Christmas Candle
soft demand (-33.2% this quarter) — Christmas Candle doesn't clear our bar today.
Flapen Score
Is Christmas Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Candle is a £64K/yr Amazon United Kingdom market (737K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Christmas Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.2% over the last 90 days and 0.8% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Christmas Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yankee Candle Scented Candle | Christmas Magic Large Jar Candle | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £17.03
- Rating
- 4.7/5
- Reviews
- 16,250
- Age
- 12y ago
Christmas Candles Set for Women 6 Pack Scented Candles Set Natural Soy Wax Aromatherapy Candles for Birthday Christmas You Gift for Women Men Mum Girlfriends Colleagues
- Price
- £13.57
- Rating
- 4.4/5
- Reviews
- 2,905
- Age
- 2y ago
Christmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago
Sleep Christmas Candle Gift Set Christmas Candles Scented Christmas Eve Candle TRINIDa Sleep Scented Candles Christmas Collection
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3y ago
Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago
Trending
90-day click momentum
Wax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
- Price
- £8.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago
Christmas Scented Candle Gift 12 Pack Natural Soy Wax Scented Candle Gifts Set for Women Tin Jar Aromatherapy Candles for Stress Relief Holiday Christmas Gifts for Women Men
- Price
- £11.88
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago
Panache Cinnamon Spice Scented Candle (Christmas Edition) Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home & Gifts 320g
- Price
- £11.96
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago
Christmas Scented Candles Gift Set 4 Pack 2.5Oz Christmas Decorations Candles Xmas Aromatherapy Candles Gift Set for Women Natural Soy Wax Candles Gift Sets for Xmas Bath Yoga Stress Relief Gifts
- Price
- £6.04
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 2y ago
Wax Lyrical Winter Apple Candle Tin | Sweet Seasonal Scent | Red Caramel Apple Fragrance | Up to 35 Hours
- Price
- £4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch dateChristmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago
Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago
Wax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
- Price
- £8.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago
Wax Lyrical Frozen Lake Candle | Calming Waters Scent | Fresh & Ozonic | Up to 42 Hours Blue
- Price
- £2.73
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 10mo ago
Christmas Scented Candles Gift for Women 12 Pack Candles for Home Scented 240Hours Small Natural Soy Wax Candle Bulk Mini Candle Gift Set for Men Women Holiday Christmas New Year Winter Décor
- Price
- £11.74
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
54
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
33%
- Yankee Candle21%
- Petiyark16%
- YINUO LIGHT11%
- TRINIDa8%
- Wax Lyrical6%
- TTRWIN6%
Christmas Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 352.3×
Top Christmas Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas candle332K/yr
- christmas candles167K/yr
- christmas candles scented65K/yr
- christmas scented candles31K/yr
- xmas candles28K/yr
- candles christmas12K/yr
- winter candle12K/yr
- christmas candle set8K/yr
- candle christmas15K/yr
- winter candles5K/yr
What reviews say buyers love and hate about Christmas Candle
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Amazing smell”
“Good Price”
“Delightful gift”
“Decent candle”
“I always come back to the Glade candles - they are good quality”
What buyers complain about
75% of reviews“Its fine, not the strongest aroma”
“I had to keep them myself as I would have been embarrassed to gift them”
“Little expensive rhough”
“just not very strong”
“a little small though”
Christmas Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
