Skip to content

Clear Plasters

Fail

Prices span $1.64–$9.54, mostly outside the sweet spot, so Clear Plasters is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£53K/yr63K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
57%top-5 click share · 10 brands · 58 sellers

Flapen Score

Clear Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Clear Plasters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clear Plasters 63K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
18.9%
Market size, estimated
£53Ka year
Peak month
August1.7× the quietest month
Top search term
waterproof plasters for swimming25K searches a year

02 · Price

A sale here is worth £4.42.

Listings sell for £4.42 on average, from £1.64 to £9.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.42 that is £2K to £3K a year per listing.

Average price
£4.42under the $15 to $100 sweet spot
Price range
£1.64–£9.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #65 within First Aid. It carries 1,968 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#65in First Aid
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,968per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clear Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

58

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

8%

  • Elastoplast68%
  • Nexcare5%
  • Leukoplast5%
  • TENERIS5%
  • ourmed4%
  • by Amazon4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Clear Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Clear Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof plasters for swimming25K/yr
  • elastoplast waterproof plasters24K/yr
  • waterproof plasters for wounds12K/yr
  • water proof plasters for wounds3K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness27%−0.16

Not very sticky

not very adhesive

They are sticky

Water Resistance13%−0.10

Its absolutely not water resistant

Not at all waterproof

Didn't stay waterproof

Value For Money7%+0.95

expensive

Expensive

Waste of money

Durability5%−0.01

came off sooner than expected

comes off in less than half an hour

They just fall off

Size-Overall3%+0.53

Not fit for purpose

They are small

The plasters are quite large at 76mm x 26mm or 3 inches by 1 inch

Love

Quality-Overall17%+1.67

Nice variety

Excellent product

Very well made

Adhesion/Stickiness16%−0.16

The adhesion is strong

The adhesive is strong

Good adhesion

Value For Money12%+0.95

Worth buying

Good value for money

Good Price

Water Resistance8%−0.10

they are waterproof

Excellently waterproofing

super waterproof

Advertised Vs Actual Product8%+0.54

As advertised

As described

True to the label

Return

0.0% Return rate 33% Fixable by listing

Size-Overall29%▁▆█▁▃▄

Not fit for purpose

They are small

The plasters are quite large at 76mm x 26mm or 3 inches by 1 inch

Water Resistance28%█▄▃█▃▄

Its absolutely not water resistant

Not at all waterproof

Didn't stay waterproof

Adhesion/Stickiness18%▆▂▂██▂

Not very sticky

not very adhesive

They are sticky

Quality-Overall7%▁▇▃▁▁█

Not good for the purpose

Bad quality

Rubbish

Value For Money5%▁▁▁▁▄█

expensive

Expensive

Waste of money

FAQ

Common Clear Plasters questions

Answered from the same tracked data.