citrulline malate
Skip itPrices mostly outside the sweet spot ($6.52–$16.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,099.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 66K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Price range
Bad£6.52–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citrulline malate is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
citrulline malate market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.2%
- Avg brand age
- 55 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
22
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Applied Nutrition28%
- Bulk22%
- ALPHA0122%
- BANDINI12%
- Peak Supps6%
- WeightWorld5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top citrulline malate search terms
- citrulline malate52K/yr
- citrulline malate powder7K/yr
- l citrulline malate4K/yr
- l-citrulline malate3K/yr
Top citrulline malate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)
Applied Nutrition£10.804.6★218 rev
Bulk Citrulline Malate 500 g
Bulk£7.944.2★456 rev
L-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.784.3★19 rev
Bandini Citrulline Malate 2:1 500g Powder | 3g Daily Dose - 166 Servings | L-Citrulline Malate Nitric Oxide Enhancer | Pre-Workout Supplement for Athletes | Unflavoured Essential Amino Acid | Vegan
BANDINI£14.764.5★559 rev
L-Citrulline Malate 1500mg with BioPerine - 90 Vegan Capsules - High Strength Fermented Amino Acid Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.524.5★156 rev
Newest
by launch dateApplied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)
Applied Nutrition£10.80218 rev
L Citrulline 3000mg - 240 L-Citrulline Capsules - 2 Months Supply
WeightWorld£16.421,331 rev
Bandini Citrulline Malate 2:1 500g Powder | 3g Daily Dose - 166 Servings | L-Citrulline Malate Nitric Oxide Enhancer | Pre-Workout Supplement for Athletes | Unflavoured Essential Amino Acid | Vegan
BANDINI£14.76559 rev
Bandini CITRULLINE Malate 90 Tablets 3000 mg per Daily Dose - Extra-High Dosage (1 Month Coverage) - 100% Vegan L-Citrulline from Fermentation - Citrullin for Athletes and Bodybuilders
BANDINI£8.801,292 rev
L-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.7819 rev
Trending
90-day click momentumL-Citrulline Malate Powder 500g Unflavoured 5 Grams per Serving Vegan Fermented Amino Acid Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.784.3★
Nitrosurge Pre Workout Powder - 6g L-Citrulline 3.2g Beta Alanine 2.5g Betaine Anhydrous 360mg Caffeine Anhydrous - 30 Servings Blue Raspberry
Jacked Factory£15.404.3★
Bulk Citrulline Malate 500 g
Bulk£7.944.2★
Applied Nutrition Citrulline Malate 2:1 | 3000mg per Serving Nitric Oxide Booster Amino Acid Powder Supports Muscle Recovery Improves Performance Vegan Gluten Free (300g - 100 Servings) (Unflavoured)
Applied Nutrition£10.804.6★
L-Citrulline Malate 1500mg with BioPerine - 90 Vegan Capsules - High Strength Fermented Amino Acid Supplement - 45 Day Supply - Resealable and Recyclable Pouch by Alpha01
ALPHA01£6.524.5★
What buyers say about citrulline malate
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality + quick delivery”
“Worth it”
“Blood flow great”
“I feel as though I have a bit more energy”
“Effective”
“Pure L-citrulline malate powder, the 2:1 citrulline-to-malate ratio is the commonly used standard, and the fact that its fermented, unflavoured, and free from fillers will appeal to anyone who like me prefers to control exactly what theyre consuming”
“digestive transit will improve”
“Relaxes and very good after gym”
“Simple to use”
“Mixing it up is a breeze - it dissolves cleanly in water or juice”
What buyers complain about
“earthy smell that I found extremely unpleasant”
“Not worked for me”
“The taste is a little tart”
“It does have that natural sour tang because of the malate”
“it had immediate effects”
“Turns out their ingredients are bad”
“Rubbish”
“come with a slightly higher price”
“I don't really like taking large pills”
“As it's unflavoured there's no taste”
Common questions
- Is citrulline malate profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 12 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the citrulline malate niche?
- 8 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in citrulline malate?
- Top complaints mined from reviews: Smell, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for citrulline malate peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the citrulline malate niche?
- Listings span £6.52–£16.42; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.