Citronella
Citronella shows demand growing +460.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Citronella profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Citronella is a £96K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Citronella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +460.3% over the last 90 days and 7.6% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 29 products
Top Citronella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zero In 30-Day Gel Diffuser Natural Citronella Mosquito Repeller Indoor and Outdoor Use Bee Safe Travel Size
- Price
- £3.84
- Rating
- 4.0/5
- Reviews
- 638
- Age
- 3y ago
Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X3
- Price
- £9.78
- Rating
- 3.7/5
- Reviews
- 108
- Age
- 1y ago
Handcraft Blends Citronella Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,994
- Age
- 2y ago
Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2
- Price
- £7.14
- Rating
- 3.7/5
- Reviews
- 273
- Age
- 2y ago
Citronella Incense Coils Outdoor Patio - Each Coil Could Last for 5-7 Hours - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)
- Price
- £7.91
- Rating
- 4.0/5
- Reviews
- 1,026
- Age
- 2y ago
Trending
90-day click momentum
4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 7mo ago
Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
- Price
- £6.99
- Rating
- 3.7/5
- Reviews
- 286
- Age
- 7mo ago
Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party
- Price
- £15.07
- Rating
- 3.8/5
- Reviews
- 105
- Age
- 6mo ago
SUPERSUN 8 Citronella Candles Outdoor: 80-120 Hours Garden Citronella Candles Set Soy Wax Scented Candles for Outdoor Indoor Camping Outside Garden
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 2,258
- Age
- 6y ago
Newest
by launch dateCitronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago
Citronella Candles Outdoor Large 2 X 13Oz Citronella Candles 200H Smokeless Natural Soy Wax Scented Citronella Candle Set for Garden Outdoor Indoor Camping Patio Party
- Price
- £15.07
- Rating
- 3.8/5
- Reviews
- 105
- Age
- 6mo ago
SCENTORINI Citronella Coils Lemongrass Essential Oils Long Lasting Fragrance Citronella Incense Coils for Home Outdoor Indoor Garden Patio Camping - 20 Coils
- Price
- £8.04
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
- Price
- £6.99
- Rating
- 3.7/5
- Reviews
- 286
- Age
- 7mo ago
4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
78
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
53%
Top 20: 90%
Open market
27%
- Zero In39%
- Handcraft Blends10%
- HERBTALE8%
- SUPERSUN6%
- 1ABOVE6%
- NAF4%
Citronella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
What reviews say buyers love and hate about Citronella
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“This item gives a lovely clean smell”
“Good value for money”
“Excellent product”
“Worked well on holiday”
“As advertised”
What buyers complain about
70% of reviews“Stinks”
“Unacceptable quality”
“The coils are much larger than expected”
“Value for money isnt very good”
“Doesn't work”
Citronella return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Citronella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
