citronella
Worth a lookShows demand growing +460.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+460.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,674.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.79–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Market size
Bad£96K£96K/yr · 143K searches
According to Flapen's Amazon United Kingdom niche tracking, citronella is a £96K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
citronella market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £89K–£111K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 72%
- Out of stock
- 0.5%
- Avg brand age
- 50 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
78
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
53%
Top 20: 90%
Open market
27%
- Zero In39%
- Handcraft Blends10%
- HERBTALE8%
- SUPERSUN6%
- 1ABOVE6%
- NAF4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +460.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
Top citronella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zero In 30-Day Gel Diffuser Natural Citronella Mosquito Repeller Indoor and Outdoor Use Bee Safe Travel Size
Zero In£3.844.0★638 rev
Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X3
Zero In£9.783.7★108 rev
Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.474.6★1,994 rev
Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2
Zero In£7.143.7★273 rev
Citronella Incense Coils Outdoor Patio - Each Coil Could Last for 5-7 Hours - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)
HERBTALE£7.914.0★1,026 rev
Newest
by launch date
Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
AOTOIE£9.7026 rev
Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party
Trulloyoo£15.07105 rev
SCENTORINI Citronella Coils Lemongrass Essential Oils Long Lasting Fragrance Citronella Incense Coils for Home Outdoor Indoor Garden Patio Camping - 20 Coils
SCENTORINI£8.0415 rev
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
DERDUFT£6.99286 rev
4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony
KIYTARBOO£14.37199 rev
Trending
90-day click momentum4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony
KIYTARBOO£14.374.2★
Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
AOTOIE£9.704.3★
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
DERDUFT£6.993.7★
Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party
Trulloyoo£15.073.8★
SUPERSUN 8 Citronella Candles Outdoor: 80-120 Hours Garden Citronella Candles Set Soy Wax Scented Candles for Outdoor Indoor Camping Outside Garden
SUPERSUN£8.094.3★
What buyers say about citronella
What buyers praise and complain about, mined from review topics.What buyers love
“This item gives a lovely clean smell”
“Good value for money”
“Excellent product”
“Worked well on holiday”
“As advertised”
“Very handy to keep flying insects at bay”
“The build quality appears sturdy, with coils that hold their shape well during handling and burning”
“Excellent candles”
“Seems to be effective”
“Ease of use”
What buyers complain about
“Stinks”
“Unacceptable quality”
“The coils are much larger than expected”
“Value for money isnt very good”
“Doesn't work”
“They are incredibly flimsy”
“I used to think that flies, bees, wasps and creepy-crawlies were out of our control too,”
“broken and breaks easily”
“Photos are deceiving”
“not half as thick or big”
Top return reasons
Common questions
- Is citronella profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +460.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the citronella niche?
- 21 brands and 78 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in citronella?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for citronella peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 18.4× the quietest.
- What does it cost to enter the citronella niche?
- Listings span £3.79–£19.00; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 2,674 reviews — the moat a new listing must climb.