Skip to content

Citronella Oil

Pass

Citronella Oil scores 66 out of 100, a Pass. Shoppers spend an estimated $157K a year here, search demand grew +263.9% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 48
Market size
£157K/yr165K searches / yr
90-day growth
+263.9%search demand this quarter
Competition
48%top-5 click share · 21 brands · 37 sellers

Flapen Score

Citronella Oil against its category

The dotted line is the Health & Personal Care average. Past it, Citronella Oil is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Oil 165K times last year and spent an estimated £157K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +263.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+263.9%
Conversion, latest week
12.8%
Market size, estimated
£157Ka year
Peak month
July9.6× the quietest month
Top search term
citronella oil141K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £3.30 to £23.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.40 that is £6K to £7K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£3.30–£23.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #78 within Alternative Medicine. It carries 3,300 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
5.3%
Average rank
#78in Alternative Medicine
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,300per listing
Listings tracked
29

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Citronella Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

37

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

48%

Top 20: 91%

Open market

33%

  • Handcraft Blends15%
  • Quebec15%
  • nikura14%
  • MAYJAM9%
  • HIQILI8%
  • freshskin beauty ltd7%

Demand

Citronella Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Search terms

Top Citronella Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • citronella oil141K/yr
  • citronella essential oil15K/yr
  • citronella oil for mosquito repellent5K/yr
  • citronella oil for skin2K/yr
  • citronella oil insect repellent3K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Oil

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.3%of orders come back
“No pleasant fragrance whatsoever while burning”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Citronella Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data