citronella spray
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+166.5%90-day search growth — must beat 0% to launch
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good786.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Price range
Okay£3.84–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, citronella spray is a £60K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
citronella spray market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 0.7%
- Avg brand age
- 56 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
47
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
28%
- Aroma Energy20%
- NAF14%
- Wilson inc12%
- DD teck10%
- Neal's Yard Remedies9%
- SCENTORINI7%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +166.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Top citronella spray search terms
- citronella spray65K/yr
- citronella spray for humans4K/yr
- citronella body spray5K/yr
- citronella oil spray2K/yr
Top citronella spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citronella & Lemongrass Oil Body Spray 10ml - Natural essential oils skin care friendly
Aroma Energy£4.264.3★853 rev
NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil
NAF£9.854.3★2,300 rev
DD Teck Essential Oil Insect Repellent Spray 100ml Lemongrass & Citronella Natural Body Oil for Mosquito Fly & Gnat Protection Ideal for Camping Hiking & Outdoor Use 100ml Spray
DD teck£6.944.2★405 rev
Natural Citronella Spray Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (250ml)
Wilson inc£10.014.2★38 rev
Neals Yard Remedies Citronella Formula Cooling Body Freshener Spray With Citrus Extracts Essential Oils & Vitamin C 100ml
Neal's Yard Remedies£11.224.3★167 rev
Newest
by launch date
Skin Shield Mosquito Repellent & Hydrating Spray for People and Kids Citronella & Lemongrass DEET-Free Natural Bug Spray for Body 100ml
THE NATURALLY KIND CO£9.318 rev
DERDUFT Citronella Spray 2 x 100ml Fresh Summer Outdoor Spray for Garden Patio Camping Hiking Travel Easy to Carry and Use DEET-Free
DERDUFT£8.881 rev
Natural Citronella Spray Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (250ml)
Wilson inc£10.0138 rev
Natural Citronella Spray- 500ml Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (500ml)
Wilson inc£10.8814 rev
SCENTORINI Citronella Room Spray Lemongrass Fragrance for Indoor Outdoor Garden Camping 2 Pack Total 200ml
SCENTORINI£7.8024 rev
Trending
90-day click momentumSkin Shield Mosquito Repellent & Hydrating Spray for People and Kids Citronella & Lemongrass DEET-Free Natural Bug Spray for Body 100ml
THE NATURALLY KIND CO£9.313.5★
DERDUFT Citronella Spray 2 x 100ml Fresh Summer Outdoor Spray for Garden Patio Camping Hiking Travel Easy to Carry and Use DEET-Free
DERDUFT£8.885.0★
Scent-Hi Citronella Spray 2 Pack 100ml - Lemongrass Spray with Essential Oil Fragrance Mist for Indoor Outdoor Use Home Patio Camping Balcony Summer Spray
Scent-Hi£7.044.1★
Natural Citronella Spray- 500ml Plant-Based Insect Repellent & Outdoor Freshener Long-Lasting Protection for Home Garden Camping & Pets Eco-Friendly Non-Toxic Formula (500ml)
Wilson inc£10.884.0★
Naissance Citronella Essential Oil (No. 182) - 100ml - Pure Natural and Undiluted - for Aromatherapy Massage Blend & Diffusers - Calming and Refreshing Aroma
Naissance£7.434.6★
What buyers say about citronella spray
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasant smell”
“Effective anti insect spray”
“Great product”
“it's so effective”
“Does what it says”
“Great size”
“Good strong spray”
“I was happy to use it indoors as its non toxic”
“Natural product”
“The price of £10.49 for a 500ml bottle I feel is good value”
What buyers complain about
“Doesn't work”
“Very subtle scent”
“Its relatively expensive compared to other brands”
“Small in size”
“Cheap and nasty”
“That and the cap leaks a bit onto your hand when you spray it”
“Try insect repellent rebranded as room spray”
“Doesn't work for my horses”
“That makes it pretty impractical”
“That's why there are outdoor images in the ad”
Top return reasons
Common questions
- Is citronella spray profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +166.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the citronella spray niche?
- 16 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in citronella spray?
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.2%.
- When does demand for citronella spray peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
- What does it cost to enter the citronella spray niche?
- Listings span £3.84–£19.00; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.