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Christmas Candle

Fail

Demand is soft, at -33.2% this quarter, so Christmas Candle is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£64K/yr737K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
45%top-5 click share · 19 brands · 54 sellers

Flapen Score

Christmas Candle against its category

The dotted line is the Health & Personal Care average. Past it, Christmas Candle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Candle 737K times last year and spent an estimated £64K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
737K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
0.8%
Market size, estimated
£64Ka year
Peak month
December352.3× the quietest month
Top search term
christmas candle332K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £2.73 to £17.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.84 that is £3K to £5K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£2.73–£17.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #389 within Alternative Medicine. It carries 1,409 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
30.4%
Average rank
#389in Alternative Medicine
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,409per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

33%

  • Yankee Candle21%
  • Petiyark16%
  • YINUO LIGHT11%
  • TRINIDa8%
  • Wax Lyrical6%
  • TTRWIN6%

Demand

Christmas Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 352.3×

Search terms

Top Christmas Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas candle332K/yr
  • christmas candles167K/yr
  • christmas candles scented65K/yr
  • christmas scented candles31K/yr
  • xmas candles28K/yr
  • candles christmas12K/yr
  • winter candle12K/yr
  • christmas candle set8K/yr
  • candle christmas15K/yr
  • winter candles5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell47%−0.27

Its fine, not the strongest aroma

Poor scent

Doesnt smell

Gifting Purpose9%

I had to keep them myself as I would have been embarrassed to gift them

as it was going to be a gift

Value For Money9%+2.90

Little expensive rhough

so not quite the bargain you may be expecting

Wouldn't buy it for full price

Strength5%−0.02

just not very strong

But not really strong enough to make a difference in a room

Size-Overall3%+0.37

a little small though

Love

Smell51%−0.27

Amazing smell

Strong scent

So I love scented candles

Value For Money13%+2.90

Good Price

Excellent value

Excellent value for money

Gifting Purpose11%

Delightful gift

Gift

Wonderful gift

Brightness/Shine/Glow8%−0.01

Decent candle

Good Candles

Great candle

Quality-Overall3%+0.05

I always come back to the Glade candles - they are good quality

They are good quality candles

Quality

Return

0.6% Return rate 22% Fixable by listing

Smell44%▄▃▁▁█▁

Its fine, not the strongest aroma

Poor scent

Doesnt smell

Size-Overall22%▃▄█▁▁▁

a little small though

Defective Material/Parts11%▁█▁▁▁▁
Flavor6%█▁▁▁▁▁
Maintenance And Repair6%▁▁█▁▁▁

FAQ

Common Christmas Candle questions

Answered from the same tracked data.