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Citronella Tea Lights

Citronella Tea Lights shows demand growing +870.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

58
Worth a look
Market size 8Growth 100Conversion 100Competition 27Returns 99Price range 0Avg price 19Brand share 51Review moat 66Quality gap 83
This niche Category average

Is Citronella Tea Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Tea Lights is a £32K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.

Citronella Tea Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +870.7% over the last 90 days and 23.0% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr6K
Search volume / yr+870.7%21K
Conversion rate23.0%
Avg price£6.73

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 48
Top-5 product click share69%
Open market25%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews865

Top Citronella Tea Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

48

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Price's26%
  • Zuvo14%
  • Generic13%
  • Pride Home & Garden12%
  • DECO EXPRESS10%
  • ZOPPER9%
  • Open — no brand owns it (6 brands, 16%)

Citronella Tea Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR23.0%Products17Brands12Top 5 Brands75%OOS Rate5.0%Rating4.2★Reviews865Avg BSR#179
2K1KHoliday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Citronella Tea Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella tea lights16K/yr
  • citronella tealights3K/yr
  • citronella tea lights outdoor2K/yr

What reviews say buyers love and hate about Citronella Tea Lights

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell35%

Strong scents and does the job

Value For Money24%

They are fairly priced

Quality-Overall10%

Good quality tealights for summer nights outside

Brightness/Shine/Glow8%

Great candles

Advertised Vs Actual Product8%

Exactly as advertised

What buyers complain about

93% of reviews
Smell36%

Artificial fragrance

Value For Money13%

Not worth the money

Quality-Overall13%

Absolute rubbish

Pest/Insect Control8%

couldn't recommend them as a fly deterrent

Flammable7%

the ones that did keep going seemed to burn for a reasonable time

Citronella Tea Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
30%
2Flammable
20%
3Value For Money
20%
4Leak-Proof
10%
5Durability
10%

Common Citronella Tea Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Tea Lights 58/100 on Amazon United Kingdom — Worth a look. The niche generates £32K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +870.7% over the last 90 days.
Citronella Tea Lights buyers on Amazon United Kingdom complain most about Smell, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.