Citicoline
FailShoppers spend only $36K a year here, so Citicoline is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £36K/yr37K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 29 sellers
Flapen Score
Citicoline against its category
The dotted line is the Health & Personal Care average. Past it, Citicoline is stronger. Inside it, weaker.
Market
The Citicoline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Citicoline 37K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £36Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- citicoline26K searches a year
02 · Price
A sale here is worth £18.18.
Listings sell for £18.18 on average, from £5.23 to £35.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.18 that is £2K to £5K a year per listing.
- Average price
- £18.18inside the $15 to $100 sweet spot
- Price range
- £5.23–£35.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #629 within Combination Multivitamins & Minerals. It carries 502 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 9.8%
- Average rank
- #629in Combination Multivitamins & Minerals
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 502per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Citicoline products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutricost CDP Choline (Citicoline) 300mg 60 Veggie Capsules - Non-GMO Vegan Friendly Gluten Free
- Price
- £15.65
- Rating
- 4.4/5
- Reviews
- 631
- Age
- 6y ago

NatureBell Citicoline Supplements CDP Choline Citicoline 500mg Plus Tyrosine 50mg Per Serving Optimized Dosage 120 Capsules 2 in 1 Formula Dual Action Brain Supplement Non-GMO
- Price
- £33.82
- Rating
- 4.6/5
- Reviews
- 1,849
- Age
- 5y ago

VITA PHARMA Citicoline CDP 1000mg 60 Tablets Cognitive Function Supports Overall Brain Health Improve Memory
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

VITA PHARMA Citicoline CDP 500mg 30 Tablets Memory & Cognitive Function Focus & Mental Clarity Brain Function Daily Mental Performance
- Price
- £5.23
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago
Trending
90-day click momentum
NutraCore CDP Choline 600mg Capsules Citicoline & Alpha GPC 100% Brain Focus & Cognitive Support Memory Mental Clarity & Energy Vegan Non-GMO Made in UK (90)
- Price
- £12.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

VITA PHARMA Citicoline CDP 1000mg 60 Tablets Cognitive Function Supports Overall Brain Health Improve Memory
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

VITA PHARMA Citicoline CDP 1000mg 30 Tablets
- Price
- £6.23
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago

VITA PHARMA Citicoline CDP 500mg 30 Tablets Memory & Cognitive Function Focus & Mental Clarity Brain Function Daily Mental Performance
- Price
- £5.23
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch date
Citicoline CDP-Choline 250mg Capsules 60 Capsules Cognitive Function & Mental Performance Support Vegan GMO & Gluten Free Raw Powders
- Price
- £16.00
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 8mo ago

Human+ Nootropic Daily Stack - Nootropics Brain Supplement with Citicoline L-Tyrosine & B-Vitamins - Focus & Clarity Support - 60 Capsules 30-Day Supply - Focus Supplement for Men or Women
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

Citicoline (CDP Choline) 500 mg 60 Capsules High Strength for Memory Focus & Mental Performance No Artificial Additives 2-Month Supply | Ambervit
- Price
- £25.32
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 12mo ago

Mentex Support Nootropics Brain Supplement | Lions Mane Citicoline Rhodiola Rosea Bacopa Monnieri L-Theanine L-Tyrosine & Phosphatidylserine | Research Backed Vegan Formula | 90 Capsules
- Price
- £33.45
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
29
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Nutricost29%
- Vita Pharma26%
- Ambervit16%
- NatureBell15%
- Solgar3%
- Vegavero3%
- Open — no brand owns it (4 brands, 8%)
Demand
Citicoline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Citicoline
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the ingredients list is incomplete
While some other products I have tried seem to take effect after two or three doses
Pill is impossible to swallow
However trying to swallow them is a
Pill is impossible to swallow
Can't swallow pills
As people have said, the tablets are quite large and chalky,
their big
Large size, uncoated-chalky texture, square edges
Love
Great product
Good product
Overall, definitely worth a try
I think it's worth it
Value for money
Good value for money
a brighter mood
The noticeable benefit was an increase in focus
I believe my concentration has improved while taking this supplement
Great supplement for pregnancy
the scientific evidence backing this supplement is strong
Great low-cost supplement
Clear on the ingredients
Good combination of ingredients
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citicoline questions
Answered from the same tracked data.









