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Citronella Diffuser

Maybe

Search demand grew +497.5% this quarter. But prices span $3.27–$15.39, mostly outside the sweet spot, so Citronella Diffuser is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£23K/yr29K searches / yr
90-day growth
+497.5%search demand this quarter
Competition
64%top-5 click share · 11 brands · 49 sellers

Flapen Score

Citronella Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, Citronella Diffuser is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Diffuser 29K times last year and spent an estimated £23K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +497.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+497.5%
Conversion, latest week
8.9%
Market size, estimated
£23Ka year
Peak month
July36.1× the quietest month
Top search term
citronella diffuser10K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £3.27 to £15.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.75 that is £875 to £2K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£3.27–£15.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£875–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #244 within Alternative Medicine. It carries 357 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
5.7%
Average rank
#244in Alternative Medicine
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Citronella Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

49

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

8%

  • Zero In66%
  • Scent-Hi14%
  • SCENTORINI3%
  • UKDeals Direct3%
  • hep Bringing your space to life3%
  • Soul & Scents3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Citronella Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 36.1×

Search terms

Top Citronella Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella diffuser10K/yr
  • citronella diffuser indoor8K/yr
  • citronella indoor5K/yr
  • citronella reed diffuser4K/yr
  • citronella diffuser outdoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Diffuser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%

Cant smell it unless we go to the bottle

it doesnt smell at all

Not strong smell

Functionality-Overall24%−0.75

Doesn't work

Not working

Covered in bites doesn't work

Value For Money13%−0.14

Buy the plug in, better value

Waste of money

complete waste of money

Quality-Overall7%+0.79

Rubbish

Absolute rubbish

Pest/Insect Control5%+0.75

The flies come in

Love

Smell42%

Beautiful aroma

Fragrance fills the room

Fragrance is lovely

Value For Money11%−0.14

Worth it

Good value for money

Good price

Quality-Overall9%+0.79

Good quality oil

Excellent product

Good item

Diffuse Mechanism7%+0.46

Diffuser was a very good price when purchased

What a beautiful diffuser

Amazing powerful diffuser

Pest/Insect Control5%+0.75

Good bug repellent

Great fly repellent

Bought this as prevention as mosquitos seem to love me

Return

0.1% Return rate 15% Fixable by listing

Functionality-Overall37%▁▁▆▆█▆

Doesn't work

Not working

Covered in bites doesn't work

Smell21%▁▁█▅▃▇

Cant smell it unless we go to the bottle

it doesnt smell at all

Not strong smell

Pest/Insect Control9%▁▁▁█▆▁

The flies come in

Size-Overall9%▁█▃▁▂▁
Advertised Vs Actual Product6%▁▁▁▁▄█

does absolutely nothing as you can see in the picture

Not the Same

FAQ

Common Citronella Diffuser questions

Answered from the same tracked data.