Christmas Essential Oils
FailDemand is soft, at -44.5% this quarter, so Christmas Essential Oils is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £57K/yr154K searches / yr
- 90-day growth
- -44.5%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 20 sellers
Flapen Score
Christmas Essential Oils against its category
The dotted line is the Health & Personal Care average. Past it, Christmas Essential Oils is stronger. Inside it, weaker.
Market
The Christmas Essential Oils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Essential Oils 154K times last year and spent an estimated £57K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -44.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £57Ka year
- Peak month
- December51.6× the quietest month
- Top search term
- absolute aromas essential oils4K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £3.92 to £16.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.78 that is £2K to £3K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £3.92–£16.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #106 within Alternative Medicine. It carries 1,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 95%
- Out of stock, average day
- 9.1%
- Average rank
- #106in Alternative Medicine
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,094per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Christmas Essential Oils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago
Absolute Aromas Lavender (French) Essential Oil 10ml
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 14y ago
Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 1,043
- Age
- 8y ago
SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 3y ago
SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago
Trending
90-day click momentum
6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
- Price
- £5.04
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago
Absolute Aromas Goodnight Room Spray 30ml - Natural mist spray with Lavender Vetiver Chamomile Geranium and Bergamot Essential Oils
- Price
- £4.37
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 5y ago
Absolute Aromas Organic Orange Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 18y ago
Absolute Aromas Peppermint Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free - for use in Diffusers and Aromatherapy Blends
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 516
- Age
- 18y ago
Absolute Aromas | Relaxation Room Spray 100ml Natural Spritzer Mist Spray with Lavender Chamomile Patchouli and Citrus Essential Oils
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 1,043
- Age
- 8y ago
Newest
by launch date6PCS Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Scented Oils for Soaps Candle Making Holiday Essentials for Home Christmas Tree Scented Gift Set(Christmas Set)
- Price
- £5.04
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago
SALUBRITO Christmas Essential Oils Set Winter Holiday Fragrance Oil Gift Set for Diffuser Candle Soap Making Candy Cane Christmas Tree Christmas Pudding Apple Cinnamon Gingerbread Mistletoe
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago
SALUBRITO Winter Essential Oils Set Premium Holiday Fragrance Oils Gift Set for Diffuser Home Candle Soap Making Cinnamon Gingerbread Candy Cane Christmas Tree Spiced Cider Sugar Cookies
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 2y ago
Essican Purelife Christmas Spice Fragrance Oil for Candle Making Scents 100ml Scented Oils for Humidifier - Long Lasting Aroma Candle Scents Wax Melt Fragrance Oils for Soap Making & Bath Bombs
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 3y ago
SALKING Christmas Fragrance Oils Essential Oils Gift Set Diffuser Oils Scented Oils for Soaps Candle Making - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Pudding Eggnog
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
3%
- Absolute Aromas60%
- Salubrito18%
- SALKING6%
- nikura5%
- NVBFOL5%
- Essican Purelife3%
- Open — no brand owns it (1 brand, 3%)
Demand
Christmas Essential Oils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 51.6×
Search terms
Top Christmas Essential Oils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- absolute aromas essential oils4K/yr
- absolute aromas6K/yr
- christmas fragrance oil9K/yr
- christmas essential oils32K/yr
- christmas essential oils for diffusers for home8K/yr
- christmas scent8K/yr
- christmas scents10K/yr
- christmas oils for diffusers15K/yr
- christmas diffuser oil5K/yr
- winter essential oils4K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Essential Oils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strength of fragrance was disappointing for candle making
Smells werent great wouldnt recommend
Unfortunately it has a strong smells of chemicals
Not good value
Waste of money
Too small
on top of freshly applied face oil - still burnt badly
Love
Lovely strong scent
Nice mix of fragrances
Beautiful smell
The oils are always top quality
Great quality
High-quality
worth paying the extra for to enhance your health
Good value
Its good to spray in your local area only
Just as described
Actually what it says on the tin
Return
0.3% Return rate 0% Fixable by listing
Strength of fragrance was disappointing for candle making
Smells werent great wouldnt recommend
Unfortunately it has a strong smells of chemicals
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Essential Oils questions
Answered from the same tracked data.