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Citronella Spray

Citronella Spray shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

62
Worth a look
Market size 15Growth 96Conversion 81Competition 42Returns 99Price range 26Avg price 27Brand share 66Review moat 68Quality gap 80
This niche Category average

Is Citronella Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Spray is a £60K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Citronella Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +166.5% over the last 90 days and 8.5% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr6K
Search volume / yr+166.5%76K
Conversion rate8.5%
Avg price£9.24

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers16 · 47
Top-5 product click share60%
Open market35%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews787

Top Citronella Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

47

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

28%

  • Aroma Energy20%
  • NAF14%
  • Wilson inc12%
  • DD teck10%
  • Neal's Yard Remedies9%
  • SCENTORINI7%

Citronella Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR8.5%Products20Brands16Top 5 Brands65%OOS Rate0.7%Rating4.2★Reviews787Avg BSR#52
5K4KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Top Citronella Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella spray65K/yr
  • citronella spray for humans4K/yr
  • citronella body spray5K/yr
  • citronella oil spray2K/yr

What reviews say buyers love and hate about Citronella Spray

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Smell32%

Pleasant smell

Pest/Insect Control11%

Effective anti insect spray

Quality-Overall10%

Great product

Efficiency7%

it's so effective

Advertised Vs Actual Product7%

Does what it says

What buyers complain about

79% of reviews
Functionality-Overall25%

Doesn't work

Smell18%

Very subtle scent

Value For Money15%

Its relatively expensive compared to other brands

Size-Overall6%

Small in size

Quality-Overall3%

Cheap and nasty

Citronella Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Leak-Proof
22%
3Smell
10%
4Size-Overall
9%
5Spray/Flow
6%

Common Citronella Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Spray 62/100 on Amazon United Kingdom — Worth a look. The niche generates £60K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +166.5% over the last 90 days.
Search demand for Citronella Spray on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 7.7× the quietest.