Choline
FailThe top 5 products take 81% of clicks, so Choline is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £128K/yr92K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 15 sellers
Flapen Score
Choline against its category
The dotted line is the Health & Personal Care average. Past it, Choline is stronger. Inside it, weaker.
Market
The Choline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Choline 92K times last year and spent an estimated £128K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £128Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- choline52K searches a year
02 · Price
A sale here is worth £11.08.
Listings sell for £11.08 on average, from £5.85 to £17.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £11.08 that is £8K to £11K a year per listing.
- Average price
- £11.08under the $15 to $100 sweet spot
- Price range
- £5.85–£17.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Lipid. It carries 633 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Lipid
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 633per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Choline products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Choline 350mg - Healthy Liver Function - Supports Fat Metabolism - Essential Micronutrient - Vegan - 100 Vegetable Capsules
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 2,873
- Age
- 15y ago

WeightWorld Choline Bitartrate Supplement 714mg | 180 Capsules | 3 Months Supply | Non-GMO & Gluten-Free | Choline Contributes to the Maintenance of Normal Liver Function (EFSA Claims)
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 1,610
- Age
- 5y ago

Zita West Choline Supplement - 400mg Choline Bitartrate for Pregnancy & Postnatal Support 60 Capsules (1 Month Supply)
- Price
- £15.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Choline Bitartrate 600mg Supplement | Brain and Memory Function | 60 Vegan Capsules | Two-A-Day | DR.VEGAN
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 5y ago

Choline Bitrate 714mg 180 Vegan Capsules Supports Liver Health BioPerine Advanced Absorption Resealable and Recyclable Pouch by Alpha01
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 7y ago
Trending
90-day click momentum
Vegavero Vegan Choline Bitartrate Capsules 1400 mg | 120 Capsules | Liver Supplements | Pregnancy Supplements | NO Additives
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 1y ago

Pure Encapsulations Choline (Bitartrate) - for a Normal Liver Function & Metabolism - Supplement with high-dose Choline - 100 Capsules
- Price
- £17.30
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 2y ago

Zita West Choline Supplement - 400mg Choline Bitartrate for Pregnancy & Postnatal Support 60 Capsules (1 Month Supply)
- Price
- £15.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Choline Bitrate 714mg 180 Vegan Capsules Supports Liver Health BioPerine Advanced Absorption Resealable and Recyclable Pouch by Alpha01
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 7y ago

Solgar Choline 350mg - Healthy Liver Function - Supports Fat Metabolism - Essential Micronutrient - Vegan - 100 Vegetable Capsules
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 2,873
- Age
- 15y ago
Newest
by launch date
Vegavero Vegan Choline Bitartrate Capsules 1400 mg | 120 Capsules | Liver Supplements | Pregnancy Supplements | NO Additives
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 1y ago

Pure Encapsulations Choline (Bitartrate) - for a Normal Liver Function & Metabolism - Supplement with high-dose Choline - 100 Capsules
- Price
- £17.30
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 2y ago

Zita West Choline Supplement - 400mg Choline Bitartrate for Pregnancy & Postnatal Support 60 Capsules (1 Month Supply)
- Price
- £15.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Purer Mama Choline Bitartrate 550mg 60 Capsules | Cognitive Function Brain Health & Cellular Support | Supplement for Adults and Pregnant & Breastfeeding Mothers
- Price
- £15.99
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3y ago

Choline Bitartrate 730mg Daily Dose 120 Vegan Choline Supplement Capsules - UK Made Support for Healthy Liver Function and Fat Metabolism
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
11%
- Solgar36%
- WeightWorld19%
- Zita West11%
- dr vegan10%
- ALPHA017%
- Vegavero6%
- Open — no brand owns it (3 brands, 11%)
Demand
Choline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Choline search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- choline52K/yr
- choline supplement27K/yr
- choline supplement pregnancy8K/yr
- choline bitartrate5K/yr
Reviews and returns
What reviews say buyers love and hate about Choline
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
THIS CHEMICAL IS BAD FOR YOUR GUT AND IS BAD FOR THE BABIES GUT
gave me tummy ache
No Noticeable Cognitive Effects for Me
POOR INGREDIENTS DO NOT BUY
gave me tummy ache
Found very difficult to take during first trimester due to smell
Love
Great Quality Supplement – Noticeable Improvement in Focus
Good quality
Great item
Good supplement
Great supplement for pregnancy
great supplement for thise trying
Helps my bloating
Good for people with liver issues
I would highly recommend this product for anyone who suffers from liver issues
Great item, does what it says
Doea what its supposed to do
New Product to me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Choline questions
Answered from the same tracked data.









