Is clear plasters profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (46/100).

How competitive is the clear plasters niche?

10 brands and 58 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in clear plasters?

Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Value For Money. The return rate is 0.0%.

When does demand for clear plasters peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the clear plasters niche?

Listings span £1.64–£9.54; the average listing price is £4.42 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.

clear plasters

Skip it

Prices mostly outside the sweet spot ($1.64–$9.54) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,967.95

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£53K

£53K/yr · 63K searches

Avg price

Bad£4.42

avg listing price — sweet spot $15–$100

Price range

Bad£1.64–£9.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, clear plasters is a £53K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clear plasters market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £44K–£55K; units × avg price
Conversion rate: 18.9%
Avg BSR: #65
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 3.6%
Avg brand age: 40 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Elastoplast68%
Nexcare5%
Leukoplast5%
TENERIS5%
ourmed4%
by Amazon4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top clear plasters search terms

waterproof plasters for swimming25K/yr +40.8%12.7% conv.
elastoplast waterproof plasters24K/yr -4.6%18.0% conv.
waterproof plasters for wounds12K/yr -5.3%7.8% conv.
water proof plasters for wounds3K/yr +33.7%11.1% conv.

All search terms

Top clear plasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elastoplast Aqua Protect 20 Strips

Elastoplast£2.984.4★2,171 rev

Elastoplast Waterproof XL Med+ Dressings (5 Pieces) Pack of First Aid Plasters Large Plasters for Post-Operative Wounds Waterproof Sterile Dressing for Wounds 0% Latex Flexible Material Clear

Elastoplast£2.874.5★1,092 rev

Elastoplast Extra Flexible Fabric Plaster Strips (40 Pieces) Extra Flexible Fabric Breathable Large Plasters Water-Repellent Strong Adhesion Tan

Elastoplast£2.024.7★5,106 rev

Elastoplast Water Resistant Plasters (40 Pieces) Dirt and Water Resistant Strip Bandage Waterproof Bandage Strong Adhesion All-Purpose First Aid Plasters Various Sized Tan

Elastoplast£2.024.6★1,429 rev

Nexcare Max Hold Waterproof Bandages Assorted 40 Count (Clear) / 40 Count

Nexcare£7.794.3★8,403 rev

Newest

by launch date

Waterproof Dressings for Wounds Waterproof Plasters for Swimming and Daily Use Clear Plasters and Adhesive Wound Dressing Bandages and Dressings in Two Sizes with White PU Film 6x7cm and 9x15cm

KxrTpx£8.022 rev

4mo ago

ELASTOPLAST Tough Strip Plaster 76X26 16 PCS

Elastoplast£3.2738 rev

4mo ago

Teneris Aqua Waterproof Plasters - Pack of 100 Transparent Hypoallergenic Latex-Free Wound Dressings for Cuts Blisters & Grazes Washproof Second-Skin Plasters for Everyday Protection

TENERIS£4.5286 rev

9mo ago

Teneris Universal Plasters - Pack of 100 Waterproof Hypoallergenic Latex-Free PE Wound Dressings with Strong Adhesive for Cuts Blisters & Grazes for Everyday Protection

TENERIS£4.6130 rev

9mo ago

Second Skin Plasters 15cmx5m Waterproof Dressings for Wounds

Pddenality£7.5121 rev

1y ago

What buyers say about clear plasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Nice variety”

Adhesion/Stickiness16%

“The adhesion is strong”

Value For Money12%

“Worth buying”

Water Resistance8%

“they are waterproof”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall6%

“All sizes”

Durability4%

“The material seems fairly durable rather than flimsy”

Ease Of Use3%

“easy to use”

Efficiency2%

“Effective to some extent”

Flexibility2%

“Yes they are extra flexible”

What buyers complain about

Adhesion/Stickiness27%

“Not very sticky”

Water Resistance13%

“Its absolutely not water resistant”

Value For Money7%

“expensive”

Durability5%

“came off sooner than expected”

Size-Overall3%

“Not fit for purpose”

Allergies3%

“Allergy”

Quality-Overall3%

“Not good for the purpose”

Ease Of Use3%

“only thing is that theyre hard to put on”

Washability2%

“These are decent plasters however I found that they didn't stay on for much longer after washing than regular plasters”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall29%

Water Resistance28%

Adhesion/Stickiness18%

Quality-Overall7%

Value For Money5%

Advertised Vs Actual Product3%

Skin Health2%

Contamination2%

Functionality-Overall2%

Grip2%

Common questions

Is clear plasters profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (46/100).
How competitive is the clear plasters niche?: 10 brands and 58 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in clear plasters?: Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Value For Money. The return rate is 0.0%.
When does demand for clear plasters peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the clear plasters niche?: Listings span £1.64–£9.54; the average listing price is £4.42 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.