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Citronella Spray

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $60K a year here, so Citronella Spray is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 48
Market size
£60K/yr76K searches / yr
90-day growth
+166.5%search demand this quarter
Competition
60%top-5 click share · 16 brands · 47 sellers

Flapen Score

Citronella Spray against its category

The dotted line is the Health & Personal Care average. Past it, Citronella Spray is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Spray 76K times last year and spent an estimated £60K. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +166.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+166.5%
Conversion, latest week
8.5%
Market size, estimated
£60Ka year
Peak month
July7.7× the quietest month
Top search term
citronella spray65K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £3.84 to £19.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.24 that is £2K to £5K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£3.84–£19.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #52 within Alternative Medicine. It carries 787 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
0.7%
Average rank
#52in Alternative Medicine
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
787per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Citronella Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

47

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

28%

  • Aroma Energy20%
  • NAF14%
  • Wilson inc12%
  • DD teck10%
  • Neal's Yard Remedies9%
  • SCENTORINI7%

Demand

Citronella Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Citronella Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella spray65K/yr
  • citronella spray for humans4K/yr
  • citronella body spray5K/yr
  • citronella oil spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.38

Doesn't work

No effect

Did not work at all for me

Smell18%+1.70

Very subtle scent

Smells like a bathroom cleaner

Weak smell

Value For Money15%−0.09

Its relatively expensive compared to other brands

Waste of money

Expensive

Size-Overall6%−0.03

Small in size

Its a tiny bottle

The column is too small to see the effectiveness of the product

Quality-Overall3%+0.46

Cheap and nasty

Absolute rubbish

Love

Smell32%+1.70

Pleasant smell

The fragrance is quite pleasant

It smells fresh

Pest/Insect Control11%+0.94

Effective anti insect spray

This product is super effective against insects

Keeps the flies away

Quality-Overall10%+0.46

Great product

Good Item

Wery Good

Efficiency7%+0.57

it's so effective

It works

Worked well on holiday

Advertised Vs Actual Product7%+0.21

Does what it says

Seems to do the job

exactly as described

Return

0.2% Return rate 15% Fixable by listing

Functionality-Overall30%▄▅█▃▅▃

Doesn't work

No effect

Did not work at all for me

Leak-Proof22%▆▁▃▆▅█

That and the cap leaks a bit onto your hand when you spray it

Leaked during delivery

Just open bag to pack to find product has leaked out

Smell10%▅▁▁██▅

Very subtle scent

Smells like a bathroom cleaner

Weak smell

Size-Overall9%▁▇▁█▃▇

Small in size

Its a tiny bottle

The column is too small to see the effectiveness of the product

Spray/Flow6%▁▁▁▇█▄

FAQ

Common Citronella Spray questions

Answered from the same tracked data.