chromium picolinate
Skip itPrices mostly outside the sweet spot ($4.07–$13.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,177.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£93K£93K/yr · 85K searches
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.07–£13.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chromium picolinate is a £93K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
chromium picolinate market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £80K–£100K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 11.8%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
29
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
20%
- Solgar29%
- Horbäach20%
- ALPHA018%
- FuelFinity8%
- NutriVolv8%
- Lindens7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top chromium picolinate search terms
- chromium picolinate38K/yr
- chromium23K/yr
- chromium supplement13K/yr
- chromium picolinate 1000mcg6K/yr
- chromium picolinate 200mcg3K/yr
- chrom2K/yr
Top chromium picolinate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solgar Chromium Picolinate 200 g Vegetable Capsules - Pack of 90 - High Absorption Rate - Supports a Healthy Metabolism and Blood Glucose Level - Vegan and Gluten Free Gold
Solgar£9.634.6★1,679 rev
Chromium Picolinate 1000mcg | High Strength Chromium Supplement | 180 Vegan Tablets - 6 Months Supply | by Horbaach
Horbäach£5.044.4★471 rev
Chromium Picolinate 1000mcg 180 Vegan Tablets Blood Sugar + Metabolism Support 6 Months Supply - Resealable and Recyclable Pouch by Alpha01
ALPHA01£4.614.5★156 rev
Chromium Picolinate 1000mcg - 240 Days Supply - Supports in reducing Sugar Cravings - FuelFinity Quality at Highest Manufacturing Standards - Vegan
FuelFinity£8.194.3★581 rev
NutriVolv Chromium Picolinate 1000g | High Strength 120 Tablets | Glucose Metabolism & Cravings Support | Energy & Weight Management | Vegan Supplement
NutriVolv£4.304.3★545 rev
Newest
by launch date
Vitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor
Vitamatic£9.26490 rev
Solaray Chromium Picolinate 200mcg 100 Vegan Tablets Chelated Supplement
SOLARAY£10.1735 rev
Chromium Picolinate 1000mcg - 240 Days Supply - Supports in reducing Sugar Cravings - FuelFinity Quality at Highest Manufacturing Standards - Vegan
FuelFinity£8.19581 rev
NutriVolv Chromium Picolinate 1000g | High Strength 120 Tablets | Glucose Metabolism & Cravings Support | Energy & Weight Management | Vegan Supplement
NutriVolv£4.30545 rev
Chromium Picolinate 1000mcg | High Strength Chromium Supplement | 180 Vegan Tablets - 6 Months Supply | by Horbaach
Horbäach£5.04471 rev
Trending
90-day click momentumVitamatic Chromium Picolinate 1000 mcg - 90 Gummies - High Potency Chromium - Raspberry Flavor
Vitamatic£9.264.5★
Chromium Picolinate 1000mcg | High Strength Chromium Supplement | 180 Vegan Tablets - 6 Months Supply | by Horbaach
Horbäach£5.044.4★
Chromium Picolinate 1000mcg 180 Vegan Tablets Blood Sugar + Metabolism Support 6 Months Supply - Resealable and Recyclable Pouch by Alpha01
ALPHA01£4.614.5★
Pure Encapsulations Chromium Picolinate 200 mcg - Hypoallergenic Weight Maintenance Supplement - 60 Capsules
Pure Encapsulations£13.034.4★
Solgar Chromium Picolinate 200 g Vegetable Capsules - Pack of 90 - High Absorption Rate - Supports a Healthy Metabolism and Blood Glucose Level - Vegan and Gluten Free Gold
Solgar£9.634.6★
What buyers say about chromium picolinate
What buyers praise and complain about, mined from review topics.What buyers love
“Premium Pricing: Reflects the high quality”
“Excellent value for money”
“But these are amazing only been takeing for 5days”
“A great addition to my wellness routine”
“still crave chocolate”
“easy to swallow”
“Regulate your blood sugar, weight management, and carbohydrate metabolism”
“Helps to control sugar cravings”
“Works really well”
“Item as described”
What buyers complain about
“Didnt work for me”
“It has a lot of additives”
“The tablets are very poor quality”
“Small in size”
“Bad side affects”
“Thought it will reduce my sugar cravings”
“My son thinks its a scam”
“acid reflux”
“I noticed if I dont take before 12 dinner I have trouble sleeping at night”
“though it may be more expensive than generic alternatives”
Top return reasons
Common questions
- Is chromium picolinate profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 13 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the chromium picolinate niche?
- 11 brands and 29 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in chromium picolinate?
- Top complaints mined from reviews: Functionality-Overall, Ingredients-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for chromium picolinate peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chromium picolinate niche?
- Listings span £4.07–£13.83; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.