Is citronella oil profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +263.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the citronella oil niche?

21 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in citronella oil?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.3%.

When does demand for citronella oil peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.6× the quietest.

What does it cost to enter the citronella oil niche?

Listings span £3.30–£23.50; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 3,300 reviews — the moat a new listing must climb.

citronella oil

Worth a look

Shows demand growing +263.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+263.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.30–£23.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£157K

£157K/yr · 165K searches

Review moat

Okay3,299.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.40

avg listing price — sweet spot $15–$100

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, citronella oil is a £157K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

citronella oil market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £148K–£185K; units × avg price
Conversion rate: 12.8%
Avg BSR: #78
Page quality: 0%
Prime: 79%
Sponsored: 86%
Out of stock: 5.3%
Avg brand age: 60 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

33%

Handcraft Blends15%
Quebec15%
nikura14%
MAYJAM9%
HIQILI8%
freshskin beauty ltd7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +263.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Open Trend

Top citronella oil search terms

citronella oil141K/yr +303.0%11.6% conv.
citronella essential oil15K/yr +71.8%14.3% conv.
citronella oil for mosquito repellent5K/yr +264.5%9.6% conv.
citronella oil for skin2K/yr +484.8%10.4% conv.
citronella oil insect repellent3K/yr +198.7%7.4% conv.

All search terms

Top citronella oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£8.474.6★1,994 rev

Nikura Citronella Essential Oil - 10ml | Great for Candle Making Wax Melts Aromatherapy Oil Natural Soap Making | Cleaning Supplies | 100% Pure Natural Oils | Vegan

nikura£4.184.5★42,940 rev

HIQILI Citronella Oil for Homemade Sprays & Diffuser

HIQILI£7.154.5★442 rev

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping

Quebec£10.724.3★71 rev

EVOKE OCCU Citronella Oil for Diffuser & Air Freshening

EVOKE OCCU£8.004.5★838 rev

Newest

by launch date

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)

Quebec£7.4871 rev

3mo ago

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)

Quebec£15.0371 rev

3mo ago

Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping

Quebec£10.7271 rev

4mo ago

Citronella Oil 100 ml Pure Citronella Essential Oil Lemongrass Oil Aromatherapy Fragrance Oil for Oil Burners DIY Massage Soap Candle Making Gifts for Women

YUEONEWIN£7.35129 rev

6mo ago

Citronella Essential Oil MUNUSNA Premium Grade Citronella Oils for Aromatherapy Skin Hair Care Pure and Natural Essential Oils for Aroma Diffuser Candle Making Soaps 100ml

MUNUSNA£7.222,633 rev

1y ago

What buyers say about citronella oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Beautiful smell”

Quality-Overall15%

“Good quality oil”

Value For Money11%

“Well worth it”

Advertised Vs Actual Product9%

“Seems to do the job”

Pest/Insect Control9%

“Good bug repellent”

Efficiency5%

“very effective as a sink freshener”

Size-Overall4%

“Great size”

Strength3%

“Really powerful”

Ease Of Use2%

“easy to use”

Ingredients-Overall1%

“I find Citronella one of the most versatile essential oils”

What buyers complain about

Smell31%

“No pleasant fragrance whatsoever while burning”

Advertised Vs Actual Product8%

“False advertising”

Functionality-Overall8%

“Didn't work”

Quality-Overall7%

“except the supplied pipette is quite poor quality”

Thickness5%

“i noticed that it was very thick”

Suitable For Indoor4%

“not to be used indoors”

Dilute/Watery4%

“sort of diluted”

Size-Overall3%

“A bigger size if your using for multiple things”

Durability3%

“doesn't last very long”

Flammable3%

“Smoke Blaze”

Top return reasons

Leak-Proof31%

Smell21%

Functionality-Overall9%

Advertised Vs Actual Product7%

Quality-Overall4%

Pest/Insect Control4%

Ease Of Use4%