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Cinnamon Candle

Fail

Demand is soft, at -47.8% this quarter, so Cinnamon Candle is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£41K/yr68K searches / yr
90-day growth
-47.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 53 sellers

Flapen Score

Cinnamon Candle against its category

The dotted line is the Health & Personal Care average. Past it, Cinnamon Candle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cinnamon Candle 68K times last year and spent an estimated £41K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
5.4%
Market size, estimated
£41Ka year
Peak month
December21.3× the quietest month
Top search term
cinnamon candle42K searches a year

02 · Price

A sale here is worth £11.21.

Listings sell for £11.21 on average, from £7.78 to £24.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.21 that is £1K to £3K a year per listing.

Average price
£11.21under the $15 to $100 sweet spot
Price range
£7.78–£24.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #271 within Alternative Medicine. It carries 443 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#271in Alternative Medicine
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
443per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cinnamon Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

53

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

  • CHILLFLAME26%
  • airpure15%
  • Woodwick13%
  • NORVENCE10%
  • Zan Village Homeware9%
  • Yankee Candle6%

Demand

Cinnamon Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×

Search terms

Top Cinnamon Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamon candle42K/yr
  • yankee candle cinnamon12K/yr
  • cinnamon candles6K/yr
  • yankee candle cinnamon stick5K/yr
  • cinamon candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell43%−0.61

Does the candle actually smell

also no smell of Cinnamon off it

They dont smell

Value For Money14%+1.94

But not cheap

so not quite the bargain you may be expecting

Durability7%−0.10

glass broke in half from own heat

Strength4%−0.02

just not very strong

Flammable4%−0.02

the burn could be better

Love

Smell60%−0.61

So I love scented candles

Great smell

Strong scent

Value For Money14%+1.94

super good value for money

Good value for money

Good Price

Quality-Overall5%+1.06

I always come back to the Glade candles - they are good quality

Good quality and price

Brightness/Shine/Glow4%+0.34

Good Candles

Love glade candles

Lovely candles

Gifting Purpose4%+0.79

A Gift

great gift idea

Return

1.2% Return rate 56% Fixable by listing

Size-Overall56%▂▇█▁▁▁
Smell11%▂▁▁█▁▁

Does the candle actually smell

also no smell of Cinnamon off it

They dont smell

Defective Material/Parts11%▂▁▁▁█▁
Natural Resource Wastage6%▁█▁▁▁▁
Product Condition6%█▁▁▁▁▁

FAQ

Common Cinnamon Candle questions

Answered from the same tracked data.