Christmas Candle
FailDemand is soft, at -33.2% this quarter, so Christmas Candle is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £64K/yr737K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 54 sellers
Flapen Score
Christmas Candle against its category
The dotted line is the Health & Personal Care average. Past it, Christmas Candle is stronger. Inside it, weaker.
Market
The Christmas Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Candle 737K times last year and spent an estimated £64K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 737K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £64Ka year
- Peak month
- December352.3× the quietest month
- Top search term
- christmas candle332K searches a year
02 · Price
A sale here is worth £10.84.
Listings sell for £10.84 on average, from £2.73 to £17.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.84 that is £3K to £5K a year per listing.
- Average price
- £10.84under the $15 to $100 sweet spot
- Price range
- £2.73–£17.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #389 within Alternative Medicine. It carries 1,409 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 96%
- Out of stock, average day
- 30.4%
- Average rank
- #389in Alternative Medicine
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,409per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Christmas Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yankee Candle Scented Candle | Christmas Magic Large Jar Candle | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £17.03
- Rating
- 4.7/5
- Reviews
- 16,250
- Age
- 12y ago

Christmas Candles Set for Women 6 Pack Scented Candles Set Natural Soy Wax Aromatherapy Candles for Birthday Christmas You Gift for Women Men Mum Girlfriends Colleagues
- Price
- £13.57
- Rating
- 4.4/5
- Reviews
- 2,905
- Age
- 2y ago

Christmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago

Sleep Christmas Candle Gift Set Christmas Candles Scented Christmas Eve Candle TRINIDa Sleep Scented Candles Christmas Collection
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3y ago

Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago
Trending
90-day click momentum
Wax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
- Price
- £8.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago

Christmas Scented Candle Gift 12 Pack Natural Soy Wax Scented Candle Gifts Set for Women Tin Jar Aromatherapy Candles for Stress Relief Holiday Christmas Gifts for Women Men
- Price
- £11.88
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Panache Cinnamon Spice Scented Candle (Christmas Edition) Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home & Gifts 320g
- Price
- £11.96
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Christmas Scented Candles Gift Set 4 Pack 2.5Oz Christmas Decorations Candles Xmas Aromatherapy Candles Gift Set for Women Natural Soy Wax Candles Gift Sets for Xmas Bath Yoga Stress Relief Gifts
- Price
- £6.04
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 2y ago

Wax Lyrical Winter Apple Candle Tin | Sweet Seasonal Scent | Red Caramel Apple Fragrance | Up to 35 Hours
- Price
- £4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
Christmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago

Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 8mo ago

Wax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
- Price
- £8.54
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago

Wax Lyrical Frozen Lake Candle | Calming Waters Scent | Fresh & Ozonic | Up to 42 Hours Blue
- Price
- £2.73
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 10mo ago

Christmas Scented Candles Gift for Women 12 Pack Candles for Home Scented 240Hours Small Natural Soy Wax Candle Bulk Mini Candle Gift Set for Men Women Holiday Christmas New Year Winter Décor
- Price
- £11.74
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
54
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
33%
- Yankee Candle21%
- Petiyark16%
- YINUO LIGHT11%
- TRINIDa8%
- Wax Lyrical6%
- TTRWIN6%
Demand
Christmas Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 352.3×
Search terms
Top Christmas Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas candle332K/yr
- christmas candles167K/yr
- christmas candles scented65K/yr
- christmas scented candles31K/yr
- xmas candles28K/yr
- candles christmas12K/yr
- winter candle12K/yr
- christmas candle set8K/yr
- candle christmas15K/yr
- winter candles5K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its fine, not the strongest aroma
Poor scent
Doesnt smell
I had to keep them myself as I would have been embarrassed to gift them
as it was going to be a gift
Little expensive rhough
so not quite the bargain you may be expecting
Wouldn't buy it for full price
just not very strong
But not really strong enough to make a difference in a room
a little small though
Love
Amazing smell
Strong scent
So I love scented candles
Good Price
Excellent value
Excellent value for money
Delightful gift
Gift
Wonderful gift
Decent candle
Good Candles
Great candle
I always come back to the Glade candles - they are good quality
They are good quality candles
Quality
Return
0.6% Return rate 22% Fixable by listing
Its fine, not the strongest aroma
Poor scent
Doesnt smell
a little small though
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Candle questions
Answered from the same tracked data.









