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Cinnamon Oil

Fail

Prices span $4.00–$9.18, mostly outside the sweet spot, so Cinnamon Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£29K/yr39K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
72%top-5 click share · 12 brands · 12 sellers

Flapen Score

Cinnamon Oil against its category

The dotted line is the Health & Personal Care average. Past it, Cinnamon Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cinnamon Oil 39K times last year and spent an estimated £29K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
11.5%
Market size, estimated
£29Ka year
Peak month
November3.8× the quietest month
Top search term
cinnamon oil15K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £4.00 to £9.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£4.00–£9.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 7,223 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#21in Alternative Medicine
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,223per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cinnamon Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

12

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

17%

  • nikura31%
  • MAYJAM18%
  • MUNUSNA12%
  • Carno Calm11%
  • Ayumi6%
  • EVOKE OCCU4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cinnamon Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Cinnamon Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cinnamon oil15K/yr
  • cinnamon essential oil19K/yr
  • cinnamon oil essential6K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Oil

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
35%of negative reviews mention “Taste-Overall”
0.5%of orders come back
“this tastes nothing like the oils I have used before”
A buyer, on “Taste-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cinnamon Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data