Cinnamon Oil
FailPrices span $4.00–$9.18, mostly outside the sweet spot, so Cinnamon Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £29K/yr39K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 72%top-5 click share · 12 brands · 12 sellers
Flapen Score
Cinnamon Oil against its category
The dotted line is the Health & Personal Care average. Past it, Cinnamon Oil is stronger. Inside it, weaker.
Market
The Cinnamon Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cinnamon Oil 39K times last year and spent an estimated £29K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £29Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- cinnamon oil15K searches a year
02 · Price
A sale here is worth £6.43.
Listings sell for £6.43 on average, from £4.00 to £9.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.
- Average price
- £6.43under the $15 to $100 sweet spot
- Price range
- £4.00–£9.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 7,223 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #21in Alternative Medicine
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,223per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cinnamon Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura | Cinnamon (Bark) Essential Oil - 10ml - 100% Pure
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago

MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy
- Price
- £6.88
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml
- Price
- £7.25
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 3y ago
Trending
90-day click momentum
Mystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
- Price
- £6.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml
- Price
- £7.25
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 3y ago

Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy
- Price
- £6.88
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago
Newest
by launch date
Mystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
- Price
- £6.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

MAYJAM Cinnamon Essential Oil 30ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 1y ago

MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- nikura31%
- MAYJAM18%
- MUNUSNA12%
- Carno Calm11%
- Ayumi6%
- EVOKE OCCU4%
- Open — no brand owns it (6 brands, 17%)
Demand
Cinnamon Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Cinnamon Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cinnamon oil15K/yr
- cinnamon essential oil19K/yr
- cinnamon oil essential6K/yr
Reviews and returns
What reviews say buyers love and hate about Cinnamon Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this tastes nothing like the oils I have used before
and unfortunately it tastes more like clove than cinnamon
The taste is HORRIBLE
Cinnamon oil does NOT smell like your typical sweet cinnamon
Bad smell
Not a strong scent
Bit expensive for size bottle
Poor item
bottle looks very old
Love
it smells comforting
Good strong scent
Amazing smell
great value
Great price
for the price this is an excellent buy
Excellent quality
Great product
It is wonderful oil
Did its job on stopping ants coming into my house
Return
0.5% Return rate 13% Fixable by listing
Cinnamon oil does NOT smell like your typical sweet cinnamon
Bad smell
Not a strong scent
this tastes nothing like the oils I have used before
and unfortunately it tastes more like clove than cinnamon
The taste is HORRIBLE
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cinnamon Oil questions
Answered from the same tracked data.









