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clear whey isolate

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 30Conversion 43Competition 48Returns 100Price range 83Avg price 86Brand share 32Review moat 90Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great195.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.35

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£11.92–£32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£543K

£543K/yr · 822K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, clear whey isolate is a £543K/yr Amazon United Kingdom market (822K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clear whey isolate market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
£581K–£774K
units × avg price
Conversion rate
3.4%
Avg BSR
#125
Page quality
0%
Prime
81%
Sponsored
81%
Out of stock
3.9%
Avg brand age
49 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

54

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 87%

Open market

11%

  • Myprotein49%
  • Applied Nutrition23%
  • THE PROTEIN WORKS5%
  • Optimum Nutrition4%
  • ISOVIBE4%
  • Bulk3%
  • Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top clear whey isolate search terms

  • clear whey protein299K/yr
  • clear protein94K/yr
  • clear whey107K/yr
  • my protein clear whey58K/yr
  • clear protein powder45K/yr
  • vimto protein powder48K/yr
  • clear whey isolate27K/yr
  • myprotein clear whey24K/yr
  • clear whey protein powder19K/yr
  • protein juice19K/yr
All search terms

Top clear whey isolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£27K10%£54K15%£81K20%£109K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about clear whey isolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“The taste is really refreshing”

Nutritional Content16%

“Good amount of protein”

Flavor11%

“Subtle flavour”

Solubility5%

“Mixes super easily”

Blend/Ratio5%

“Good taste, mixes well”

Quality-Overall4%

“Delightful product”

Sweetness4%

“not overly sweet”

Freshness3%

“Fresh”

Value For Money2%

“Worth a Purchase”

Advertised Vs Actual Product1%

“Does the job”

What buyers complain about

Taste-Overall17%

“Not a great taste”

Sweetness9%

“TOO SWEET”

Nutritional Content7%

“Not the best clear protein on the market”

Value For Money6%

“not worth it”

Flavor3%

“Horrible nasty flavor”

Solubility3%

“doesn't dissolve”

Advertised Vs Actual Product2%

“the amount of product is deceiving”

Smell2%

“the smell is like rotten peaches even added ice”

Artificial Sweeteners2%

“The artificial sweetener is just horrendous in this product”

Color1%

“Its brown not clear”

Top return reasons

Taste-Overall26%
Flavor14%
Vegan/Organic10%
Advertised Vs Actual Product9%
Nutritional Content9%
Ingredients-Overall7%
Sweetness5%
Size-Overall3%
Leak-Proof3%
Measurement/Reading Accuracy3%

Common questions

Is clear whey isolate profitable to sell on Amazon United Kingdom?
The niche generates £543K/yr across 32 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the clear whey isolate niche?
12 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in clear whey isolate?
Top complaints mined from reviews: Taste-Overall, Sweetness, Nutritional Content. The return rate is 0.0%.
When does demand for clear whey isolate peak?
Demand is steady year-round — the busiest month runs 2.1× the quietest.
What does it cost to enter the clear whey isolate niche?
Listings span £11.92–£32.71; the average listing price is £19.35 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.