Citicoline
FailShoppers spend an estimated $36K a year here, so Citicoline is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £36K/yr37K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 29 sellers
Flapen Score
Citicoline against its category
The dotted line is the Health & Personal Care average. Past it, Citicoline is stronger. Inside it, weaker.
Market
The Citicoline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Citicoline 37K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £36Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- citicoline26K searches a year
02 · Price
A sale here is worth £18.18.
Listings sell for £18.18 on average, from £5.23 to £35.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.18 that is £2K to £5K a year per listing.
- Average price
- £18.18inside the $15 to $100 sweet spot
- Price range
- £5.23–£35.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #629 within Combination Multivitamins & Minerals. It carries 502 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 9.8%
- Average rank
- #629in Combination Multivitamins & Minerals
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 502per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Citicoline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost CDP Choline (Citicoline) 300mg 60 Veggie Capsules - Non-GMO Vegan Friendly Gluten Free
- Price
- £15.65
- Rating
- 4.4/5
- Reviews
- 631
- Age
- 6y ago

NatureBell Citicoline Supplements CDP Choline Citicoline 500mg Plus Tyrosine 50mg Per Serving Optimized Dosage 120 Capsules 2 in 1 Formula Dual Action Brain Supplement Non-GMO
- Price
- £33.82
- Rating
- 4.6/5
- Reviews
- 1,849
- Age
- 5y ago

VITA PHARMA Citicoline CDP 1000mg 60 Tablets Cognitive Function Supports Overall Brain Health Improve Memory
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

VITA PHARMA Citicoline CDP 500mg 30 Tablets Memory & Cognitive Function Focus & Mental Clarity Brain Function Daily Mental Performance
- Price
- £5.23
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago
Trending
estimated 90-day click momentum
NutraCore CDP Choline 600mg Capsules Citicoline & Alpha GPC 100% Brain Focus & Cognitive Support Memory Mental Clarity & Energy Vegan Non-GMO Made in UK (90)
- Price
- £12.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

VITA PHARMA Citicoline CDP 1000mg 60 Tablets Cognitive Function Supports Overall Brain Health Improve Memory
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

VITA PHARMA Citicoline CDP 1000mg 30 Tablets
- Price
- £6.23
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago

VITA PHARMA Citicoline CDP 500mg 30 Tablets Memory & Cognitive Function Focus & Mental Clarity Brain Function Daily Mental Performance
- Price
- £5.23
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch date
Citicoline CDP-Choline 250mg Capsules 60 Capsules Cognitive Function & Mental Performance Support Vegan GMO & Gluten Free Raw Powders
- Price
- £16.00
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 8mo ago

Human+ Nootropic Daily Stack - Nootropics Brain Supplement with Citicoline L-Tyrosine & B-Vitamins - Focus & Clarity Support - 60 Capsules 30-Day Supply - Focus Supplement for Men or Women
- Price
- £17.58
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago

Citicoline (CDP Choline) 250 mg 120 Capsules for Memory Focus & Cognitive Performance No Artificial Additives 4-Month Supply | Ambervit
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 12mo ago

Citicoline (CDP Choline) 500 mg 60 Capsules High Strength for Memory Focus & Mental Performance No Artificial Additives 2-Month Supply | Ambervit
- Price
- £25.32
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 12mo ago

Mentex Support Nootropics Brain Supplement | Lions Mane Citicoline Rhodiola Rosea Bacopa Monnieri L-Theanine L-Tyrosine & Phosphatidylserine | Research Backed Vegan Formula | 90 Capsules
- Price
- £33.45
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
29
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
8%
- Nutricost29%
- Vita Pharma26%
- Ambervit16%
- NatureBell15%
- Solgar3%
- Vegavero3%
- Open — no brand owns it (4 brands, 8%)
Demand
Citicoline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Citicoline
We read the reviews and the return reasons for every product selling here.
“the ingredients list is incomplete”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citicoline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









