christmas essential oils
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,094.23avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£57K£57K/yr · 154K searches
Price range
Bad£3.92–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas essential oils is a £57K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
christmas essential oils market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 64%
- Out of stock
- 9.1%
- Avg brand age
- 70 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
3%
- Absolute Aromas60%
- Salubrito18%
- SALKING6%
- nikura5%
- NVBFOL5%
- Essican Purelife3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 51.6×
Top christmas essential oils search terms
- absolute aromas essential oils4K/yr
- absolute aromas6K/yr
- christmas fragrance oil9K/yr
- christmas essential oils32K/yr
- christmas essential oils for diffusers for home8K/yr
- christmas scent8K/yr
- christmas scents10K/yr
- christmas oils for diffusers15K/yr
- christmas diffuser oil5K/yr
- winter essential oils4K/yr
Top christmas essential oils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
Salubrito£9.634.4★1,084 rev
Absolute Aromas Lavender (French) Essential Oil 10ml
Absolute Aromas£4.984.6★666 rev
Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
Absolute Aromas£8.074.4★1,043 rev
SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
SALKING£7.214.3★144 rev
SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
Salubrito£7.504.4★1,084 rev
Newest
by launch date
6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
NVBFOL£5.042 rev
SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
Salubrito£9.631,084 rev
SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
Salubrito£7.501,084 rev
Essican Purelife Christmas Spice Fragrance Oil for Candle Making Scents 100ml Scented Oils for Humidifier - Long Lasting Aroma Candle Scents Wax Melt Fragrance Oils for Soap Making & Bath Bombs
Essican Purelife£6.75107 rev
SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
SALKING£7.21144 rev
Trending
90-day click momentum6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
NVBFOL£5.043.0★
Absolute Aromas Goodnight Room Spray 30ml - Natural mist spray with Lavender Vetiver Chamomile Geranium and Bergamot Essential Oils
Absolute Aromas£4.374.3★
Absolute Aromas Organic Orange Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free
Absolute Aromas£4.374.5★
Absolute Aromas Peppermint Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free - for use in Diffusers and Aromatherapy Blends
Absolute Aromas£4.464.5★
Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
Absolute Aromas£8.074.4★
What buyers say about christmas essential oils
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely strong scent”
“The oils are always top quality”
“worth paying the extra for to enhance your health”
“Its good to spray in your local area only”
“Just as described”
“And they last a fairly long time”
“It added such warmth”
“Ooo La La it is very relaxing and soothing”
What buyers complain about
“Strength of fragrance was disappointing for candle making”
“Not good value”
“Too small”
“on top of freshly applied face oil - still burnt badly”
Top return reasons
Common questions
- Is christmas essential oils profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the christmas essential oils niche?
- 7 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in christmas essential oils?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for christmas essential oils peak?
- Demand peaks in Nov–Dec; the busiest month runs 51.6× the quietest.
- What does it cost to enter the christmas essential oils niche?
- Listings span £3.92–£16.46; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.