cinnamon candle
Skip itSoft demand (-47.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great443.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good£7.78–£24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£41K£41K/yr · 68K searches
Growth
Bad-47.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cinnamon candle is a £41K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cinnamon candle market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 14.5%
- Avg brand age
- 46 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
53
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
21%
- CHILLFLAME26%
- airpure15%
- Woodwick13%
- NORVENCE10%
- Zan Village Homeware9%
- Yankee Candle6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×
Top cinnamon candle search terms
- cinnamon candle42K/yr
- yankee candle cinnamon12K/yr
- cinnamon candles6K/yr
- yankee candle cinnamon stick5K/yr
- cinamon candle3K/yr
Top cinnamon candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHILLFLAME Candles Gifts for Women Cinnamon Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women Christmas Candle for Women/Men (Orange 200g)
CHILLFLAME£8.534.4★582 rev
WoodWick Scented Candle with Crackling Wick | Cinnamon Chai Mini Hourglass Candle | Up to 20 Hours Burn Time | Perfect Gifts for Women
Woodwick£7.904.0★583 rev
AIRPURE Large Candle Scented Cinnamon Fragrance 18oz Jar 120 Hour Ornamental Candles Fill The Room with a Warm and Homey Fragrance for The Bedroom Bathroom Family Room or Office
airpure£8.253.9★111 rev
NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
NORVENCE£12.304.3★68 rev
Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
Zan Village Homeware£11.943.4★6 rev
Newest
by launch date
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)
glade£10.99120 rev
NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
NORVENCE£12.3068 rev
Yankee Candle Studio Scented Candle Sparkling Cinnamon Medium Candle Long Burning Candles: 35-50 Hours Stylish Glass Vessel Design with Red Wax Perfect Gifts for WomenGifts for MumWedding Gifts & More
Yankee Candle£12.5091 rev
CHILLFLAME Candles Gifts for Women Cinnamon Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women Christmas Candle for Women/Men (Orange 200g)
CHILLFLAME£8.53582 rev
TTRWIN Apple Cinnamon Scented Candle Red Natural Soy Wax Candles Beautiful Glass Jar Candle Long Burning Strong Aroma Aromatherapy Gift Idea for Christmas Birthday Housewarming (200g)
TTRWIN£9.78322 rev
Trending
90-day click momentum
Yankee Candle Signature Scented Candle | Cinnamon Stick Large Tumbler Candle with Double Wicks | Soy Wax Blend Long Burning Candle for Women
Yankee Candle£24.214.2★
Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
Zan Village Homeware£11.943.4★
NORVENCE Cinnamon Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
NORVENCE£12.304.3★
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)
glade£10.994.6★
TTRWIN Apple Cinnamon Scented Candle Red Natural Soy Wax Candles Beautiful Glass Jar Candle Long Burning Strong Aroma Aromatherapy Gift Idea for Christmas Birthday Housewarming (200g)
TTRWIN£9.784.2★
What buyers say about cinnamon candle
What buyers praise and complain about, mined from review topics.What buyers love
“So I love scented candles”
“super good value for money”
“I always come back to the Glade candles - they are good quality”
“Good Candles”
“A Gift”
“long lasting”
“just right for background noise”
“A warm & comforting aroma”
What buyers complain about
“Does the candle actually smell”
“But not cheap”
“glass broke in half from own heat”
“just not very strong”
“the burn could be better”
Top return reasons
Common questions
- Is cinnamon candle profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the cinnamon candle niche?
- 12 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cinnamon candle?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.2%.
- When does demand for cinnamon candle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 21.3× the quietest.
- What does it cost to enter the cinnamon candle niche?
- Listings span £7.78–£24.21; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.