cinnamon oil
Skip itPrices mostly outside the sweet spot ($4.00–$9.18) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,222.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 39K searches
Price range
Bad£4.00–£9.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cinnamon oil is a £29K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cinnamon oil market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.3%
- Avg brand age
- 49 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- nikura31%
- MAYJAM18%
- MUNUSNA12%
- Carno Calm11%
- Ayumi6%
- EVOKE OCCU4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -34.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top cinnamon oil search terms
- cinnamon oil15K/yr
- cinnamon essential oil19K/yr
- cinnamon oil essential6K/yr
Top cinnamon oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura | Cinnamon (Bark) Essential Oil - 10ml - 100% Pure
nikura£4.134.5★42,940 rev
MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
MUNUSNA£7.304.4★2,633 rev
MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£7.344.3★15,267 rev
Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy
Carno Calm£6.884.4★3,445 rev
Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml
Ayumi£7.253.7★22 rev
Newest
by launch date
Mystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
Mystery Of Nature£6.151 rev
MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£7.3415,267 rev
MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£4.0015,267 rev
MAYJAM Cinnamon Essential Oil 30ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£5.1015,267 rev
MUNUSNA Cinnamon Essential Oil 100% Natural and Premium Grade Cinnamon Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML
MUNUSNA£7.302,633 rev
Trending
90-day click momentumMystery Of Nature Cinnamon Essential Oil 30ml 100% Pure Cinnamon Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
Mystery Of Nature£6.155.0★
Ayumi Cinnamon Essential Oil | 100% Food Grade Cinnamon Leaf Oil | Cinnamon Oil for Baking & Cooking | Cinnamon Tea Oil for Beverages | Boosts Digestion & Blood Sugar |Aromatheray Diffuser Oil | 15 ml
Ayumi£7.253.7★
Carno Calm Cinnamon Essential Oil 30ml 100% Pure for Aromatherapy
Carno Calm£6.884.4★
MAYJAM Cinnamon Essential Oil 100ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£7.344.3★
MAYJAM Cinnamon Essential Oil 10ML for Diffuser Aromatherapy Skin Care DIY Candle Soap Making Home Office
MAYJAM£4.004.3★
What buyers say about cinnamon oil
What buyers praise and complain about, mined from review topics.What buyers love
“it smells comforting”
“great value”
“Excellent quality”
“It is wonderful oil”
“Did its job on stopping ants coming into my house”
“Good for many uses”
“The taste is a very strong cinnamon flavour”
“Good consistency”
What buyers complain about
“this tastes nothing like the oils I have used before”
“Cinnamon oil does NOT smell like your typical sweet cinnamon”
“Bit expensive for size bottle”
“Poor item”
“bottle looks very old”
“Thought if diluted would smell better”
“I know it says in the description it may cause skin irritation”
“But when I felt a stinging pain in my hand”
Top return reasons
Common questions
- Is cinnamon oil profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the cinnamon oil niche?
- 12 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cinnamon oil?
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.5%.
- When does demand for cinnamon oil peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the cinnamon oil niche?
- Listings span £4.00–£9.18; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.