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Clear Whey Isolate

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +4.3% this quarter, so Clear Whey Isolate is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£543K/yr822K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
56%top-5 click share · 12 brands · 54 sellers

Flapen Score

Clear Whey Isolate against its category

The dotted line is the Health & Personal Care average. Past it, Clear Whey Isolate is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Whey Isolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clear Whey Isolate 822K times last year and spent an estimated £543K. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.

Searches, last 12 months
822K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
3.4%
Market size, estimated
£543Ka year
Peak month
May2.1× the quietest month
Top search term
clear whey protein299K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £11.92 to £32.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £19.35 that is £29K to £39K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£11.92–£32.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£39K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #125 within Diet & Nutrition. It carries 196 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
3.9%
Average rank
#125in Diet & Nutrition
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Clear Whey Isolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£109K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

54

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 87%

Open market

11%

  • Myprotein49%
  • Applied Nutrition23%
  • THE PROTEIN WORKS5%
  • Optimum Nutrition4%
  • ISOVIBE4%
  • Bulk3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Clear Whey Isolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Clear Whey Isolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear whey protein299K/yr
  • clear protein94K/yr
  • clear whey107K/yr
  • my protein clear whey58K/yr
  • clear protein powder45K/yr
  • vimto protein powder48K/yr
  • clear whey isolate27K/yr
  • myprotein clear whey24K/yr
  • clear whey protein powder19K/yr
  • protein juice19K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Whey Isolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.63

Not a great taste

Absolutely disgusting taste

Awful aftertaste

Sweetness9%−0.28

TOO SWEET

Its sugary

Just a little overdone on the sweetener for me

Nutritional Content7%+2.21

Not the best clear protein on the market

Its hard to believe its protein powder

I don't like the milky whey protein shakes

Value For Money6%

not worth it

This product is expensive

it is a little pricey

Flavor3%+0.38

Horrible nasty flavor

the flavours werent as in the picture

not a very strong flavour

Love

Taste-Overall29%+0.63

The taste is really refreshing

The taste is strong

Fantastic taste

Nutritional Content16%+2.21

Good amount of protein

Great protein powder

Great protein shake

Flavor11%+0.38

Subtle flavour

The flavour is really refreshing

Great flavour

Solubility5%+0.28

Mixes super easily

Mixes well,

It dissolves well

Blend/Ratio5%

Good taste, mixes well

Good taste and easy mix

Mixes well and is smooth enough

Return

0.0% Return rate 13% Fixable by listing

Taste-Overall26%▁█▃▅▃█

Not a great taste

Absolutely disgusting taste

Awful aftertaste

Flavor14%█▁▃▅▁▆

Horrible nasty flavor

the flavours werent as in the picture

not a very strong flavour

Vegan/Organic10%▁▁▁▇█▁
Advertised Vs Actual Product9%█▁▂▁▃▁

the amount of product is deceiving

The picture does not at all resemble the taste the product is supposed to have

doesn't look right

Nutritional Content9%▁█▁▁▁▁

Not the best clear protein on the market

Its hard to believe its protein powder

I don't like the milky whey protein shakes

FAQ

Common Clear Whey Isolate questions

Answered from the same tracked data.