloks energy chews11K/yr
  • clif shot bloks8K/yr
  • clif bloks energy chews7K/yr
  • cliff bloks3K/yr
  • bloks3K/yr

What reviews say buyers love and hate about Clif Bloks

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Energy Level17%

Brilliant energy bar

Ease Of Chewing/Swallowing15%

I use them for my long runs and races, and theyre really nice as they sort of melt in the mouth rather than requiring lots of chewing

Taste-Overall14%

The bloks taste nice

Quality-Overall13%

Brilliant product

Flavor8%

Very nice flavour

What buyers complain about

79% of reviews
Value For Money31%

this is grossly excessive in price

Advertised Vs Actual Product25%

Not as advertised

Adhesion/Stickiness17%

very sticky too

Ease Of Chewing/Swallowing3%

They are too chewy

Blood Sugar Level3%

Not sure what the sugar content is

Common Clif Bloks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clif Bloks 44/100 on Amazon United Kingdom — Skip it. The niche generates £133K/yr across 13 tracked products. Search demand moved -21.1% over the last 90 days.
Search demand for Clif Bloks on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 6.8× the quietest.