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Citronella Oil

Pass

Citronella Oil scores 66 out of 100, a Pass. Shoppers spend $157K a year here, search demand grew +263.9% this quarter, and returns run at 0.3% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 48
Market size
£157K/yr165K searches / yr
90-day growth
+263.9%search demand this quarter
Competition
48%top-5 click share · 21 brands · 37 sellers

Flapen Score

Citronella Oil against its category

The dotted line is the Health & Personal Care average. Past it, Citronella Oil is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Oil 165K times last year and spent an estimated £157K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +263.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+263.9%
Conversion, latest week
12.8%
Market size, estimated
£157Ka year
Peak month
July9.6× the quietest month
Top search term
citronella oil141K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £3.30 to £23.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.40 that is £6K to £7K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£3.30–£23.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #78 within Alternative Medicine. It carries 3,300 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
5.3%
Average rank
#78in Alternative Medicine
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,300per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Citronella Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

37

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

33%

  • Handcraft Blends15%
  • Quebec15%
  • nikura14%
  • MAYJAM9%
  • HIQILI8%
  • freshskin beauty ltd7%

Demand

Citronella Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Search terms

Top Citronella Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella oil141K/yr
  • citronella essential oil15K/yr
  • citronella oil for mosquito repellent5K/yr
  • citronella oil for skin2K/yr
  • citronella oil insect repellent3K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell31%−0.06

No pleasant fragrance whatsoever while burning

Awful scent

When you finally get it to burn It smells horrendous

Advertised Vs Actual Product8%−0.04

False advertising

False description

Not at all smokeless as advertised

Functionality-Overall8%−0.09

Didn't work

Covered in bites doesn't work

Didn't work unfortunately

Quality-Overall7%+0.71

except the supplied pipette is quite poor quality

poor quality product

Very disappointing as precious orders were good

Thickness5%−0.06

i noticed that it was very thick

Thick black smoke

Love

Smell30%−0.06

Beautiful smell

This item gives a lovely clean smell

The scent is really nice — fresh

Quality-Overall15%+0.71

Good quality oil

Excellent quality

Great product

Value For Money11%+1.15

Well worth it

Good value for money

Good Value

Advertised Vs Actual Product9%−0.04

Seems to do the job

As described

Does exactly what it says and more

Pest/Insect Control9%+1.26

Good bug repellent

This keeps the pesky insects away from me

Great for Holidays – Helped Keep Mosquitoes Away

Return

0.3% Return rate 12% Fixable by listing

Leak-Proof31%▁▁▄▅█▇
Smell21%▆▁▆█▃▄

No pleasant fragrance whatsoever while burning

Awful scent

When you finally get it to burn It smells horrendous

Functionality-Overall9%█▁▄▅▄▁

Didn't work

Covered in bites doesn't work

Didn't work unfortunately

Advertised Vs Actual Product7%█▁▆▁▄▃

False advertising

False description

Not at all smokeless as advertised

Quality-Overall4%█▁▁▁▁▆

except the supplied pipette is quite poor quality

poor quality product

Very disappointing as precious orders were good

FAQ

Common Citronella Oil questions

Answered from the same tracked data.