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Cinnamon Oil

Fail

Prices span $4.00–$9.18, mostly outside the sweet spot, so Cinnamon Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£29K/yr39K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
72%top-5 click share · 12 brands · 12 sellers

Flapen Score

Cinnamon Oil against its category

The dotted line is the Health & Personal Care average. Past it, Cinnamon Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cinnamon Oil 39K times last year and spent an estimated £29K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
11.5%
Market size, estimated
£29Ka year
Peak month
November3.8× the quietest month
Top search term
cinnamon oil15K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £4.00 to £9.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£4.00–£9.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 7,223 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#21in Alternative Medicine
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,223per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cinnamon Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

12

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • nikura31%
  • MAYJAM18%
  • MUNUSNA12%
  • Carno Calm11%
  • Ayumi6%
  • EVOKE OCCU4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cinnamon Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Cinnamon Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamon oil15K/yr
  • cinnamon essential oil19K/yr
  • cinnamon oil essential6K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.31

this tastes nothing like the oils I have used before

and unfortunately it tastes more like clove than cinnamon

The taste is HORRIBLE

Smell25%+1.53

Cinnamon oil does NOT smell like your typical sweet cinnamon

Bad smell

Not a strong scent

Value For Money10%+1.16

Bit expensive for size bottle

Quality-Overall5%+0.51

Poor item

Stale/Rotten/Spoiled5%−0.04

bottle looks very old

Love

Smell46%+1.53

it smells comforting

Good strong scent

Amazing smell

Value For Money13%+1.16

great value

Great price

for the price this is an excellent buy

Quality-Overall10%+0.51

Excellent quality

Great product

Lubrication7%+0.57

It is wonderful oil

Pest/Insect Control7%+0.57

Did its job on stopping ants coming into my house

Return

0.5% Return rate 13% Fixable by listing

Smell52%█▅▃▄▅▆

Cinnamon oil does NOT smell like your typical sweet cinnamon

Bad smell

Not a strong scent

Advertised Vs Actual Product13%▁▁▃█▁▁
Taste-Overall7%▁▁▁▂█▁

this tastes nothing like the oils I have used before

and unfortunately it tastes more like clove than cinnamon

The taste is HORRIBLE

Leak-Proof7%▁▅█▁▁▁
Ease Of Use4%▁▁▁▁▁█

FAQ

Common Cinnamon Oil questions

Answered from the same tracked data.