Skip to content

Citrulline Malate

prices mostly outside the sweet spot ($6.52–$16.42) — Citrulline Malate doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 26Growth 17Conversion 96Competition 19Returns 100Price range 14Avg price 43Brand share 24Review moat 44Quality gap 53
This niche Category average

Is Citrulline Malate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citrulline Malate is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Citrulline Malate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 14.3% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr8K
Search volume / yr-15.8%66K
Conversion rate14.3%
Avg price£11.13

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 22
Top-5 product click share77%
Open market10%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,100

Top Citrulline Malate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Applied Nutrition28%
  • Bulk22%
  • ALPHA0122%
  • BANDINI12%
  • Peak Supps6%
  • WeightWorld5%
  • Open — no brand owns it (2 brands, 5%)

Citrulline Malate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR14.3%Products12Brands8Top 5 Brands90%OOS Rate3.2%Rating4.4★Reviews2,100Avg BSR#12
2K1KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Citrulline Malate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citrulline malate52K/yr
  • citrulline malate powder7K/yr
  • l citrulline malate4K/yr
  • l-citrulline malate3K/yr

What reviews say buyers love and hate about Citrulline Malate

What buyers mention most, as a share of all reviews.

What buyers love

61% of reviews
Quality-Overall17%

Great quality + quick delivery

Value For Money8%

Worth it

Blood Pressure6%

Blood flow great

Energy Level6%

I feel as though I have a bit more energy

Strength5%

Effective

What buyers complain about

58% of reviews
Smell12%

earthy smell that I found extremely unpleasant

Functionality-Overall10%

Not worked for me

Taste-Overall9%

The taste is a little tart

Sour8%

It does have that natural sour tang because of the malate

Side Effects7%

it had immediate effects

Common Citrulline Malate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citrulline Malate 42/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 12 tracked products. Search demand moved -15.8% over the last 90 days.
Search demand for Citrulline Malate on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.