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Citrulline Malate

Fail

Prices span $6.52–$16.42, mostly outside the sweet spot, so Citrulline Malate is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£105K/yr66K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
77%top-5 click share · 8 brands · 22 sellers

Flapen Score

Citrulline Malate against its category

The dotted line is the Health & Personal Care average. Past it, Citrulline Malate is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citrulline Malate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citrulline Malate 66K times last year and spent an estimated £105K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
14.3%
Market size, estimated
£105Ka year
Peak month
March1.5× the quietest month
Top search term
citrulline malate52K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £6.52 to £16.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.13 that is £3K to £6K a year per listing.

Average price
£11.13under the $15 to $100 sweet spot
Price range
£6.52–£16.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #12 within Amino Acids. It carries 2,100 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#12in Amino Acids
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,100per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Citrulline Malate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Applied Nutrition28%
  • Bulk22%
  • ALPHA0122%
  • BANDINI12%
  • Peak Supps6%
  • WeightWorld5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Citrulline Malate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Citrulline Malate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citrulline malate52K/yr
  • citrulline malate powder7K/yr
  • l citrulline malate4K/yr
  • l-citrulline malate3K/yr

Reviews and returns

What reviews say buyers love and hate about Citrulline Malate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.19

earthy smell that I found extremely unpleasant

mine smelled very bad for some reason

Smells like puke

Functionality-Overall10%−0.15

Not worked for me

Did not work for

Taste-Overall9%0.00

The taste is a little tart

the taste blows your nuts off

it's almost tasteless

Sour8%−0.06

It does have that natural sour tang because of the malate

it does have a slightly sour taste when mixed with water

Malate form is very sour

Side Effects7%−0.01

it had immediate effects

saw no effects

Love

Quality-Overall17%+0.61

Great quality + quick delivery

A high-quality, convenient supplement for anyone serious about fitness

Excellent product

Value For Money8%

Worth it

Great item of a great price

low price

Blood Pressure6%+0.67

Blood flow great

it helped to lower my blood pressure

Very good at getting blood to the right places

Energy Level6%

I feel as though I have a bit more energy

Definitely got a boost of energy

Helps with energy

Strength5%

Effective

Strength good and good value

Great, potent product

FAQ

Common Citrulline Malate questions

Answered from the same tracked data.