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Citronella Tea Lights

Maybe

Search demand grew +870.7% this quarter. But prices span $2.55–$13.39, mostly outside the sweet spot, so Citronella Tea Lights is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£32K/yr21K searches / yr
90-day growth
+870.7%search demand this quarter
Competition
69%top-5 click share · 12 brands · 48 sellers

Flapen Score

Citronella Tea Lights against its category

The dotted line is the Health & Personal Care average. Past it, Citronella Tea Lights is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Tea Lights 21K times last year and spent an estimated £32K. The top 5 brands take 75% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

23.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +870.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+870.7%
Conversion, latest week
23.0%
Market size, estimated
£32Ka year
Top search term
citronella tea lights16K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £2.55 to £13.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.73 that is £673 to £2K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£2.55–£13.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£673–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #179 within Alternative Medicine. It carries 865 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
5.0%
Average rank
#179in Alternative Medicine
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Citronella Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

48

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Price's26%
  • Zuvo14%
  • Generic13%
  • Pride Home & Garden12%
  • DECO EXPRESS10%
  • ZOPPER9%
  • Open — no brand owns it (6 brands, 16%)

Demand

Citronella Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 40.2× · 11 of 12 months tracked

Search terms

Top Citronella Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella tea lights16K/yr
  • citronella tealights3K/yr
  • citronella tea lights outdoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell36%−0.21

Artificial fragrance

disappointed that there is no actual smell / aroma

there is zero odour

Value For Money13%+2.78

Not worth the money

they are not worth the money since they quickly become inconvenient

Quality-Overall13%+0.18

Absolute rubbish

Much more inferior than they used to be

Rubbish

Pest/Insect Control8%−0.03

couldn't recommend them as a fly deterrent

Flammable7%−0.12

the ones that did keep going seemed to burn for a reasonable time

the flames go out almost immediately

Love

Smell35%−0.21

Strong scents and does the job

Good wicks,nice smell

Lovely smell

Value For Money24%+2.78

They are fairly priced

Good Price

Great value for money

Quality-Overall10%+0.18

Good quality tealights for summer nights outside

Good quality

Great quality at an excellent price

Brightness/Shine/Glow8%+0.40

Great candles

Good quality candles

Long lasting T light

Advertised Vs Actual Product8%+1.53

Exactly as advertised

Just as described

Return

0.1% Return rate 0% Fixable by listing

Smell30%▁▁▁█▁▁

Artificial fragrance

disappointed that there is no actual smell / aroma

there is zero odour

Flammable20%▁▁▁▁██

the ones that did keep going seemed to burn for a reasonable time

the flames go out almost immediately

Value For Money20%

Not worth the money

they are not worth the money since they quickly become inconvenient

Leak-Proof10%
Durability10%▁▁█▁▁▁

wont last very long

not long lasting

FAQ

Common Citronella Tea Lights questions

Answered from the same tracked data.