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Cla

Fail

Prices span $4.88–$14.21, mostly outside the sweet spot, so Cla is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£25K/yr502K searches / yr
90-day growth
+147.4%search demand this quarter
Competition
89%top-5 click share · 6 brands · 18 sellers

Flapen Score

Cla against its category

The dotted line is the Health & Personal Care average. Past it, Cla is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cla market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cla 502K times last year and spent an estimated £25K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +147.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
+147.4%
Conversion, latest week
0.5%
Market size, estimated
£25Ka year
Peak month
June5.0× the quietest month
Top search term
cla496K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £4.88 to £14.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.64 that is £3K to £5K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£4.88–£14.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #6 within Essential Fatty Acids. It carries 734 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#6in Essential Fatty Acids
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
734per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Cla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Horbäach30%
  • WeightWorld21%
  • Iron Labs Nutrition19%
  • ALPHA0117%
  • Applied Nutrition9%
  • Zenement4%
  • Open — no brand owns it (0%)

Demand

Cla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 5.0×

Search terms

Top Cla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cla496K/yr
  • cla supplement5K/yr
  • cla supplement weight loss1K/yr

Reviews and returns

What reviews say buyers love and hate about Cla

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

The pills are larger than I thought

even though the are quite big pills

Acid Regulator/Stomach Ache Relief10%+0.29

I have a very sensitive stomach

Functionality-Overall10%−0.15

don't think it works

Vegan/Organic5%+0.14

making it unsuitable for vegans or vegetarians

Dosage5%+0.14

multiple softgels are required daily

Love

Advertised Vs Actual Product18%−0.02

as described

product is as it should be

Just what I was looking for

Weight Loss18%+1.71

I'm convinced this has helped me shift a few extra pounds

have lost a good amount of weight in a short space of time

Weight loss

Quality-Overall12%+1.08

Good Quality CLA

Great product

Quality

Value For Money9%−0.11

a brilliant price

great for the value

Energy Level7%+0.60

Energy booster

Higher energy and easy to use

FAQ

Common Cla questions

Answered from the same tracked data.