christmas candle
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,408.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 737K searches
Price range
Bad£2.73–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas candle is a £64K/yr Amazon United Kingdom market (737K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
christmas candle market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £217K–£271K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #389
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 58%
- Out of stock
- 30.4%
- Avg brand age
- 36 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
54
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
33%
- Yankee Candle21%
- Petiyark16%
- YINUO LIGHT11%
- TRINIDa8%
- Wax Lyrical6%
- TTRWIN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 352.3×
Top christmas candle search terms
- christmas candle332K/yr
- christmas candles167K/yr
- christmas candles scented65K/yr
- christmas scented candles31K/yr
- xmas candles28K/yr
- candles christmas12K/yr
- winter candle12K/yr
- christmas candle set8K/yr
- candle christmas15K/yr
- winter candles5K/yr
Top christmas candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Scented Candle | Christmas Magic Large Jar Candle | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£17.034.7★16,250 rev
Christmas Candles Set for Women 6 Pack Scented Candles Set Natural Soy Wax Aromatherapy Candles for Birthday Christmas You Gift for Women Men Mum Girlfriends Colleagues
YINUO LIGHT£13.574.4★2,905 rev
Christmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
Petiyark£11.944.7★446 rev
Sleep Christmas Candle Gift Set Christmas Candles Scented Christmas Eve Candle TRINIDa Sleep Scented Candles Christmas Collection
TRINIDa£8.394.0★35 rev
Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
Petiyark£10.004.7★446 rev
Newest
by launch dateChristmas Scented Candles Gifts for Women 12 Pack Scented Candles Gift Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women/Men
Petiyark£11.94446 rev
Christmas Scented Candles Gifts for Women 6 Pack Scented Candles Gifts Set Natural Soy Wax Xmas Tin Jar Aromatherapy Candles for Stress Relief Ideal Christmas Gifts for Women Man Friends
Petiyark£10.00446 rev
Wax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
Wax Lyrical Reed Diffuser Refill 200ml Party Animal5015802274806£8.544 rev
Wax Lyrical Frozen Lake Candle | Calming Waters Scent | Fresh & Ozonic | Up to 42 Hours Blue
Wax Lyrical£2.7331 rev
Christmas Scented Candles Gift for Women 12 Pack Candles for Home Scented 240Hours Small Natural Soy Wax Candle Bulk Mini Candle Gift Set for Men Women Holiday Christmas New Year Winter Décor
AOTOIE£11.7468 rev
Trending
90-day click momentumWax Lyrical England Christmas Cookies Large Candle Up to 100 Hour Burn Time Ivory
Wax Lyrical Reed Diffuser Refill 200ml Party Animal5015802274806£8.544.4★
Christmas Scented Candle Gift 12 Pack Natural Soy Wax Scented Candle Gifts Set for Women Tin Jar Aromatherapy Candles for Stress Relief Holiday Christmas Gifts for Women Men
Melasa£11.884.9★
Panache Cinnamon Spice Scented Candle (Christmas Edition) Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home & Gifts 320g
Zan Village Homeware£11.964.0★
Christmas Scented Candles Gift Set 4 Pack 2.5Oz Christmas Decorations Candles Xmas Aromatherapy Candles Gift Set for Women Natural Soy Wax Candles Gift Sets for Xmas Bath Yoga Stress Relief Gifts
POPOYU£6.044.3★
Wax Lyrical Winter Apple Candle Tin | Sweet Seasonal Scent | Red Caramel Apple Fragrance | Up to 35 Hours
Wax Lyrical£4.645.0★
What buyers say about christmas candle
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Good Price”
“Delightful gift”
“Decent candle”
“I always come back to the Glade candles - they are good quality”
“long lasting”
“Does work”
“Lovely shaped holders”
“A warm & comforting aroma”
“Exactly as described good quality good condition good value”
What buyers complain about
“Its fine, not the strongest aroma”
“I had to keep them myself as I would have been embarrassed to gift them”
“Little expensive rhough”
“just not very strong”
“a little small though”
“Looks like its already been opened”
Top return reasons
Common questions
- Is christmas candle profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the christmas candle niche?
- 19 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in christmas candle?
- Top complaints mined from reviews: Smell, Gifting Purpose, Value For Money. The return rate is 0.6%.
- When does demand for christmas candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 352.3× the quietest.
- What does it cost to enter the christmas candle niche?
- Listings span £2.73–£17.05; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 1,409 reviews — the moat a new listing must climb.