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Christmas Essential Oils

Fail

Demand is soft, at -44.5% this quarter, so Christmas Essential Oils is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£57K/yr154K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
53%top-5 click share · 7 brands · 20 sellers

Flapen Score

Christmas Essential Oils against its category

The dotted line is the Health & Personal Care average. Past it, Christmas Essential Oils is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Essential Oils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Essential Oils 154K times last year and spent an estimated £57K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
5.4%
Market size, estimated
£57Ka year
Peak month
December51.6× the quietest month
Top search term
absolute aromas essential oils4K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £3.92 to £16.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.78 that is £2K to £3K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£3.92–£16.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #106 within Alternative Medicine. It carries 1,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
9.1%
Average rank
#106in Alternative Medicine
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,094per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Christmas Essential Oils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

3%

  • Absolute Aromas60%
  • Salubrito18%
  • SALKING6%
  • nikura5%
  • NVBFOL5%
  • Essican Purelife3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Christmas Essential Oils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 51.6×

Search terms

Top Christmas Essential Oils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • absolute aromas essential oils4K/yr
  • absolute aromas6K/yr
  • christmas fragrance oil9K/yr
  • christmas essential oils32K/yr
  • christmas essential oils for diffusers for home8K/yr
  • christmas scent8K/yr
  • christmas scents10K/yr
  • christmas oils for diffusers15K/yr
  • christmas diffuser oil5K/yr
  • winter essential oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Essential Oils

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
75%of negative reviews mention “Smell”
0.3%of orders come back
“Strength of fragrance was disappointing for candle making”
A buyer, on “Smell”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Christmas Essential Oils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data