Christmas Essential Oils
FailDemand is soft, at -44.5% this quarter, so Christmas Essential Oils is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £57K/yr154K searches / yr
- 90-day growth
- -44.5%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 20 sellers
Flapen Score
Christmas Essential Oils against its category
The dotted line is the Health & Personal Care average. Past it, Christmas Essential Oils is stronger. Inside it, weaker.
Market
The Christmas Essential Oils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Essential Oils 154K times last year and spent an estimated £57K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -44.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £57Ka year
- Peak month
- December51.6× the quietest month
- Top search term
- absolute aromas essential oils4K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £3.92 to £16.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.78 that is £2K to £3K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £3.92–£16.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #106 within Alternative Medicine. It carries 1,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 95%
- Out of stock, average day
- 9.1%
- Average rank
- #106in Alternative Medicine
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,094per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Christmas Essential Oils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago

Absolute Aromas Lavender (French) Essential Oil 10ml
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 14y ago

Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 1,043
- Age
- 8y ago

SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 3y ago

SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago
Trending
estimated 90-day click momentum
6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
- Price
- £5.04
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago

Absolute Aromas Goodnight Room Spray 30ml - Natural mist spray with Lavender Vetiver Chamomile Geranium and Bergamot Essential Oils
- Price
- £4.37
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 5y ago

Absolute Aromas Organic Orange Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 18y ago

Absolute Aromas Peppermint Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free - for use in Diffusers and Aromatherapy Blends
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 516
- Age
- 18y ago

Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 1,043
- Age
- 8y ago
Newest
by launch date
6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
- Price
- £5.04
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago

SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago

SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago

Essican Purelife Christmas Spice Fragrance Oil for Candle Making Scents 100ml Scented Oils for Humidifier - Long Lasting Aroma Candle Scents Wax Melt Fragrance Oils for Soap Making & Bath Bombs
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 3y ago

SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
20
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 98%
Open market
3%
- Absolute Aromas60%
- Salubrito18%
- SALKING6%
- nikura5%
- NVBFOL5%
- Essican Purelife3%
- Open — no brand owns it (1 brand, 3%)
Demand
Christmas Essential Oils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 51.6×
Search terms
Top Christmas Essential Oils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- absolute aromas essential oils4K/yr
- absolute aromas6K/yr
- christmas fragrance oil9K/yr
- christmas essential oils32K/yr
- christmas essential oils for diffusers for home8K/yr
- christmas scent8K/yr
- christmas scents10K/yr
- christmas oils for diffusers15K/yr
- christmas diffuser oil5K/yr
- winter essential oils4K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Essential Oils
We read the reviews and the return reasons for every product selling here.
“Strength of fragrance was disappointing for candle making”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Essential Oils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









