Citronella Oil
Citronella Oil shows demand growing +263.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Citronella Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Citronella Oil is a £157K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Citronella Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +263.9% over the last 90 days and 12.8% of searches end in a purchase.
£157K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Citronella Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,994
- Age
- 2y ago
Nikura Citronella Essential Oil - 10ml | Great for Candle Making Wax Melts Aromatherapy Oil Natural Soap Making | Cleaning Supplies | 100% Pure Natural Oils | Vegan
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago
HIQILI Citronella Oil for Homemade Sprays & Diffuser
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 3y ago
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
- Price
- £10.72
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 4mo ago
EVOKE OCCU Citronella Oil for Diffuser & Air Freshening
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 3y ago
Trending
90-day click momentum
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
- Price
- £15.03
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 3mo ago
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 3mo ago
Citronella Oil 100 ml Pure Citronella Essential Oil Lemongrass Oil Aromatherapy Fragrance Oil for Oil Burners DIY Massage Soap Candle Making Gifts for Women
- Price
- £7.35
- Rating
- 4.1/5
- Reviews
- 129
- Age
- 6mo ago
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
- Price
- £10.72
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 4mo ago
Essican Purelife Citronella Essential Oils 10ml - 100% Pure Essential Oil Citronella for Home Fragrance Candle Making Body Oils Garden Burners Aromatherapy & Humidifiers in Glass Bottle
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 3y ago
Newest
by launch dateQuebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 3mo ago
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
- Price
- £15.03
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 3mo ago
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
- Price
- £10.72
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 4mo ago
Citronella Oil 100 ml Pure Citronella Essential Oil Lemongrass Oil Aromatherapy Fragrance Oil for Oil Burners DIY Massage Soap Candle Making Gifts for Women
- Price
- £7.35
- Rating
- 4.1/5
- Reviews
- 129
- Age
- 6mo ago
Citronella Essential Oil MUNUSNA Premium Grade Citronella Oils for Aromatherapy Skin Hair Care Pure and Natural Essential Oils for Aroma Diffuser Candle Making Soaps 100ml
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
37
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
48%
Top 20: 91%
Open market
33%
- Handcraft Blends15%
- Quebec15%
- nikura14%
- MAYJAM9%
- HIQILI8%
- freshskin beauty ltd7%
Citronella Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×
Top Citronella Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- citronella oil141K/yr
- citronella essential oil15K/yr
- citronella oil for mosquito repellent5K/yr
- citronella oil for skin2K/yr
- citronella oil insect repellent3K/yr
What reviews say buyers love and hate about Citronella Oil
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful smell”
“Good quality oil”
“Well worth it”
“Seems to do the job”
“Good bug repellent”
What buyers complain about
77% of reviews“No pleasant fragrance whatsoever while burning”
“False advertising”
“Didn't work”
“except the supplied pipette is quite poor quality”
“i noticed that it was very thick”
Citronella Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Citronella Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
