Skip to content

Christmas Essential Oils

soft demand (-44.5% this quarter) — Christmas Essential Oils doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 14Growth 3Conversion 62Competition 54Returns 98Price range 12Avg price 19Brand share 16Review moat 60Quality gap 72
This niche Category average

Is Christmas Essential Oils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Essential Oils is a £57K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Christmas Essential Oils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.5% over the last 90 days and 5.4% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr13K
Search volume / yr-44.5%154K
Conversion rate5.4%
Avg price£6.78

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 20
Top-5 product click share53%
Open market6%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,094

Top Christmas Essential Oils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

3%

  • Absolute Aromas60%
  • Salubrito18%
  • SALKING6%
  • nikura5%
  • NVBFOL5%
  • Essican Purelife3%
  • Open — no brand owns it (1 brand, 3%)

Christmas Essential Oils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR5.4%Products22Brands7Top 5 Brands94%OOS Rate9.1%Rating4.3★Reviews1,094Avg BSR#106
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 51.6×

Top Christmas Essential Oils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • absolute aromas essential oils4K/yr
  • absolute aromas6K/yr
  • christmas fragrance oil9K/yr
  • christmas essential oils32K/yr
  • christmas essential oils for diffusers for home8K/yr
  • christmas scent8K/yr
  • christmas scents10K/yr
  • christmas oils for diffusers15K/yr
  • christmas diffuser oil5K/yr
  • winter essential oils4K/yr

What reviews say buyers love and hate about Christmas Essential Oils

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Smell72%

Lovely strong scent

Quality-Overall7%

The oils are always top quality

Value For Money6%

worth paying the extra for to enhance your health

Spray/Flow4%

Its good to spray in your local area only

Advertised Vs Actual Product3%

Just as described

What buyers complain about

93% of reviews
Smell75%

Strength of fragrance was disappointing for candle making

Value For Money10%

Not good value

Size-Overall5%

Too small

Flammable3%

on top of freshly applied face oil - still burnt badly

Christmas Essential Oils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
77%
2Ease Of Use
9%
3Strength
9%
4Quality-Overall
5%

Common Christmas Essential Oils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Essential Oils 40/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -44.5% over the last 90 days.
Search demand for Christmas Essential Oils on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 51.6× the quietest.