citronella tea lights
Worth a lookShows demand growing +870.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+870.7%90-day search growth — must beat 0% to launch
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good865.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 21K searches
Price range
Bad£2.55–£13.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citronella tea lights is a £32K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
citronella tea lights market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £34K–£40K
- units × avg price
- Conversion rate
- 23.0%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 5.0%
- Avg brand age
- 42 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
48
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Price's26%
- Zuvo14%
- Generic13%
- Pride Home & Garden12%
- DECO EXPRESS10%
- ZOPPER9%
- Open — no brand owns it (6 brands, 16%)
Demand
Weekly Amazon search volume, last 46 weeks — +870.7% search growth over the last 90 days.Top citronella tea lights search terms
- citronella tea lights16K/yr
- citronella tealights3K/yr
- citronella tea lights outdoor2K/yr
Top citronella tea lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prices Candles Citronella Scented Tealights Pack of 100 Long Burning Outdoor Tea Lights for Garden BBQ Camping Patio & Outdoor Dining
Price's£7.964.3★9,784 rev
Effective Mosquito Repellent | Insects Repellent for Indoor |Citronella Insect Repellent for Outdoor | Insects Wipeout Kit | Lemon Scented (4 Hours - Pack of 20 Tealights)
Generic£3.553.9★104 rev
Zuvo Citronella Tealights - Pack of 25 4-Hour Burn Scented Candles for Indoor & Outdoor Use Insect-Repellent Tea Lights for Patio Garden & Home Yellow
Zuvo£3.914.2★293 rev
PHG Fresh Scented Tealight Candle Set - 7 Hour Burn Time | Premium Quality Citronella Tealights for Home Decoration
Pride Home & Garden£5.744.3★43 rev
Prices Candles Citronella Maxi Tealights Pack of 4 Long Burning 10 Hour Outdoor Wax Tea Lights Garden Patio Camping Home Ambient Candle
SENTINEL£2.864.4★1,111 rev
Newest
by launch date
50 Pack Citronella Tea Light Candles 4-Hour Burn Mosquito Candle for Outdoor & Indoor Use Yellow Insect-Repellent Citronella Candles for Patio Garden Camping Home
ugbem£13.394 rev
Citronella Candle Outdoor Tea Lights Candles Set 132 Hours Burning -Garden Outdoor Candle Set of 12 - Total 25OZ - Natural Soy Wax - Citronella Candles Gift Ideal for Camping Patio Yard Home Décor
OFUN£11.4079 rev
Effective Mosquito Repellent | Insects Repellent for Indoor |Citronella Insect Repellent for Outdoor | Insects Wipeout Kit | Lemon Scented (4 Hours - Pack of 20 Tealights)
Generic£3.55104 rev
Zuvo Citronella Tealights - Pack of 25 4-Hour Burn Scented Candles for Indoor & Outdoor Use Insect-Repellent Tea Lights for Patio Garden & Home Yellow
Zuvo£3.91293 rev
Zuvo Citronella Tealights Pack of 50 4-Hour Burn | Insect-Repellent Scented Tea Lights for Indoor & Outdoor Use | Anti-Mosquito Candles for Garden Patio & Home
Zuvo£5.47293 rev
Trending
90-day click momentum50 Pack Citronella Tea Light Candles 4-Hour Burn Mosquito Candle for Outdoor & Indoor Use Yellow Insect-Repellent Citronella Candles for Patio Garden Camping Home
ugbem£13.393.6★
PHG Fresh Scented Tealight Candle Set - 7 Hour Burn Time | Premium Quality Citronella Tealights for Home Decoration
Pride Home & Garden£5.744.3★
50 Pack Citronella Tealight Candles Scented Tea Lights for Indoor & Outdoor Use Garden Patio BBQ Camping Parties & Summer Evenings Long Burning Tealights
ZOPPER£6.614.0★
Prices Candles Citronella Scented Tealights Pack of 100 Long Burning Outdoor Tea Lights for Garden BBQ Camping Patio & Outdoor Dining
Price's£7.964.3★
Prices Candles Citronella Tealights Pack of 10 Natural Scented Tea Light Candles Outdoor Candles for Garden Patio BBQ Camping and Summer Evenings
Price's£2.553.9★
What buyers say about citronella tea lights
What buyers praise and complain about, mined from review topics.What buyers love
“Strong scents and does the job”
“They are fairly priced”
“Good quality tealights for summer nights outside”
“Great candles”
“Exactly as advertised”
“They kept the bugs at bay”
“Effective”
“Its 10.55pm and I lit these two just after 7.30pm and theyre still going strong”
What buyers complain about
“Artificial fragrance”
“Not worth the money”
“Absolute rubbish”
“couldn't recommend them as a fly deterrent”
“the ones that did keep going seemed to burn for a reasonable time”
“very tiny”
“They dont work”
“wont last very long”
“They are very difficult to light”
Top return reasons
Common questions
- Is citronella tea lights profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +870.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the citronella tea lights niche?
- 12 brands and 48 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in citronella tea lights?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the citronella tea lights niche?
- Listings span £2.55–£13.39; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.