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Cinnamon Candle

soft demand (-47.8% this quarter) — Cinnamon Candle doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 10Growth 1Conversion 62Competition 28Returns 91Price range 56Avg price 43Brand share 54Review moat 78Quality gap 85
This niche Category average

Is Cinnamon Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cinnamon Candle is a £41K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Cinnamon Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.8% over the last 90 days and 5.4% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr5K
Search volume / yr-47.8%68K
Conversion rate5.4%
Avg price£11.21

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers12 · 53
Top-5 product click share68%
Open market28%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement43%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews443

Top Cinnamon Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

53

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

  • CHILLFLAME26%
  • airpure15%
  • Woodwick13%
  • NORVENCE10%
  • Zan Village Homeware9%
  • Yankee Candle6%

Cinnamon Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR5.4%Products14Brands12Top 5 Brands72%OOS Rate14.5%Rating4.2★Reviews443Avg BSR#271
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×

Top Cinnamon Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cinnamon candle42K/yr
  • yankee candle cinnamon12K/yr
  • cinnamon candles6K/yr
  • yankee candle cinnamon stick5K/yr
  • cinamon candle3K/yr

What reviews say buyers love and hate about Cinnamon Candle

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Smell60%

So I love scented candles

Value For Money14%

super good value for money

Quality-Overall5%

I always come back to the Glade candles - they are good quality

Brightness/Shine/Glow4%

Good Candles

Gifting Purpose4%

A Gift

What buyers complain about

71% of reviews
Smell43%

Does the candle actually smell

Value For Money14%

But not cheap

Durability7%

glass broke in half from own heat

Strength4%

just not very strong

Flammable4%

the burn could be better

Cinnamon Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Smell
11%
3Defective Material/Parts
11%
4Natural Resource Wastage
6%
5Product Condition
6%

Common Cinnamon Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cinnamon Candle 44/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -47.8% over the last 90 days.
Search demand for Cinnamon Candle on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 21.3× the quietest.